The PR Week

Penta president Matt McDonald has served as a senior counselor to leaders in the public and private sectors for more than two decades, including former presidents and governors and the late Sen. John McCain (R-AZ).  Now he’s at the helm of Penta , which bills itself as “the world’s first comprehensive stakeholder solutions firm.” McDonald joins the latest episode of The PR Week to discuss the bigg...

The latest guest on The PR Week is none other than the 2023 chair of PRSA and chief communications officer at Alyeska, Michelle Egan.  She talks about living and working in Alaska, and the direction she has planned for the industry body for 2023. Plus, she discusses the biggest marketing and communications news of the week, including:  -The World Economic Forum in Davos and the Edelman Trust Barom...

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It’s the first podcast of the new year and with a guest worthy of the occasion: Sean Garrett: founder and convener at Mixing Board .  The tech-sector veteran talks about everything from Mixing Board’s unique structure to founding Pramana Collective with other tech comms heavyweights to what the future will hold for Twitter.  Plus the biggest news of the week, including:  - Southwest Airlines’ holi...

The PR Week takes a look back at its best interviews of the year with this compilation podcast that includes chats with Tim Dyson, Chris Foster, Margot Edelman and more.   Follow us on Twitter: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek   www.prweek.com PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes...

Featuring: -Jacob Moon, cofounder and GM, Salt Lake City, Method Communications “It starts at the top. David has been very transparent about sharing personal things [and his lead has set a great tone for us].” Those words are shared by Method Communications cofounder Jacob Moon about his agency’s CEO and other cofounder David Parkinson. The Salt Lake City, Utah-headquartered firm’s selection as a...

Featuring: -Jamie Cooper, VP, global brand PR and influence, Bacardi -Jessica Merz, VP, global corporate comms, Bacardi  Perhaps unsurprising, but still gratifying is the fact that the word “team” was used so consistently and often by both Jamie Cooper and Jessica Merz, Bacardi’s VP of global brand PR and influence and VP of global corporate comms, respectively, during this podcast. So many of the...

Perhaps no acronym is considered and uttered more by brands and their communicators today than ESG. Still, many questions abound. Armed with data and vast experience in the area, leaders from Kivvit answer them in this podcast. PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start...

When it comes to the home-improvement retail giant’s culture, an inverted pyramid structure, says The Home Depot ’s CCO Stephen Holmes, is a major factor that could explain this honor.   Customers are at the top of that pyramid. So are employees. Leadership is at the bottom. And every leader, including CEO Edward Decker and Holmes himself, truly feels their main priority is creating an environment...

Ketchum CEO Mike Doyle is the latest guest on the PR Week, as his firm brings to a close what he describes as an outstanding year. He discusses the state of the agency business and the biggest marketing and communications news of the week, including:  -PRWeek’s Best Places to Work 2022;  -The Liver King scandal;  -Client payment terms; -Volkswagen moves its account;  -A round of big people moves....

Featuring: -Katie Scott, senior director, head of global communications, Iron Mountain In just 20 or so minutes, Iron Mountain’s top communicator makes it very clear why her organization is worthy of this recognition. In her conversation with Gideon Fidelzeid, editorial director, custom, PRWeek, much attention is paid to certain attributes at which the brand scored particularly well.  (It’s import...

When it comes to influencer marketing, every brand’s goal is – or at least should be – to grow it in an authentic way and make sure it reaches everyone. This podcast is a great step in that direction as it introduces The Citizen Inclusive Influencer Index, a research study that reveals four cornerstones of creating trust-centered, authentic, inclusive influencer marketing. Featuring: -Shilpa Tiwar...

Beth Foley, VP of corporate communications and philanthropy at Edison International and Southern California Edison, joins the latest edition of The PR Week to talk about her role at one of the nation’s largest electric utilities.  Foley oversees charitable giving of about $20 million annually and leads the company’s communications activities with a focus on employees, customers and communities.  A...

Living more sustainably is an aspiration for almost everyone. Myriad studies tell us consumers want to make choices that are better for people and planet. But there is a big gap between intention and action. In many cases, it comes down to “if I knew, I would” – consumers’ lack of understanding of how certain acts – such as eating less red meat or washing your clothes in cold water instead of hot...

Stacey Jones is a nearly two-decade veteran of consultancy Accenture , where she’s seen the company’s evolution and expansion, including recently onboarding thousands of new employees. She talks about her role and the biggest marketing and communications news of the week, including:  - Thanksgiving and Black Friday campaigns ;  -The 2023 economic outlook;  - Women of Distinction ;  -More big peopl...

Ketchum defines trauma as a psychological injury that affects performance and well-being. By definition, it’s a powerful force that impacts the ability to do a job optimally. Enter Ketchum’s Trauma Informed Consultancy. How does it work? What’s the intent? Why Ketchum? Why now? And, most of all, what can you all take away from this?  Learn all that and more during this podcast. PRWeek.com Theme mu...

It is becoming increasingly clear to the brands in this industry – just as it has to those in many others – that comms can raise awareness and even drive bottom-line results as nothing else can. And sometimes, divine inspiration can help. Any doubts? They will be erased by this podcast.   Featuring: -Jennifer Kamienski, EVP, Coyne PR -Denny Marie Post, Co-President of Nextbite, Lead Director at Vi...

Since the COVID-19 pandemic brought us to a halt, business and society have collided like never before, generating an increase in brands’ commitments to their communities. This dramatic rise in corporate purpose happened against a backdrop of significant economic growth and progress. BPI President Andrew Bleeker explains the pressure purposeful leaders face amid the looming economic, political, an...

Dean Acosta , leader of communications for aerospace and defense company Lockheed Martin, joins the latest edition of the PRWeek to talk about getting his company’s narrative across in the media. He also gives his POV on the biggest marketing and communications news of the week, including:  -Fraudsters take Eli Lilly’s identity for a ride on Twitter;  -The World Cup in Qatar ;  -Things that irk jo...

On this week’s episode of The PR Week: Fenton CEO Valarie De La Garza, who was recently named to PRWeek’s Health Influencer 30 class of 2022.  Also in this episode:  - All about PRWeek’s 2022 class of the Health Influencer 30 - The launch of the PRWeek Healthcare Conference + Awards;  - Profile of UnitedHealth Group CCO Jennifer Smoter;  - Midterm election results and implications;   - Remembering...

Curtis Sparrer , the outspoken cofounder and principal of Bospar, joins the latest edition of The PR Week to talk about winning the title of Most Purposeful Agency Pro at the Purpose Awards , purposeful business and what he trademarked “politely pushy.”  Plus the biggest marketing and communications news of the week:  -Elon Musk’s takeover of Twitter and the aftermath ;  - 40 Under 40 ;  -New York...

Sophia Feleka wears two hats as an account director at SourceCode Communications and a driving force behind the Diversity Marketing Consortium . She joins the latest edition of The PR Week to talk about the formation and work of the DMC, as well as the biggest marketing and communications news of the week.  That includes:  -Adidas splitting with Kanye West ;  - Holding company and major corporate...

Most purposeful companies are guided by a desire to do good (heart) and an understanding of the business benefits of doing so (mind). On this podcast, a pair of industry leaders representing Current Global explain how a third crucial element - soul – can take ESG initiatives and commitment to entirely new levels. Speakers: -Virginia Devlin, CEO, Current Global -Renee Austin, president, North Ameri...

In its latest edition The PR Week welcomes Shelley Spector , president of Spector & Associates and founder and director of the Museum of Public Relations . She talks about the early days of the industry and her interactions with trailblazers such as Edward Bernays and Harold Burson .  Plus, the top marketing and communications news of the week, including - PR Decoded and the Purpose Awards in Chic...

 PRWeek’s conference returned to Chicago this week for the first time since the start of the COVID-19 pandemic with the two-day event PRDecoded: Purpose Evolved . The week started with a trip to Great Lakes Academy via a partnership with GenYouth and continued with two days of great panels  and breakout sessions and PRWeek’s Purpose Awards .    Plus: special guests tell the podcast how their organ...