The Predictable Revenue Podcast

Sustainability in construction is no longer optional. It's a business imperative. Large corporations and government agencies demand low-impact materials, pushing manufacturers and suppliers to adapt.  However, the complexity of sustainability standards, scattered data, and inconsistent reporting slow adoption. Kathleen Egan , CEO of Ecomedes , appeared on the Predictable Revenue Podcast to share i...

For years, conventional wisdom has said that outbound sales works in B2B but not B2C. The reason? Email. In business sales, you can source and validate work emails. In consumer sales, personal emails are difficult to find and even harder to verify, often leading to spam filters. Brandon Healy , VP of Sales & Growth at Hemlane , took on this challenge head-on.  Highlights include: How and Why B2C C...

Paul Doerwald set out to solve a problem he knew well. Helping small consultancies manage multiple projects without getting lost in Trello boards and Gantt charts. The idea made sense. It was solving a real issue. But when he brought it to his target audience, the response was clear: "I wouldn't use it." Instead of defending his idea, Paul listened. The same person, without prompting, brought up a...

Quitting a stable job to start a company is a bet on yourself. For Courtney Krstich , that bet started with a simple but widespread problem in the landscaping industry: business owners didn't have an easy way to track their finances. You don't need the perfect product from day one to turn an idea into a business. it's You need constant validation, adaptation, and execution.  Product-market fit is...

Like many startups, PostNitro didn't start with its current idea. It began as a Twitter automation tool until Elon Musk's API changes forced a complete reset. With two months of development scrapped, the team had to rethink everything. During this transition, Muneeb Awan promoted its original product by designing carousel posts and infographics. The process was frustrating. Manual, time-consuming,...

Every founder starts with a problem. For Zach Barney , that problem was event sales. After years of leading sales teams, attending conferences, and struggling with lead attribution, he realized something: event-driven sales was broken. "You don't move up in sales leadership unless you know your numbers," Zach explained . "But when it came to conferences and trade shows, tracking real impact was a...

Most outbound tools rely on static filters like job titles, industries, and company size. But sales teams know that's not enough. The real challenge is finding the right prospects with real buying intent. That's where Apollo's AI platform changes the game. Tyler Phillips , Principal PM of AI at Apollo , explains how their latest AI power-ups transform outbound sales. Highlights include: What Apoll...

Startups always pivot, but the best pivots happen when a clear customer demand meets the right expertise. That's precisely what happened to Angelo Ferro and his team at Playably . The team initially built an AI-powered landing page product. It gained traction, but working with direct-to-consumer brands presented challenges. Customers often requested endless edits, slowing down launch times. Even w...

Starting a company often feels like standing at a crossroads, overwhelmed by countless possibilities and opinions. That's the situation Fixify's co-founder, Mase Issa, and his team found themselves in when brainstorming their next venture. Highlights include:  Where did Fixify's First 10 Customers Come From? (08:40), Betting on Success as a Founder (11:30), And more... Are you looking to create re...

Sendoso's early success didn't come from chance. It resulted from solving a real, overlooked pain point in the market. By blending founder-led outbound sales with a sharp understanding of buyer challenges, Co-founder Kris Rudeegraap and his team secured their first customers and laid the groundwork for scaling. Highlights include: Startup Sales and Marketing Strategies (12:46), Pricing Strategies...

Prospects have adapted, and the "spray and pray" tactics of yesteryears are no longer effective. Yet, outbound sales is far from dead. Instead, it demands a refined, back-to-basics approach emphasizing personalization, authenticity, and genuine human connection.  Jorge Gamboa , co-founder of Magellan , joined the Predictable Revenue Podcast to unpack the hurdles of modern outbound selling and how...

When prospecting, most sales teams rely on the same primary filters, titles, industries, or employee size. The problem? Everyone else is doing the same. By exploring Apollo 's advanced features, you can build smarter, more unique prospect lists that stand out. Highlights include: Filters You Didn't Know About in Apollo (02:08), Learn About Keyword Selection For Apollo (08:29), And more… Are you lo...

Starting from scratch in sales can be intimidating, especially for founders and new sales reps who may not have a traditional sales background.  Collin Stewart and Andrew Barbuto dive into the importance of that critical first week in sales, highlighting practical steps that make the process less daunting and more structured. Highlights include: What's the Mindset to Survive a Sales Role? (07:29),...

Sales and Customer Success ( CS ) teams are the dual engines of revenue growth, yet too often they operate in silos, each with separate goals. Daisy Chung , Head of Revenue Strategy at Orum , underscores that revenue growth comes from a synchronized approach between these two departments.  Highlights include: Examples of Sales and CS Not Working Together (07:08), How to Align Product with Customer...

As Brendan Short explains, the future of GTM isn't about lists of thousands but targeting the right 50 accounts this week. This evolving approach replaces traditional ICPs with a live, data-driven strategy that prioritizes adaptability, relevance, and speed, creating real Alpha in outbound efforts. Highlights include: How A Competitive Market Might Evolve (09:35), Outbound Sales Strategies and GTM...

On this episode of the Predictable Revenue Podcast, we're joined by Debra Senra, a two-time guest and seasoned sales leader, to discuss the changing landscape of sales proposals in 2024.  With a rich sales background and a new venture into entrepreneurship, Debra shares her journey from sales leadership to founding her own company, Hyphenate.  Highlights include: AI Tools For Content Generation (1...

In this episode, Dr. Eimear Dolan , an exercise science researcher from the University of Sao Paulo, shares insights into energy regulation, particularly around fitness habits and weight management.  Dr. Dolan has focused much of her research on how we fuel exercise and how our energy intake significantly impacts performance, bone health, and even our approach to weight loss. Highlights include: T...

In many companies, operations roles, whether it's RevOps, BizOps, or DevOps, are often pigeonholed into support functions. But Matt Curl, COO at Apollo, argues for a different approach: strong Ops.  This model doesn't just reduce pain points; it drives long-term value by shaping the business strategy. Highlights include: Who Owns PMF vs. Who owns the customer (11:23), Who's The Customer? (37:30),...

Finding your footing in a career isn't always straightforward, especially if you're feeling lost or struggling to connect with what you do.  Edgar Alvarado , now a top-performing SDR at Predictable Revenue , faced this challenge head-on. Coming from a background in design and photography, Edgar knew he needed a shift but wasn't sure where to go or how to get there.  His story offers critical takea...

Martin Adey , the founder of Leadosaurus , recently joined the Predictable Revenue Podcast to discuss a pivotal transition in his entrepreneurial journey: moving from being deeply involved in daily operations to stepping back and allowing his business to thrive independently. As he puts it, he's on the verge of achieving the "Holy Grail" of working on the business instead of in it. But with this s...

Stepping into the world of customer development can be daunting, especially when you're unsure what to ask or how to approach potential users without a finished product.  However, Cindy Alvarez, author of "Lean Customer Development" and Director of UX for PowerPoint, believes embracing these uncertainties is the key to successful product development.  In this episode, Cindy explains why this initi...

On the latest Predictable Revenue Podcast , Collin Stewart speaks with Hugh Hornsby about turning personal challenges into leadership strength. Diagnosed with epilepsy, Hugh used resilience to build people-based businesses, focusing on helping others unlock their potential. Tune in to learn how his journey can inspire your own. Highlights include: "It's Pretty Hard to Triple a Company's Size" (29:...

Territory design is often overlooked yet crucial to sales strategy. In this episode, Collin Stewart is joined by Hayes Davis, Co-founder and CEO of Gradient Works, and Lily Youn, Head of Growth, to explore the intricacies of territory design and its impact on sales performance. Highlights include: When to Think about Territory Design? (07:12), The Sales Dragon Persona (25:06), And more... Are you...

In this episode, Collin Stewart interviews Zach Golden , Director of Client Management at Anova Consulting Group , to uncover the value and intricacies of win-loss analysis in sales.  Although not widely adopted, win-loss analysis can significantly impact business growth by providing deep insights into why deals are won or lost. Highlights include: Let's Jump Straight to the Demo (08:56), The 3 Ph...

In this episode, Collin Stewart is joined by Belal Batrawy , founder of Learn to Sell and Death to Fluff .  They discussed the critical importance of core messaging in sales and how it can make or break your success. Highlights include: Death to Fluff vs. Learn to Sell (1:30), Examples of Polarizing Messaging (14:50), And more… Are you looking to create repeatable, scalable, and predictable revenu...