The Practice of Therapy Podcast

In this episode, Gordon speaks with Lisa Wozniak about leaving her corporate job to start her own marketing business. As a marketer, Lisa knows you need to have a niche. After falling in love with the mental health industry, Lisa knew she was exactly where she belonged. Later, Gordon and Lisa discuss sales pitches, connecting with people, and partnering with your competition. Meet Lisa Wozniak   L...

In this episode, Gordon is with Dr. Joanne Royer and they talk about her years as a psychotherapist and her new life chapter as an online coach. In her coaching role, her credentials were essential in helping to fix broken teams in the corporate setting. Currently, Dr. Royer focuses on helping her clients succeed, especially female professionals over the age of fifty.  Joanne explains why we shoul...

In this episode, Gordon speaks with Laura Long about her "badass" coaching business, YouTube channel, and private practice. Laura explains how her private practice started as a side gig while working at an assessment center for foster care parents. Then, Laura analyzes how her practice became lucrative and why she started her own coaching business. Later, Gordon and Laura discuss being your authen...

In this episode, Gordon discusses the ethics of money management in clinical practice. Gordon's favorite course in graduate school was legal and ethical issues in counseling. First, Gordon discusses documentation and some ethical considerations when taking payment for a session. One suggestion is to keep the client's specific finances separate from the bigger picture business finances. Later, Gord...

In this episode, Gordon goes solo and kicks off the show discussing his DNA results and how it is that time of the year again. You guessed it, taxes!  We learn about self-employment taxes and how to withhold things from your check. Then, Gordon explains Social Security and Medicare taxes and why you may need to consider sales and franchise taxes. Later, Gordon reveals when starting his business he...

In this episode, Gordon speaks with Dr. Megan Warner about her online community,  Practibytes . Megan intends on bridging the gap between clinicians and academia. Often, clinicians want more knowledge about recent science and academic expertise but do not have access to this research. Megan wants to bring information to clinicians and help therapists help their clients. Later, Megan tells us about...

In this episode, Gordon speaks with Jessica Tappana about her superpower, search engine optimization. She highly suggests using Yoast to boost your SEO and advises how to improve your Google ranking. Jessica also explains the importance of flexibility, keywords, and blogging. She recently had a client struggle with their ranking and found how their competitors had hundreds and hundreds of bank lin...

In this episode, Gordon has a conversation with Ellie Vargas about her private pay psychotherapy practice and why there is no quick path to building this kind of business. Ellie's journey took her to start the  Bay Area Center for Immigration Evaluations  and this venture assists with diversifying her income because she shares a fee with the clinicians in her business. Later, Ellie explains why sh...

In the first podcast episode of 2019, Gordon has a conversation with Amanda Patterson about her private practice in Pembroke Pines and how she utilizes social media to gain clients. Then, Amanda gives some advice on keeping private information private, using professional pictures, and social media reviews. Then, Amanda and Gordon discuss the benefits and possible issues with Facebook groups and Am...

In this podcast episode, Gordon has a conversation with Cecilia Briseno, LCSW and her unique niche of working with clients who are navigating the immigration process. First, Cecilia explains her background and what initially inspired her to create a niche. The two then go in-depth discussing the most common evaluation for clinicians to utilize, the hardship evaluation. Later, Cecilia explains the...

In this episode of the Practice of Therapy Podcast, Gordon opens up the show thinking about the New Year coming up and points out how everyone is in a celebration mode, planning for 2019, and making resolutions. The web conference Gordon recently took part in highlighted how to be productive in your private practice and how to improve your processes and systems. First, Gordon reveals how he went f...

In this episode of the Practice of Therapy Podcast, Gordon talks with BrighterVision CEO and Founder, Perry Rosenbloom.  Perry and Gordon chat about Brighter Vision and what inspired Perry to start his business. Also, Perry reveals the tools Brighter Vision uses to enhance and build an active webpage. For example, Brighter Vision has an SEO specialist that will audit your SEO, with other companies...

In this episode of the Practice of Therapy Podcast, Gordon goes solo and discusses his Thanksgiving traditions and how he tries to practice gratitude. Then, Gordon tells us about the recent conference he attended and his nomination for Best Therapist Blog from 2018 Best of Therapist Resources Awards. Later, we learn how networking can have a positive impact on ourselves and the lives of others in...

In this episode of the Practice of Therapy Podcast, Gordon and Tina talk about how intensives are a game changer for private practice because it allows you to increase profits for less time worked. Tina explains what inspired her to get her certification as a sex addiction therapist and how it lead to other intensives she now offers. Next, the two discuss niches and some things that may be prevent...

In this episode of the Practice of Therapy Podcast, Gordon goes solo and discusses the things he has learned in his practice over the past twelve years. He reveals how he started his practice in the realm of his church life to see what would happen and it took off. Gordon wanted the freedom and flexibility that having his own practice allowed him. Then, Gordon reveals the lessons he has learned. T...

In this episode of the Practice of Therapy Podcast, Gordon goes solo and talks how to set fees and ways to diversify your private practice. Gordon also discusses how his private practice started as a counseling ministry within his church. Later, Gordon dispels the common myth that experience equals value. We also learn how Gordon sets his fees and some common things to look out for when doing your...

In this episode of the Practice of Therapy Podcast, Gordon goes solo and talks about his recent invite to Joe Sanok's Killin' It Camp. Then, we find out why Gordon wants to assist others with their finances and the number one reason most private practices fail.  Later, Gordon helps with analyzing current finances, and we discover why Gordon is on an insurance panel. Lastly, we learn how to break d...

In this episode of the Practice of Therapy Podcast, Gordon talks with Billy Robinson, CPA  about some essential things to remember when starting a business.  Billy suggests seeking out a trusted CPA and an attorney in order to outsource some of the complicated aspects of running a business. We also learn why it is important to decide on your choice of business entity.  Next, we discover how making...

In this episode of the Practice of Therapy Podcast, Gordon talks with Jeremy Zug from Practice Solutions  about his medical billing in private practice.  The two discuss the advantages and disadvantages of using insurance panels versus private pay.  Jeremy also brings up the fact that most providers disregard the option to do out-of-network billing and goes into detail on how to provide this servi...

In this episode of the Practice of Therapy Podcast, Dr. Kate Campbell and Katie Lemieux from the Private Practice Startup Podcast join Gordon to talk about getting clarity with your marketing, diversifying and the importance of creating a niche in your private practice. They also talk about the importance of doing the "middle part" of marketing rather than focusing solely on strategies.  In other...

This episode of the Practice of Therapy Podcast is the second of a two-part series interviewing Mike Michalowicz, the author of  Profit First  and  Clockwork .  Gordon is also joined by Kasey Compton and they both interview Mike about the Profit First concept and how it can help clinicians in their private practices and make them more financially secure. They also talk about honing your systems an...

This episode of the Practice of Therapy Podcast is the first of a two-part series interviewing Mike Michalowicz, the author of  Profit First  and  Clockwork .  Gordon is also joined by Kasey Compton and they both interview Mike about the Profit First concept and how it can help clinicians in their private practices and make them more financially secure. They also talk about honing your systems and...

In this episode of the Practice of Therapy Podcast, Gordon talks with Alison Pidgeon, LPC about growing your private practice by diversifying your income.  Alison and Gordon talk about what they have learned about growing private practices and then getting to the place where they both bought their own buildings. They also talk about some of the ways in which group practices can be formed and why t...

In this episode of the Practice of Therapy podcast, Gordon talks with Kasey Compton, LPCC who is the President/CEO of  Mindsight Behavioral Group . Kasey was able to build a large group practice (80 staff members!) in 3 years time.  Kasey and Gordon talk about the systems and processes she put in place in order to sustain that kind of growth successfully. Kasey also talks about money mindset and w...