The PPC Den: Amazon PPC Advertising Mastery

2020 is shaping up to be the biggest year yet for Amazon PPC and our crystal ball says there are exciting developments for your workflows on the horizon! Ooh! Ah! How did we acquire our crystal ball?  Why, from years of exploring the wild Amazon PPC frontier! Ok, fine, you caught us. It’s really an educated guess. Will 2020 be your lucky Amazon marketing year? You’ll know if you don’t miss ou...

Welcome to 2020! On today's episode, Mike and Stephen break down 7 bad PPC habits that'll hold your account back during the new year. To give it a fun twist, we've paired each bad habit to one of the 7 deadly sins. Which deadly sin do you want to kick this year? See you in the Badger Den! Episode Highlights: 4:13  Sloth — Being lazy with bid optimizations 8:31  Lust — Fantasizing about q...

Happy holidays to all our listeners from the Badger family! We couldn't do this podcast without you, so thank you all for tuning in every week. Expect more great PPC content as we head into the Roaring 2020s. Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede

Today we've got a highly requested, jam-packed episode about PPC project management tools and the types of tasks you should be putting on them. Listen to Mike and Stephen explain why you should start using a tool, the pros and cons of different types, and what PPC tasks should be done quarterly, monthly, weekly, and daily. You don't want to miss this one. See you in the Badger Den! Episode Highlig...

On today's episode, Mike & Stephen give a week-by-week playbook on how to navigate the December holiday mania. They cover how ACOS and conversion rates change each week and the best strategies to use. If you thought Black Friday or Cyber Monday were crazy, just wait until you see the mid-December data. See you in the Badger Den! Episode Highlights: 4:37 Seth's RPSB question 7:10 What do you do...

On today's Badger Bite, we're breaking down everything you need to know about Bid Change History in less than 4 minutes. Learn what it is, where to find it, and how it could help you keep better track of your keyword bid history. See you in the Badger Den! Episode Highlights: 0:23  What is Bid Change History 0:38 Benefits 1:25 How to use it Get all of our episodes and show notes at adbadger.c...

Christmas came early because search term reports for Sponsored Brand Ads have finally been released after months of waiting. Despite what you might think, it's not a carbon copy of the Sponsored Product version. Tune in to hear Mike & Stephen explain the differences, how to analyze it, and everything about the newest match type. See you in the Badger Den! Episode Highlights: 3:30 Shout out to...

Today we're showing you a new way to access your keyword search terms without downloading an advertising report. It's as simple as navigating to another tab on both Seller Central and Vendor Central. it evens comes with some great filtering options. See you in the Badger Den! Episode Highlights: 0:50  How does this change the optimization process? 1:25  Where to find search terms in Camp...

On today's episode Mike is joined by special guest Coran Woodmass, founder of TheFBABroker.com . If you're someone who's looking to sell their Amazon business, then listen to Coran break down everything you need to consider before pulling the trigger. The guys cover the best times to sell, the type of buyers in the market, and the impact of PPC advertising on your company's potential valuation. Se...

Today we're talking about a new feature of Sponsored Brand ads that we've been waiting for — product targeting. This will let you target specific ASINs to either steal traffic from your competitors or defend your own products. Episode Highlights: 0:37 How product targeting works 1:44 When to use product targeting Get all of our episodes and show notes at adbadger.com/podcast Have a question o...

The holiday season is upon us, and Mike & Stephen are giving some expert data-driven advice to  ramp up your PPC campaigns in time for Black Friday and Cyber Monday. The guys go over the power of the entire holiday season, how to prepare, and what happens to key metrics like CPC, ACOS, conversion rates on these days. See you in the Badger Den! Episode Highlights: 5:27 Cyber Monday isn't a...

Today we're going all out. Strap in for a full breakdown of how to optimize your campaign structure and why it's so important to your Amazon advertising visibility. Whether you only have single ASINs or 400,000 SKUs, we've outlined dozens of optimization strategies that you can use for your account. See you in the Badger Den! Episode Highlights: 4:25 The importance of an optimized campaign structu...

Today we're celebrating 50 episodes of the PPC Den Podcast! We've grown so much from episode 1 just a year ago. We'd like to thank each and every one of our listeners for tuning into the show every week, leaving questions, and writing reviews. We couldn't do this without you! On today's episode, Mike & Stephen are providing updates to our older episodes to bring them up to speed with the curre...

Today we're answering listener Daman's question on what to do when your product goes out of stock. Mike & Stephen quickly break down the benefits of using your existing campaigns over starting new ones. See you in the Badger Den! Episode Highlights: 0:23 Daman's question 1:50 Restarting your old campaigns 2:30 Use an existing campaign over a new one Get all of our episodes and show notes at ad...

On today's episode Mike & Stephen share how to make your best keywords on Amazon perform even better with the Single Keyword Campaigns Strategy.  A campaign per keyword may seem excessive, but the extra control over your placement bid settings is well worth it. Don't miss learning about the keyword strategy that could transform your account. See you in the Badger Den! Episode Highlights:...

Today we've got an episode that's useful for everyone pursuing a career in Amazon PPC. Mike is sharing his top 6 broad skills anyone can learn to go from beginner to pro in PPC advertising. See you in the Badger Den! Episode Highlights: 2:30 Critical thinking: Bloom's Taxonomy 4:45 Level 1: Simple knowledge 5:25 Level 2: Comprehension 6:10 Level 3: Application 6:45 Level 4: Active Analysis 8:17 Le...

The Sponsored Product report family grows from 6 to 7⁠ with the introduction of campaign reports . Learn out how to use this new report to find your best campaigns and manipulate data outside of the Campaign Manager. See you in the Badger Den! Episode Highlights: 0:36   Updates to Sponsored Product reports 1:09 Targeting report data lasts for 90 days 1:27  Introducing campaign repor...

We love to have fun with the podcast, and today we're trying a new mini-episode format called Badger Bites! These are quick tip pieces or news about the latest and greatest from Amazon ads. Today we're looking at Amazon's new Campaign Change History beta feature, and what benefits you can get from it. See you in the Badger Den! Episode Highlights: 0:23 What are Badger Bites? 1:00 Amazon's Campaign...

On today’s episode, Mike is joined by Lukas Matthews of Twin Scroll Marketing to talk about the difference between advertising commodity products and unique, novel products (like a WiFi jump rope). They break down what types of goals to set, customer behavior toward each, and a solid set of keyword strategies. You don't want to miss Lukas's expert advice on this one. See you in the Badger Den! Epi...

On today’s episode, Mike & Stephen build a tunnel between Amazon SEO and PPC. They're breaking down the similarities, differences, and synergies between these two advertising methods. Learn about Amazon ranking factors, keyword strategies, the intangibles of paid advertising. and more. See you in the Badger Den! Episode Highlights: 4:00 We're hiring at the Badger Den! 6:04 You need paid and or...

On today’s episode, Mike & Stephen cover Amazon's exciting new Sponsored Display Ads feature. This unique ad type comes with different payment options, remarketing with affinity audiences, and more! Learn all about how to create them, their benefits, and some best practices. Be the first to capitalize on this opportunity while it's still in its wild west stages.  See you in the...

On today’s episode, Mike & Stephen answer a great question from listener Adam about how to optimize ad placement settings and adjust by bid modifiers. They reveal a simple, proven formula to get it done every time and walk through multiple step-by-step examples for you. This episode gets a little mathy, so be sure to check out our full blog post at adbadger.com/blog . See you in the Badger Den...

On today’s episode, Mike & Stephen tackle a hairy situation for even the most seasoned of PPC veterans. What do you do when your products have a high Average Order Value (AOV) like $10,000 or $25,000 per sale but they're extremely low converting? The guys explain how to extend your time-frame to gather more data, ways to keep your CPCs down, and how to compare to account averages, so you can b...

On today’s episode, we find Stephen alone in the Congolese jungle! Luckily he brought his hotspot and has some time to explain why lowering bids isn't a straight ticket to lowering your ACoS. Learn about how keyword visibility, ad rank, ad placement, and search term diversity all play a part in the complicated romance between bids & ACoS. See you in the Badger Den! Episode Highlights: 0:25&nbs...

On today’s episode, Mike and Stephen talk about how to set realistic 30 day expectations for your Amazon Ad campaigns. They cover the importance of account history, the typical 30 day cycle, and how to use the glorious PPC Triangle. Whether you’re totally new or a seasoned veteran, you’re bound to learn something new on this episode. See you in the Badger Den! Episode Highlights: 2:15 Evolution of...