The PR Week

Andrea Brimmer knows a thing or two about teamwork, having played soccer at Michigan State University. She knows a thing or two about challenging the status quo, leading comms and marketing for a company that revolutionized the industry as one of the very first online-only banks. Ahead of her conversation with PRWeek’s Gideon Fidelzeid, it was determined that a great – and quite fun – way to glean...

Ellen Ryan Mardiks is full of stories about how founder Fred Cook influenced the Interpublic Group agency through his personality, curiosity and leadership ability. She’s taking those lessons and her experience from four decades at the agency into her year as chair of the board of the directors at the PR Council , which is also celebrating its 25th anniversary this year alongside, ahem, some other...

On this episode of The PR Week, the PRWeek team is joined by Tom Ryan, founder and CEO, ICR. Topics this week include: - Super Bowl LVII round-up - Edelman’s 2022 revenue results  - Medtronic’s Torod Neptune’s expanded brief - Remembering LGBTQ PR pioneer Howard Bragman’s life and legac - CEO Elizabeth McNichols’ departure from Outcast - Finn Partners acquisition news   Follow us on Twitter: @PRWe...

From the media cycle to social media, to the state of governance, to the workplace — polarization in our beliefs, and how we communicate them, are contributing to a fragmented society. How do we create collaboration and consensus? What is the role of communications? What kind of leadership works in today’s world? PR Week’s Steve Barrett and Ruder Finn’s CEO Kathy Bloomgarden sit down to discuss th...

Fortune Media CEO Alan Murray, the author of “Tomorrow’s Capitalist: My Search for the Soul of Business,” is the guest on the latest edition of The PR Week podcast .  The longtime business journalist discusses how and why businesses are embracing sustainability and social issues — but not in a woke way — as well as the relationship between business and government.   Also on the agenda, the top mar...

This week’s guest on The PR Week podcast is Ulrike Decoene, group chief communications, brand and sustainability officer at AXA.  She talks about the differences in sustainability on both sides of the Atlantic, as well as distinctions in business and geopolitical environments, as well as lending her perspective on the biggest marketing and communications stories of the week, including: - The relea...

Featuring: - Phil Nardone, president and CEO, PAN Communications The pandemic changed – and, frankly, continues to change – so much in all our worlds. Among those shifts: the C-suite’s appreciation of its employees and the need to take care of them holistically. As made crystal clear by PAN Communications’ president and CEO Phil Nardone in his conversation with PRWeek’s Gideon Fidelzeid, this is o...

Penta president Matt McDonald has served as a senior counselor to leaders in the public and private sectors for more than two decades, including former presidents and governors and the late Sen. John McCain (R-AZ).  Now he’s at the helm of Penta , which bills itself as “the world’s first comprehensive stakeholder solutions firm.” McDonald joins the latest episode of The PR Week to discuss the bigg...

The latest guest on The PR Week is none other than the 2023 chair of PRSA and chief communications officer at Alyeska, Michelle Egan.  She talks about living and working in Alaska, and the direction she has planned for the industry body for 2023. Plus, she discusses the biggest marketing and communications news of the week, including:  -The World Economic Forum in Davos and the Edelman Trust Barom...

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It’s the first podcast of the new year and with a guest worthy of the occasion: Sean Garrett: founder and convener at Mixing Board .  The tech-sector veteran talks about everything from Mixing Board’s unique structure to founding Pramana Collective with other tech comms heavyweights to what the future will hold for Twitter.  Plus the biggest news of the week, including:  - Southwest Airlines’ holi...

The PR Week takes a look back at its best interviews of the year with this compilation podcast that includes chats with Tim Dyson, Chris Foster, Margot Edelman and more.   Follow us on Twitter: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek   www.prweek.com PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes...

Featuring: -Jacob Moon, cofounder and GM, Salt Lake City, Method Communications “It starts at the top. David has been very transparent about sharing personal things [and his lead has set a great tone for us].” Those words are shared by Method Communications cofounder Jacob Moon about his agency’s CEO and other cofounder David Parkinson. The Salt Lake City, Utah-headquartered firm’s selection as a...

Featuring: -Jamie Cooper, VP, global brand PR and influence, Bacardi -Jessica Merz, VP, global corporate comms, Bacardi  Perhaps unsurprising, but still gratifying is the fact that the word “team” was used so consistently and often by both Jamie Cooper and Jessica Merz, Bacardi’s VP of global brand PR and influence and VP of global corporate comms, respectively, during this podcast. So many of the...

Perhaps no acronym is considered and uttered more by brands and their communicators today than ESG. Still, many questions abound. Armed with data and vast experience in the area, leaders from Kivvit answer them in this podcast. PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start...

When it comes to the home-improvement retail giant’s culture, an inverted pyramid structure, says The Home Depot ’s CCO Stephen Holmes, is a major factor that could explain this honor.   Customers are at the top of that pyramid. So are employees. Leadership is at the bottom. And every leader, including CEO Edward Decker and Holmes himself, truly feels their main priority is creating an environment...

Ketchum CEO Mike Doyle is the latest guest on the PR Week, as his firm brings to a close what he describes as an outstanding year. He discusses the state of the agency business and the biggest marketing and communications news of the week, including:  -PRWeek’s Best Places to Work 2022;  -The Liver King scandal;  -Client payment terms; -Volkswagen moves its account;  -A round of big people moves....

Featuring: -Katie Scott, senior director, head of global communications, Iron Mountain In just 20 or so minutes, Iron Mountain’s top communicator makes it very clear why her organization is worthy of this recognition. In her conversation with Gideon Fidelzeid, editorial director, custom, PRWeek, much attention is paid to certain attributes at which the brand scored particularly well.  (It’s import...

When it comes to influencer marketing, every brand’s goal is – or at least should be – to grow it in an authentic way and make sure it reaches everyone. This podcast is a great step in that direction as it introduces The Citizen Inclusive Influencer Index, a research study that reveals four cornerstones of creating trust-centered, authentic, inclusive influencer marketing. Featuring: -Shilpa Tiwar...

Beth Foley, VP of corporate communications and philanthropy at Edison International and Southern California Edison, joins the latest edition of The PR Week to talk about her role at one of the nation’s largest electric utilities.  Foley oversees charitable giving of about $20 million annually and leads the company’s communications activities with a focus on employees, customers and communities.  A...

Living more sustainably is an aspiration for almost everyone. Myriad studies tell us consumers want to make choices that are better for people and planet. But there is a big gap between intention and action. In many cases, it comes down to “if I knew, I would” – consumers’ lack of understanding of how certain acts – such as eating less red meat or washing your clothes in cold water instead of hot...

Stacey Jones is a nearly two-decade veteran of consultancy Accenture , where she’s seen the company’s evolution and expansion, including recently onboarding thousands of new employees. She talks about her role and the biggest marketing and communications news of the week, including:  - Thanksgiving and Black Friday campaigns ;  -The 2023 economic outlook;  - Women of Distinction ;  -More big peopl...

Ketchum defines trauma as a psychological injury that affects performance and well-being. By definition, it’s a powerful force that impacts the ability to do a job optimally. Enter Ketchum’s Trauma Informed Consultancy. How does it work? What’s the intent? Why Ketchum? Why now? And, most of all, what can you all take away from this?  Learn all that and more during this podcast. PRWeek.com Theme mu...

It is becoming increasingly clear to the brands in this industry – just as it has to those in many others – that comms can raise awareness and even drive bottom-line results as nothing else can. And sometimes, divine inspiration can help. Any doubts? They will be erased by this podcast.   Featuring: -Jennifer Kamienski, EVP, Coyne PR -Denny Marie Post, Co-President of Nextbite, Lead Director at Vi...

Since the COVID-19 pandemic brought us to a halt, business and society have collided like never before, generating an increase in brands’ commitments to their communities. This dramatic rise in corporate purpose happened against a backdrop of significant economic growth and progress. BPI President Andrew Bleeker explains the pressure purposeful leaders face amid the looming economic, political, an...