The Practice of Therapy Podcast

Alyssa Adams opens the show talking about adding coaching to her private practice. Therapists have a rich skillset, and we can utilize our knowledge in various ways. Alyssa dives deep into how she navigates the stigma of becoming a coach and what the difference between coaching and therapy are. Plus, Gordon and Alyssa talk about the reasons why you would even want to diversify your private practic...

In this episode,  YouTube sensation Kati Morton  joins the show. Kati talks about thinking outside the box when it comes to creating content and diversifying your income in private practice. YouTube can be a lucrative side hustle for your private practice – Kati tells us the common ways to monetize your videos. Plus, Kati speaks about how she navigates imposture syndrome and some helpful tools to...

In this episode,  Jonathan Van Viegen  joins the show to talk about the time and effort it took to start his online coaching and therapy business. Jonathan gives tips on what you'll need to do to start your own online business – most importantly, know your message! Plus, Jonathan reveals his "do's" of online therapy and some common ways to get momentum online.  Meet Jonathan Van Viegen Husband, Fa...

Nicole Liloia joins the show and talks about building bigger practices the right way. The first step in attracting more clients is overcoming our limiting mindsets. The next step is building three key relationships – community, referrals, and transactional. Stay tuned to hear how to why these relationships are so important and how to create them.   Meet Nicole Liloia Nicole Liloia is a business st...

In this episode, Ryan and Emily Russ join the show. They speak about their niche working with sexual addiction patients and uncovering underlying traumas. Plus, Ryan talks about how lucrative intensives have been for his practice. Later, Ryan and Emily explain the importance of doing your own work as a therapist – invest your time in education, therapy, and informative readings. Meet Emily and Rya...

In this episode, Daniel Fava talks about five things you can do with your website to attract more clients to your private practice. You can take bits and pieces from each tip and dive deep into your site content. Daniel says the first thing you will want to do is to be specific with your goals. Have you been able to identify your ideal client? Stay tuned to hear Daniel dive deep into each of his f...

In this episode, David Hall joins the show to talk about continuing education events. At first, David had significant "impostor syndrome". However, he has come to realize that you do not need to be an expert to lead a training; you simply need to be an enthusiast of your topic. David explains some essential steps you need to take while planning your CE training, plus he describes some different wa...

In this episode, Aaron Potratz and Nathan Hawkins join the podcast to discuss starting a partnership in private practice. They reveal some vital things you will need to know before committing to a partnership; you especially need to know the identity of your practice and where you see your business going. Later, the two explain why there is no competition between them and the importance of trust i...

In this episode, Gordon reveals nine unique ways to diversify income in private practice typically, we trade our time and expertise for money. We have a session, and our clients pay us for that. Trading time for money can be limiting. There are lots of other ways we can generate income for our practice. Gordon identified nine different ways to diversify revenue. The list goes in order from most pr...

In this episode, Gordon reveals nine unique ways to diversify income in private practice typically, we trade our time and expertise for money. We have a session, and our clients pay us for that. Trading time for money can be limiting. There are lots of other ways we can generate income for our practice. Gordon identified nine different ways to diversify revenue. The list goes in order from most pr...

Happy New Year! In this episode, Gordon talks about setting goals, specifically SMART goals. Plus, Gordon reveals some useful tips when thinking about your annual goals. For instance, make sure to write down your goals, look at them often, and reassess your goals each quarter. In order to accomplish your goals, ensure you have the most helpful resources and tools to set yourself up for success. Wr...

In this episode, Janeen Herskovitz joins the show. Janeen speaks about working with autism spectrum families. No additional education is required for private practice owners who wish to niche down to this specialty. Janeen also talks about the importance of self-care for parents with autistic children and where parents can seek support. Later, Janeen describes the inspiration behind her podcast, ...

In this episode, Gordon and Julie Herres from  GreenOak Accounting  talk about taxes. Being a private practice owner comes with a unique set of financial advantages and disadvantages. Self-employment is a whole lot different than being an employee – many private practice owners are not prepared for the change. Stay tuned to hear Julie discuss why you may want an accounting firm managing your money...

In this episode, Perry Rosenbloom, Founder of Brighter Vision, joins the show. Perry and Gordon discuss  Brighter Vision's  most recent project, Social Genie. Is keeping up with social media challenging for your busy schedule? Perry and his team make social media a breeze with Social Genie. Later, Perry and Gordon talk about how to get your website the best search engine optimization. Meet Perry R...

In this episode, Gordon and James Marland talk all about virtual assistants. Hiring a virtual assistant for your private practice has so many benefits. Virtual assistants can save you both valuable time and money. Plus, James gives tips on how to find the right VA for your practice and ways to make the hiring process as smooth as possible. Meet James Marland James Marland is Chief Operations Offic...

In this episode, Gordon explains how private practice owners can embrace change. Change is going to happen; the sooner we can embrace the change, the easier it will be to handle it. Some ways to ease the potential pain of change will be preparing ahead of time. Have systems in place, capture everything, and break things up into smaller pieces. Later, Gordon speaks about the importance of having a...

In this episode of the Practice of Therapy Podcast, Gordon and  Brent Sweitzer, LPC, RPT  dive deep into the book,  Getting Things Done  by David Allen.   Brent describes how the methods of GTD changed his life and some of his favorite tools from David Allen. Plus, Brent explains his recent jump into full-time private practice, despite not thinking he was 100% ready for the change. Brent Sweitzer...

In this episode, Gordon describes the inspiration behind his  Session Note Helper  – it was created to quickly write session and progress notes while using standard phrasing menu items and checkboxes. Gordon also explains the tools on G-Suite and how therapists can use G-mail and still be HIPAA compliant. Later, Gordon discusses the importance of connecting with people and some of his favorite hig...

Do you ever feel overwhelmed? In this episode, Gordon and  Sarah Leitschuh, LMFT  discuss the progression of practicing therapy to consulting people on the business side of private practice. Often, private practice owners crave the flexibility of being an entrepreneur. However, flexibility isn't always a good thing as Sarah can attest to. Stay tuned to hear all the ways owners can navigate the ove...

In this episode, Gordon talks with  Michelle Hardman, LPC from The Primed Practice . They discuss the importance of understanding how to run a business when starting a private practice. Therapists do not get training on how to run a business, so starting a private practice can be tricky. However, Michelle wants to bridge that gap of knowledge and coach therapists through the intricacies of running...

In this episode, The Practice of Therapy celebrates its 100th EPISODE! Gordon plays clips from some of his favorite episodes, including guests like  Jeff Guenther ,  Allison Puryear, Joe Sanok, Kasey Compton, Mike Michalowicz, Paul Jarvis, Melvin Varghese,  and  David Hall.  The clips cover a variety of private practice topics like marketing, return on investment, processes, systems, and how to fi...

In this episode, Jill Barnett Kaufman tells us all about the courses she provides for continuing education. Her latest course is on how parents can redirect children's behavior. Jill describes the four reasons a child may be misbehaving and the ways we can identify these behaviors. Plus, Jill explains all the different niches she has been part of including parenting classes, court-ordered co-paren...

In this episode, Gordon speaks with Juan Santos about what it was like for Juan to open a private practice straight out of graduate school. Plus, Juan gives valuable tips on how to market a private practice. He says the essential factor is to be your most genuine and authentic self when spreading the word about your practice. Later, Gordon and Juan discuss a unique niche – immigration evaluations....

In this episode, Gordon speaks with  Mio Yokoi , a registered psychotherapist,  podcaster and Supporter of Growth . First, Mio explains why mental health needs to be an ongoing discussion rather than something people only are concerned about when in distress. Then, Mio describes how she was fortunate enough to get her private practice website up and running over ten years ago; age is helpful when...

Have you ever been so overwhelmed in your private practice that it completely took over your day? In this episode, Gordon gives helpful tools and resources to beat the overwhelm and take control of your day. In particular, Gordon utilizes self-care, his daily planner, and the  getting things done  philosophies. Self-Care   Focus on the things that matter most in your life, and don't lose sight of...