POWERMarketingMinute

The POWER Marketing Minute

Business EN ↓ 6 episodes

Get straight to the strategies and trends that drive results. Welcome to The POWER Marketing Minute, a high-impact, no-fluff podcast designed for marketers, business owners, and growth-minded professionals who want to win in the digital space. Hosted by Colton Hower, founder of POWER Marketing Company and strategic advisor to over 175 active clients, each episode delivers real-world insights pulled directly from the front lines of modern marketing. Whether it’s breaking down a winning campaign, unpacking trends before they hit mainstream, or sharing sharp, unfiltered takes on what’s working ri...

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POWERMarketingMinute

Episodes

Colton Hower: What a People-First Agency Model Actually Looks Like at Scale 22.06.2026 39:10

Most agencies tell you to niche down, lock clients into long-term retainers, and productize your offer. Colton Hower, Founder & CEO of Power Marketing Company, did the opposite and built a 190-client agency with a 91% retention rate in five years. In this episode, Colton breaks down the three Power Pillars that drive every client interaction, why 30-day contracts actually create stronger reten...

Episode 5 - Claude Coding.mp4 04.05.2026 6:41

Episode 5 - Claude Coding.mp4

Episode 4 - Throw Away CPL for CPQL 27.04.2026 5:58

Episode 4 - Throw Away CPL for CPQL

Episode 3 - AI Impact On Search Campaigns 20.04.2026 5:37

Episode 3 - AI Impact On Search Campaigns

Episode 2 - B2B Is Gone! 13.04.2026 4:40

Marketing Minute - B2B Is Gone! - Episode 2

Episode 1 - Intro 08.04.2026 1:33

Marketing Minute - Intro Episode 1