The Practical Marketing Show

Episode Summary In this solo episode, host Cary Weston tackles one of the biggest marketing stressors for businesses: social media . If you've ever stared at a blank screen, wondering what to post—or given up after a flurry of short-lived effort—this one's for you. Cary breaks down the real reason most businesses struggle with social media (hint: it's not creativity) and shares a practical, repeat...

Episode Summary: In this solo episode, host Cary Weston tackles a common marketing misstep: mistaking data for useful information. Drawing from recent client conversations, he unpacks how businesses often overload prospects with long lists of features and benefits—thinking more is more—when in reality, they're just creating confusion. Cary lays out how marketers and business owners can flip the sc...

Episode Summary In this solo episode, host Cary Weston shares two real-world marketing success stories from experience-based businesses: a community theater and a family-run apple orchard. Through smart strategy tweaks—like using familiar shows to break down audience hesitation and building an email list during peak orchard season—both businesses increased engagement, ticket sales, and customer re...

Episode Summary In this solo episode of the Practical Marketing Show, host Cary Weston takes the mystery out of AI and gives listeners a common-sense path to start using tools like ChatGPT in their business. Speaking directly to non-techie marketers and business owners, Cary shares three practical, approachable steps that strip away the pressure and position AI as a helpful teammate—not a tech hur...

EPISODE SUMMARY In this solo episode, host Cary Weston breaks down how understanding different communication styles can lead to more effective marketing and sales conversations. He introduces three types of people you'll encounter in your marketing materials and sales processes — Summary Seekers, Detail Divers, and Hunter-Gatherers — and explains how to create messaging that works for each one. Wh...

In this solo episode, Cary Weston breaks down the often frustrating world of RFPs—request for proposals—from both the business and agency side. Drawing on his 25+ years of experience, Cary shows how most RFPs miss the mark by being vague, bloated, or copy-pasted from templates. He lays out a clear, practical approach for businesses to write better RFPs that get better responses—and for agencies to...

In this solo episode, host Cary Weston dives into a key blind spot that sneaks into how businesses communicate: forgetting what it's like to be the buyer . Cary unpacks how the "curse of knowledge" and internal assumptions can create confusion, missed opportunities, and even unintentional friction in the sales process. Through real-life examples, including a hands-on workshop with a small business...

In this episode of The Practical Marketing Show , Cary Weston dives deep into one of the trickiest questions for small businesses— should you put pricing on your website? Picking up from a previous conversation about pricing's emotional weight, Cary shifts the focus to online transparency. He tackles common fears—like losing control of the conversation or tipping off competitors—and reframes prici...

In this solo episode, Cary Weston dives into the tricky, emotional world of pricing. He explains why pricing is so personal—especially for small business owners—and shares stories, tips, and strategies to help shift your mindset and charge what you're really worth. Whether you're selling salsa or services, Cary brings relatable insight and a practical path forward. This is part one of a two-part s...

Episode Summary In this solo episode, host Cary Weston breaks down the power of a buyer's guide—what it is, why it matters, and how to build one. Cary explains how this simple tool can make your sales process smoother, help weed out tire kickers, and turn your website into an effective, 24/7 sales teammate. Drawing from real-world client examples and a practical framework, Cary shows you how creat...

In this solo episode of The Practical Marketing Show , host Cary Weston dives into one of the biggest money-wasters in marketing: website redesigns. With 25 years of experience, Cary shares practical, no-nonsense advice on how to approach a website redesign (or build) with purpose—so you don't waste your time, budget, or sanity. He breaks down the most common reasons websites don't perform and off...

 Hey, this is the trailer for the Practical Marketing Show Podcast. My name is Cary Weston and I'm the host. The reason for this show is to help business leaders and marketing folks make common sense, business and marketing decisions. I really wanna help you get more out of the time, the talent and the money that you are investing in marketing your business. I know it's important to you and we don...

Episode Summary In this solo episode, Cary Weston shares a foundational idea that started as an off-the-cuff comment and turned into a guiding philosophy: persuasive and prepared . Using his "clarity circles" framework, Cary walks through how businesses can make smarter marketing decisions by focusing on the stuff that actually sets them up for success. Whether you're brand new or decades in, this...

In this solo episode, host Cary Weston breaks down the five biggest marketing mistakes he sees businesses make again and again. Pulling from real-life stories and decades of experience, Cary explains how these common missteps can waste time, money, and opportunities — and more importantly, what to do instead. Whether you're in marketing, sales, or operations, this one's packed with practical advic...

EPISODE SUMMARY In this solo episode of The Practical Marketing Show , Cary Weston walks through his 10 Simplified Rules of Marketing — a no-fluff, common-sense framework he's refined over the past 15 years. It's all about cutting through the jargon and helping businesses stop overcomplicating their marketing. Cary lays out why clarity, simplicity, and consistency matter more than cleverness, and...