The PPC Den: Amazon PPC Advertising Mastery

On today’s episode, Mike and Stephen focus on the pros and cons of segmenting your branded keywords into separate campaigns. How tough will it be to manage? Is it really worth it or can you just use the targeting report? Luckily, Mike and Stephen give you the full rundown on everything you need to know to manage your branded keywords. See you in the Badger Den! Episode Highlights: 3:12 Should you...

On today’s episode, Mike and Stephen are joined by the wonder guest Scott Needham, CTO of Buy Boxer and Valence Services. The guys take a leap outside of the campaign tab and tackle how to effectively use coupons to increase your conversion rates. Find out how Amazon coupons work, what types of products are good fits, typical discount values, and more in this episode! See you in the Badger Den! Ep...

On today’s episode, Mike and Stephen breakdown bid optimization! The guys give some insight into the seven common personas when it comes to bid optimization, some good and others not so much. Should every bid for your account be the same? Do you think the lowest ACOS possible is the most profitable? Find out the answers to these questions and learn some valuable bid optimization strategies in this...

On today’s episode, Mike and Stephen cover four areas where Amazon Advertising outperforms Google and Facebook. Amazon brings a unique mix of customization and optimization to its advertising platform. Of course, there are some areas where Google and Facebook shine, and we cover those too. Find out which platform best suits your individual needs and the strategies you can implement for each one. S...

On today’s episode, we have our first ever guest on the podcast! Kiri Masters, Founder and CEO of Bobsled Marketing, gives a comprehensive breakdown of Amazon DSP and Amazon brand marketing. What are the benefits of DSP? What is the downside? Kiri and Mike dive into both of these questions and discuss DSP’s effectiveness compared to PPC. See you in the Badger Den! Show Highlights: 1:47 An introduc...

On today’s episode, Mike and Stephen break down a straightforward strategy to improving your Sponsored Brand ads. Have your Sponsored Brand ads been overlooked and thrown together? Don’t lose valuable conversions and implement our single keyword brand ad strategy. The guys walk through the theory behind the strategy and then give some real world examples of how you can increase your conversion rat...

On today's episode, Mike and Stephen answer frequently asked questions about Amazon PPC! Should you be concerned about click fraud? What about adjusting your PPC strategy by the time of day? The guys answer these questions and many more. See you in the Badger Den! If you have a question about Amazon PPC, send us a voicemail at adbadger.com/voicemail Show highlights: 3:27 Leave us a voicemail with...

On today’s episode, Mike and Stephen give us a data-driven approach to conquering Prime Day. Prime Day is not just a single day in 2019. It’s 48 hours long! The guys go over some non-PPC strategies that will help boost your accounts performance on Prime Day, and then they dig into the PPC specific strategies that you should be using. Mike and Stephen open our “vault” of Prime Day data (CTR, Budget...

On today’s episode, Mike & Stephen breakdown the six reports you should be utilizing for Amazon PPC. Most sellers know about search term reports, and rightfully so. They provide incredible value and are the “king” of Amazon reports. But, targeting reports, advertised product reports, placement reports, purchased product reports, and performance over time can also give you insight into the stre...

On today’s episode, Mike & Stephen discuss self-auditing your Amazon ad campaigns. Conducting self-audits are an essential part of staying ahead of your competition on Amazon and gauging the strengths and weaknesses of your campaigns. The guys start off with a breakdown of how to take your campaign’s “temperature.” Next, Stephen dives into auditing how your campaign is structured. Campaign str...

In this episode, Mike, Brett, and Stephen host a round-table discussion about the ins & outs of Amazon advertising's placement settings. These placement settings, which include "top of search", "product pages", and "rest of search", can be the key to cranking up your advertising results. Because certain placements perform better than others, optimizing your placement settings can be one of the...

Howdy Badger Nation! In this episode, Mike breaks down his 5 biggest predictions for the future of Amazon PPC. This space is constantly changing. Terms of service changes, the constantly moving landscape, additional marketplaces, new competitors, and additional advertising features are just a few of the factors Amazon marketers need to keep up with. Sometimes the best way to keep up with Amazon is...

In this episode, Mike & Brett discuss the importance of indexation for Amazon PPC. Indexation is the process of Amazon's algorithm understanding what exactly your product is and which searches to display your ads & listings on. Making sure your listings are properly indexed for your highest traffic, most relevant keywords is essential for both PPC and organic performance on Amazon. Listen...

What's up Badger Nation?! This week's episode is a rundown on click through rates (CTR) on Amazon. We haven't talked too extensively about click through rates on the podcast yet, but we really dive into things in this episode and cover everything you need to know about CTRs in Amazon PPC. CTRs can reveal a lot about your business and can help identify potential issues with both your ads and your l...

In this episode, Mike & Brett discuss a lesser known feature of Amazon advertising - bulk file operations. Bulk files allow you to upload & download large amounts of data into or out of your Amazon account very quickly. Changes that would normally be very time intensive, like bid optimization for example, can be applied much more efficiently when utilizing bulk files, which are essentially...

In this episode, Mike & Brett dive into the latest updates Amazon released last week (May 2019) for sponsored brand ads. These updates include a brand new match type, a redesign of a current match type, and a feature that you would've expected sponsored brands to have before now...  While you do have to be brand registered to access sponsored brand ads (SBAs), they cover a huge amount of...

In this episode, Mike & Brett discuss the most important strategy-related concepts to understand when it comes to Amazon PPC and scaling your business. Understanding your goals and direction as a business owner is essential, and PPC is no different. Your advertising strategy, targeting, and bidding should all work harmoniously to achieve the KPIs you’re looking for - whether that’s increasing...

In this episode, Mike & Brett talking about the latest new metrics that were recently released for Amazon advertisers: new-to-brand. These metrics are meant to help advertisers identify strategies that can drive customer acquisition and efficient business growth on Amazon. They include new-to-brand orders, new-to-brand sales, % of orders new-to-brand, and % of sales new-to-brand. These metrics...

Today, Mike & Brett talk about the age old questions: Should you bid on your own brand with your Amazon Ads?  Should you bid on your competitor's branded keywords?  Mike & Brett have thought about this topic for nearly 15 years combined - and in this episode we share those details & learnings. Bidding on your competitors' branded keywords is bold. Doing so lets you repeatedly...

Sponsored brand ads showcase a collection of your products to customers who are searching with related keywords on Amazon. This makes them one of the most important ads in terms of real estate on ALL of Amazon. However, sponsored brand ads are missing quite a few features that their sponsored product counterparts offer. These issues make sponsored brand ads more frustrating to deal with than they...

Hey everyone! Our topic this week is a really important one that a lot of Amazon marketers get confused about - LAUNCH STRATEGY. In this solo episode, Brett discusses his favorite Amazon PPC launch strategy for new products. We’ll talk about how to structure and setup your campaigns for launch, the pros & cons of this launch strategy, some things to look out for, and we’ll even try to establis...

Hey again Badger Nation! In this week's episode, Mike & Brett provide a roadmap to keep you on the fast track to success along your Amazon PPC journey. We cover some interesting topics in this episode, including when to consider starting PPC, how to manage your campaigns as your business scales, and we even discuss the pros & cons of outsourcing to managed services or automated tools. If y...

Join Mike around the evening campfire once again for a timeless tale... The stars are shining bright, although instead of looking at constellations, we’ll be looking at campaign performance reports. Instead of listening to the ambience of the jungle, we’ll talk about amazon advertising strategies. In this week's episode, you'll hear the story of a client who was able to scale their Amazon business...

In this episode, Mike and Brett explore the symbiotic, loving relationship between organic and paid traffic. While there seems to be an age-old argument around which traffic source is BETTER (organic vs paid), we believe it's the wrong question to ask altogether. The proper question to ask is this: How can I maximize my organic traffic by optimizing my PPC traffic? The first step to maximizing you...

How's it kickin' Badger Nation?! This week, your favorite badgers bring you an episode all about conversion rates. Your conversion rate is probably your most important metric when it comes to Amazon PPC (besides maybe your ACOS). It's a metric that can be analyzed to find problems in your Amazon business that you may have overlooked. These can include issues with your listing quality, with keyword...