The Power of Digital Policy

ROI is an archaic concept in the business world as much as in our personal lives. Instead, we should be thinking value on investment, which comes in many forms. The concept of value can certainly include quantifiable returns, but it is more about the ones that meet our emotional needs. Suppose you think about your personal investment strategy. In that case, you may desire a sound retirement accoun...

On November 1, 2021, China’s data privacy law (Personal Information Protection Law, or PIPL) goes into effect. The law supplements existing privacy rules established by the Data Security Law and Cybersecurity Law. With a focus on personal information protection, the law sets comprehensive rules for companies on how to process personal information of individuals and regulates the lifecycle process...

Any organization that allows human interaction on its digital platforms, including user-generated content, runs the risk of bots and fake accounts hijacking the user experience. humanID is looking to change that and turn the tide of bots and disinformation polluting social networks. In this episode, Namik Muduroglu and Bastian Purrer discuss how organizations can balance user validation and user p...

Translation has come a long way in the last few years, but there’s still a lot of work to do. Automated website translations are horrible, and AI’s ability to understand dialect and cultural nuances is still far from perfect. But there are ways to leverage machine learning as part of the translation process. When coupled with the right human interaction, we not only get lower costs but translation...

IAB Tech Labs, a standards body for the digital advertising industry, is being taken to court by the Irish Council for Civil Liberties (ICCL) in a piece of privacy litigation that’s targeted at the high-speed online ad auction process known as real-time bidding (RTB). But that is only the start of privacy-related worries for any company trying to leverage digital platforms to reach new consumers....

People with disabilities have $645 billion in disposable income. They want to spend money but have trouble leveraging their buying power because brands do not make their sites accessible to them. In fact, only 2% of websites are accessible for people with disabilities. Josh Basil talks about accessibility from a first-person perspective and what accessibility means to a disabled consumer. Josh als...

In 2016 McKinsey estimated that 70% of complex, large-scale transformation projects failed to reach their stated goals. Two years later, it revised this estimate to say that only 16% of digital transformations resulted in successfully improved performance. As organizations increase their use of digital technologies to drive customer engagement, employee productivity, and resilience, are you set up...

Too many digital and marketing teams treat data privacy as a mere compliance issue, looking to their legal colleagues to track and address each new legal development. That is certainly an approach you could take, but it requires a constant revisiting of the privacy policy, rethinking your partnerships and practices around privacy, and making redundant changes. In this episode, privacy expert Donat...

We all know that we need to focus on SEO, whether it supports our website or to support users searching via a voice device such as Alexa. But with the rise of blockchain technology, we now have an alternative, community-driven search engine that can help us in a new era of open information. Decentralized search platforms can not only allow us new inroads to conversing with prospects and consumers,...

Businesses that practice corporate social responsibility (CSR) aim to improve communities, the environment, the economy, and their business bottom line. But what is CSR, why should you care, and how do you go about standing up a CSR program? This practice, which has increased as a result of the pandemic, offers a good deal of opportunity as well as risk. To learn more and determine how CSR address...

By making a few simple changes to your devices and accounts, you can maintain security against organizations' unwanted attempts to access your data. You will protect your privacy from those with whom you don’t consent to share your information. And if you are part of a business, take note and start to treat consumer data privacy with the respect it deserves. Cat Coode talks about individual a...

Over the past several months, Apple has slowly been releasing and updating its iOS. With the latest (iOS 14), there are tons of new additions, including a new privacy feature that will stop advertisers from collecting users' personal data unless they explicitly agree to be tracked and receive the ads. What does this mean for today's advertiser? And how much oxygen will be depleted in the...

Successful brands pay close attention to their marketing and communications, ensuring a laser focus on close, meaningful customer relationships. But what does that look like, and how do you ensure that you understand your customers’ needs, problems, and what solutions they want from you? How do you ensure that your brand continues to thrive as a strong asset? Daniel Diosi talks about the importanc...

If you are comfortable walking the tightrope without a safety net in order to delight your audience and earn their engagement, then you may want to pivot to podcast livestreaming. In this episode, Christoph Trappe discusses the pros and cons of adopting livestreaming, what equipment and planning you need to make the pivot, and how to get the most out of this interactive podcasting approach. Christ...

Does Dupont need Kim Kardashian to succeed in its digital marketing campaign? Before you answer that, have a listen to Kyle Hjelmeseth, CEO of top-tier talent management agency G&B, who provides a deep dive into digital influencer marketing, finding the right fit for your brand, and what types of policies are appropriate in this perils-riden world we live in. Kyle also helps break down the DuP...

Two major innovation-related topics are top of mind for commercial insurers worldwide: data analytics and the use of artificial intelligence (AI). Amir Raskin, Data and Analytics Product Strategist at Sapiens, joins Kristina to discuss how companies can uncover insights using capabilities that were once seen to be like science fiction and drive customer service, top-notch experiences, and profits.

Unless you are a business of one, you are likely challenged with getting multiple content creators to write in a consistent tone and coming across as intended. And let’s face it, communicating effectively and not making silly mistakes that detract from your message or brand is hard at an enterprise scale. That’s where AI-enabled writing tools such as Grammarly come in. It’s like having an editor p...

Stories have a greater ability to cut through the noise, reach consumers, and build an emotional connection with users. That's why brands use stories to build engagement, loyalty, and sales. But a brand's storytelling is more than just words and a logo. It is about evoking an emotional response that will drive people to buy from you – not a nameless, faceless company. Storytelling can ap...

Small businesses face a stark reality that they need the same type of infrastructure that large businesses need, just at a smaller scale. From security, privacy, and marketing to accounting and finance, small businesses have never been as challenged as they are in this pandemic-laden time. But amongst the obstacles, there are many great opportunities to be harnessed, and thus marketplace gains to...

What do you think of when I say soccer and digital marketing? Is it Nike or Adidas that come immediately to mind? What if I told you that a professional soccer player, who isn’t Ronaldo nor Messi, is taking the world on with same enthusiasm and ingredients as the big brands, but with more heart and focus on the long game, to successfully recruit a legion of followers? In this episode, Quincy Amari...

In a world full of artificial intelligence, machine learning, conversational chatbots, and the latest cool digital capability, it is easy to feel like email marketing is dead. After all, this channel has been around for so long, what can it possible have to contribute to the customer experience? Andrew Kordek joins me to discuss email marketing, it’s increased relevance in consumer communication,...

Governance, risk management, and compliance are unavoidable words in today’s marketing world. But if you flip that on its head, what you end up with is opportunity to engage and thrive in the fast pace digital world, impacted by COVID, data privacy, and evolving regulations. In this episode, Gina Hortatsos, CMO of LogicGate talks about her approach to successfully engaging users, keeping the busin...

With the persistence of the pandemic, users are spending the majority of their time at home and avoiding physical interaction. How do leading enterprises reach customers in this new paradigm? According to Evan Kohn, Chief Business Officer (CBO) at Pypestream, it is about hyper-personalization by adopting AI and automation into the customer journey.

Employees are inundated with emails, phone calls, shoulder taps, and tickets. Customer service is answering a basic customer question and having trouble scaling in order to truly personalize service for your products. Why not empower your team with instant access to centralized knowledge, so that people can be freed up to focus on strategic goals and tasks that require higher-level thinking? Justi...

Personalization impacts nearly every industry, with IoT providing new opportunities and a competitive edge. Wearables, healthcare, pharma, nutrition, CPGs, and other verticals are being impacted by an increasing personalization trend, and that means growth (or decline, for those not focusing on personalization) of consumer focused companies. Jonathan Melnick talks about the impact of IoT on indust...