The PR Playbook Podcast

Everything we thought we knew about marketing and PR has been affected during the last year. PR now encapsulates more marketing and social activities than ever before. However, Digital marketing is another beast. Today, we speak with Kerry Guard, COO of MKG Marketing on what to focus on what’s changed and what cues you can incorporate into your digital marketing plan during the pandemic and tricks...

So you’re a new business in a sea of budding cannabis and hemp brands that span industries of recreation, wellness, fitness, beauty, edibles and so much more. How can you jump into the spotlight to get some brand awareness among potential NEW customers? Here are five tips on how to get into the media (basically your favorite print/online magazines and blogs). For PR help with your Cannabis brand v...

 Today we are interviewing Arjun Rai the Founder and CEO of HelloWoofy.com. I love their tagline, which is Smart Marketing for Underdogs, so we’ll chat a little bit about what that means. Arjun Rai is a NYC based entrepreneur who is on a mission to support small businesses with the power of visualized data science and artificial intelligence for digital marketing at HelloWoofy.com. A firm believer t...

You may not realize how important copywriting is in the public relations world but our currency is communication and language so its the most important daily thing that we do. Also the best way for us to get journalists to open our emails. Today, I want to quickly walk you through the process of creating a killer email subject for press. Support the show www.thesilvertelegram.com

 It’s not always clear what you expect if you’re diving into a new job or industry. In this quick podcast I talk about some of the critical things that you need to know before you dive into the world of public relations. It’s not an easy or glamourous job but can be extremely rewarding for the right creative people. Take a list to see if you have what it takes. Support the show www.thesilvertelegr...

You may or may not have heard the term " newsjacksing " before, but only the elite of the elite PR people can do this.  Just kidding! You can do it too, however, you should get a debrief on what it is, why you use it and when it’s probably not ok. Take a listen as I walk you through the art of Newsjacking and how you can leverage this fun tactic to get your brand more news. Support the s...

Storytelling is a critical part of establishing brand identity, awareness and credibility. Telling the right story can sometimes be tricky and it doesn’t always land, but that’s ok. As PR professionals and with our focus in media relations, we are laser focused on developing stories that will resonate with the media and with your audience. In this podcast, I speak with friend and colleague Megan A...

A fire side chat with media & public relations experts covering topics from CES 2021 to the current state of the media.  Listen to this informative one hour presentation that was recorded during our PR Essentials Summit event.  Anthony Ha: senior writer at TechCrunch, where he covers media and advertising, writes the Daily Crunch newsletter, and co-hosts the Original Content podcast. Jenifer J...

The pandemic has changed the way we do everything, especially the way we pitch. It’s important to note that the media landscape has changed quite a bit in the last year. In this podcast I’ll talk about the changes that the media has gone through in 2020 and what to expect when pitching the media this year (at least for now) and best practices. Reference for layoff stats:  https://www.poynter.org/b...

Even though no one wants to admit it, it seems that erasing 2020 from our lives is not happening sooner than later. Some say that with the emergence of new strains of the virus popping up around the world, we can brace ourselves for another year inside. Listen to this podcast to hear the five major areas that will support your growth and make sure that 2021 is a winning year for you and your brand...

If the target market for your brand is diverse and has a specific influence with different cultures, then you can’t come up with a mainstream marketing strategy and expect it to work.  Today we will interview, Elizabeth Barrutia, Founder and CEO of Barú Marketing + Media, a multicultural marketing agency. With a 20-year career in general and Hispanic markets, she is an industry innovator in multi-...

Did you know Social Media is part of the PR mix? Social media is a critical part of customer acquisition and communication today. That’s why it’s important to factor that in when developing your PR strategy, as it relates to earned versus paid relationships. Often the content that comes from your social media posts, can also be leveraged for PR. Today, I’m speaking with Danielle Foley, principal o...

Do you wonder how, when or if you should be using influencer marketing? If you are a brand that wants to leverage influencer marketing or has wondered about why a program didn’t work, this interview is for you.  Today, I’m speaking with Laura Knapp, a strategic digital and influencer marketing professional of more than a decade. Laura is the CEO and founder of Uplift Unlimited, a digital marketing...

Have you ever wondered how “experts” get their status? Do you consider yourself an expert in something? If you’ve trained in something or established a career, there is no reason why you shouldn’t be the expert in your field, it’s all about being visible, saying interesting things and getting exposure.  There are stepping stones to every part of the PR process and today, I’ll speak with Omar Hamdi...

Do you know what your brand’s vision, mission and message is? What actions do you want your audience to take? Are you communicating something meaningful? What short and long term impact do you want your brand to have. This is all one of the most critical components of building a brand, a brand strategy and executing successful marketing and PR campaigns. Today, I’m speaking with Fabian Geyrhalter...

Whether you are looking to educate the public, increase donations or find volunteers. Public relations can support the growth of your nonprofit effort, event or organization in various ways, however, you may not know how to get started. Today, I’m speaking with Mercy Chikowore a PR Maven with over a decade of experience creating communications strategies for nonprofit, entertainment and private se...

Have you ever wondered why you need a press release? Moreover, what to write in it or even who to send it to?  Most people can build their own PR campaigns for under $2,000.  That's good news for businesses with limited cash flow ( especially startups ) at their disposal for a full PR campaign.  PR Professionals have held the keys on PR distribution for a while in this conversation, but today...

One of the most basic questions before starting a public relations program as a startup is: am I ready? Well are you? What do you need to be ready for a PR program? Today, I’m speaking with Scott Brovsky, an entrepreneur, founder, investor and startup advisor at the University of California Riverside mentoring entrepreneurs and tech startups since January 2017.  Scott is a director at EPIC SBDC me...

In this impromptu interview, I have a candid discussion with John Biggs, EIC of Gizmodo and prominent tech journalist, about CES 2021, the state of the media and virtual events in general. And while we may not want to be in the chaos of CES, there is a little piece in all of us that is missing one of the biggest Tech events of the year. Tune in to this quick interview with John Biggs to hear more....

The digital marketplace for everything has become very noisy. One of the most common questions we are getting asked is, how do we sift through the digital clutter to get noticed. This... my friends is what PR was made for. Listen to this podcast to give you some quick tips and reference points on what you need to plan into your strategy to cut through the digital clutter.           Support the sho...

There are times when I speak with people and explain what I do with the media that they ask me why they wouldn’t be able to do it themselves. The truth is, they can. PR is an essential skill that I believe everyone should have. However, it is the experience of a PR professional that does it successfully day after day that makes them valuable. It’s just as if you are a recreational tennis player ve...

Being an expert is not as easy as it looks. If you see someone on TV or quoted in an article, it’s most likely that their PR person created a relationship with a producer or journalist to get them there. In today’s podcast you’ll get some quick tips on how to position yourself and be asked to provide commentary, insights or advice on the news or in articles in the future and build your personal ex...

Podcasts are becoming one of the most popular mediums. You can find podcasts for just about anything these days, whether you are trying to better yourself or pass the time, podcasts are a great way to listen to new topics, build a brand and generate leads. In this conversation, i’ll be chatting with Cole Raven from Podchaser about How to Start and Market your podcast! Support the show www.thesilve...

Crowdfunding has seen many outrageous successes over the last decade of its infamous rise in the consumer products industry. Everything from the Pebble Watch, to the Coolest Cooler to Potato Salad has funded successfully on Kickstarter giving people hope that anyone can be a winner on this intensely popular platform. However, it ain’t that easy. Merely 22.4% of crowdfunding campaigns across all pl...

Yes, it is already time for Holiday Gift Guides, despite how insanely early it seems to think about the holidays. However, your reason is purely professional at this point. Make sure you’re ready for Holiday Gift Guide season with these key tips from us and our journalist friends. Support the show www.thesilvertelegram.com