The Power of Digital Policy

For the past five or more years, we have been hearing that IoT will revolutionize digital marketing and how we connect with consumers. The claim by most industry experts has been that the very devices that allow us to receive personalized environments such as self-learning thermostats and predictable timing coffee machines will generate hordes of new data. And based on inordinate amounts of new da...

Last year, ransomware victims collectively paid out more than US$1.3 billion to attackers. The evolving digital security threat landscape signals the need for a more holistic plan, which, for many organizations, should include cyber insurance. In this episode, Courtney Hensley talks with Kristina Podnar about insurance as an additional layer of protection against a myriad of malicious activities t...

Digital security, cyber security, or just security. It doesn’t matter what your policy is called, the facts surrounding security remain the same: It’s a day-to-day struggle for businesses because of the huge increase in hacks and breached systems, including mobile and IoT devices. Only 5% of business portfolios are properly protected and 68% of business leaders feel their cybersecurity risks are i...

A key component to telling your brand’s story is the ability to understand your customer’s pain points, tell them how and why your product or service will solve the problem, and then present why you are the right person to solve their problem. It is about knowing what you want prospects to think, feel, and do, and then customizing the message from the user’s perspective, in a relevant and relatabl...

A lot of companies are focusing on producing content and campaigns that get executed, but they don’t perform. They are neither good at attracting prospects, nor maintaining a relationship with existing customers. Smart brands are leveraging unique stories that reach individuals and create long-term sentiment that drives businesses to meet their objectives. Christoph Trappe provides his insights on...

Whether you are a seven-year-old trying to explain what you were just doing on a video game, to how you communicate in business and in life, we are all storytellers. Some brands tell their stories in more conservative ways, while other brands lean into the risk profile and experiment with what resonates with consumers. How should everyone, from individuals to big brands, tell stories, and tell the...

For years, we've been creating more and more content, treating content as if it is king. And it could be considered as such, given that by conservative estimates, the big four - Google, Amazon, Microsoft, and Facebook - store at least 1,200 petabytes between them. That is 1.2 million terabytes (one terabyte is 1,000 gigabytes). But quantity doesn't matter if it is bad content, nor does l...

Smart cities have long been touted as the solution to managing the explosive growth in cities, making services and infrastructure more accessible and convenient to all. But for smart cities to work, vast amounts of data are prerequisites. That automatically brings into question citizen personal data and where a city, or enterprise such as Apple, draws the line between data privacy rights and the c...

Do an internet search for “Anthony Veri” and “smart city” and you will get a diverse set of results that span pages upon pages. That’s because Anthony has been part of the smart city evolution since the very beginning, working through network analysis, audits, planning, designing, and training for what we now term smart cities and smart enterprises. In this episode, Anthony provides a simple defin...

As smart city projects pick up steam across the globe and present new opportunities for technologies capable of modernizing cities, they also present new risks that should be considered. 

It is easy to get wrapped up in a great A.I. idea and hard to build it into a reliable business. It is harder yet to do a trustworthy business without A.I. ethics. Shalini Trefzer provides us with ample resources and advice to get this policy area right.  

Just like organic milk, digital ethics will become a global standard to which more countries, businesses, and individuals will subscribe. We are all at the beginning of this journey, and Pernille Tranberg shares what smart organizations are doing to lead the way. 

Digital is quickly evolving and is increasingly shaped by the idea of ethics. If you are not factoring ethics into your digital policies, you are missing out on opportunities and creating risk. I look at three specific areas (cloud, data privacy, AI) where ethics questions are particularly important.

Going international in the digital age is a given, but entry into local markets can be full of perils. Kathrin Bussman discusses the best way to exploit new opportunities while limiting risks by properly planning and entering new markets. From properly strategizing new ventures to finding the right partner, this episode highlights what SMBs need to know.

Globalization and internationalization are two distinct different practices, both of which pose challenges to everyone from large corporations to the small business looking to expand its markets. Bruno Herrmann explains the difference, and how to get your strategy right. 

The coronavirus COVID-19 is causing a lot of fear at the moment, especially as it relates to China. But fear is not a strategy, fears is never a strategy. No company can afford not to be engaged in China. Lawrence Federman tell us how to get to the other side of this humanitarian crisis and make your business thrive.

When it comes to conquering new global markets, do you need localization, globalization, internationalization, or all three? If you are already on the global stage, do you have a digital policy to maximize your ROI while ensuring you avoid faux pas and legal risk? Tune in to get your terminology and marketing ready for the global marketplace.

Privacy in the context of the life sciences is anything but simple. Faced with many different in-country regulatory systems, organizations are also struggling with a growing complexity in regional and above country marketing strategies. How do you keep up to date on all of the new regulations popping up and yet not lose your competitive edge? Hema Lakkaraju outlines the pragmatic approach to regul...

Digital policies are an opportunity for us to do great work, be innovative, achieve organizational goals, and minimize risk. But you can’t get all of that if you are not mindful. Former Buddhist monk, and now coach to executives and agile teams, Amaranatho Robey, talks about teams, getting maximum speed, and doing digital the right way. Which does your organization have: chaos or complexity?  Agil...

Data privacy laws are the new norm, and proposed regulation is sprouting up in the US and around the globe. But there is so much more to data privacy than the required compliance with laws. And certainly, a lot more than the common privacy statement in the footer of your website. So, what does that look like and why think about privacy beyond the minimum required to check the box? I tee up everyth...

Accessibility is on the upswing. The press has had an effect. The message has been delivered with the number of lawsuits and people are aware that there are accessibility issues. So where do you stand? Kevin Rydberg shares his 20 years of experience in accessibility, usability, and design to help understand best practices in developing digital solutions for those with disabilities. Spoiler alert:...

James Baverstock gives us accessibility adoption tips, including how you can save yourself a significant headaches if you consider accessibility from the very beginning of any digital effort. In essence, accessibility is like a blueberry muffin. When you’re baking a blueberry muffin, you can't just stuff all the blueberries in at the end. Accessibility, like blueberries, needs to be there fro...

While it is important to understand the legal risks your business may be facing by not making digital content accessible, it is crucial to focus on the opportunities it may be passing up by not reaching those with a disability. In this podcast, I discuss how to develop and adapt your accessibility policy in order to minimize your online risk and maximize digital opportunity.

Welcome to The Power of Digital Policy, a podcast that teaches organizations and their digital workers how to balance the risks and opportunities that come with operating websites, social media, mobile applications, voice, AI and other channels. This podcast will help you develop guardrails to manage issues like accessibility, cookies, copyrights, social media faux pas, data breaches, and data pri...