The Poodle to Pitbull Pet Business Podcast

Join Dom and Alex in the pub as they enjoy 'one for the road' before the first leg of the Tour de Rescue begins on Monday! Dom must be nervous if he needs a pre-Tour pint! In this special episode of the podcast Dom and Alex discuss the final preparations for the 'TDR' and what they hope the event will achieve. To find out how you can support your local rescue, AND get a FREE copy of Dom's bestsell...

Are you a busy pet business fool, and how do you find out if you are? Well, busy business have no time to do anything meaningful to grow their business because they are constantly checking in with their Facebook groups, liking posts by other pet professionals and talking in great detail about how they are more 'geeky' than their peers. The worst one is arguing with people in Facebook groups who ha...

At what point does good planning turn into the avoidance of action and become sidelined at the procrastination station? The answer might surprise you, or NOT if you are someone who struggles to get anything done… In this weeks episode we have the action takers antidote so you can get more sh!t done in your pet business. Got to www.growyourpetbusinessfast.com/free-copy for a free copy of Walk Yours...

Today's special edition of the podcast comes to you from the clubhouse pub in Buxton! It was recorded last Saturday after our the Pet Business Inner Circle Summer shooting Shindig in sheepland, which was a rip roaring success. You'll get to hear from some of my awesome PBIC members, including a few who are speaking at the upcoming Tour de Rescue event. This is an insight into how ambitious pet pro...

If you have ever owned a rescue dog and are passionate about helping rescue dogs then you MUST check out this weeks episode, because we are switching gears as Dom gives you the full lowdown on the upcoming 'Tour de Rescue' event. Find out how you can get involved and make a difference to your local rescue. Check out the FB page at  https://www.facebook.com/tourderescue/

Do you go to your mam (or dad) for advice when life throws a curveball, or do you generally like bouncing ideas off your mama and papa? For what it's worth I do that, although I'm careful not to listen too much 'business' advice from anyone who hasn't run a business before. In this weeks episode you will discover how a concerned mams kick ass advice for her drunken teenager can help you have a mor...

Are you a pet professional who is too self-conscious to use video, not interesting enough to get yourself in the paper, and does the thought of writing a book fill you with fear? Well, this podcast holds the answers to your self-promotion problems, because it's a special sneak peak behind the scenes at the presentations done by Rachel Spencer, Alex Wardle and Vicky Fraser at the last IMPACT event....

In today's 'Bonus' Episode Dom is sharing the PT Barnum promotional trick you can use to boost your pet business and leapfrog the competition. There's also a 'behind the scenes' peak at this years marketer of the year presentations from IMPACT 2019. Early bird tickets for IMPACT 2020 are only available until Wednesday 31st July. Go to www.growyourpetbusiness.com/impact2020

If you've ever felt stuck in the mud with your pet business, or that your marketing plan just isn't working, then this weeks episode will clear the fog, and help you get clarity about what you need to do to turn things around. We're also sharing success secrets from the recent Cricket World cup which Alex and I are applying to our own businesses, and you can too! Don't forget to grab an IMPACT 202...

Have you heard of the Sunk Cost Falllacy? The sunk cost fallacy is where the decisions you make are tainted by the emotional investments you accumulate, and so the more you invest in something the harder it becomes to abandon it. Farmville and candycrush are a good example of this. The more time you invest in a game like that, the more you are unwilling to stop and 'lose' any progress you have mad...

This week Dom was having a nightmare of a week. He had van troubles, chicken problems  and was unable to get Toby's birthday present to work #epicDadfail I was getting so frustrated that I don't have the technical knowledge to fix , well anything really. Then I remembered that is how your clients feel too. They don't want to learn how to fix. groom, walk their dog they want someone else to do it....

Do you have confirmation bias? Don't worry, there will be no rash, spots or blotchy skin side effects. However, if you are a pet business owner then your beliefs about what constitutes effective marketing can be heavily influenced by your confirmation bias. When you suffer from confirmation bias you become so fixated on the way your are doing something (which is usually the way you have been doing...

How do you cope when you are working flat out in your business and life throws a curevball event at you like moving house? Well, this is what happened to Alex the Video guy last month when he was forced to upsticks and move house slap bang in the middle of his busiest time of the year...How did he get through it AND keep his marketing 'streak' going? Find out in this weeks episode which is a pet b...

This week I'm revealing exactly what's going down at IMPACT 2020 (the pet business success summit) The 'keynote speaker', inventor and Sound Proof Puppy App, Amy Smith is flying from Sydney to Sunderland (10469 miles!) to share the amazing business story of how she niched down to just training puppies and now runs five classes a week AND has a constant waiting list. I'm also sharing what else is h...

Doms going deep on todays podcast (oo er misses) as he asks, does your pet business have a soul and an identity? By that I mean when someone thinks about your business do they think about the walking and the training, OR do they have a strong emotional connection with you because their values are aligned with yours? Is this even important? Well, yes IF you want to charge top dollar prices. You can...

How can you tell if your marketing is working? Well, there are some tell tale signs which tell you that your prospects are really 'into you'. See, when you come onto the radar of dog owners in your town, they tend to do a bit of digging and researching to find out more about you. But, despite what your social media 'gooroo' tells you, liking your FB page or following you on Instagram aren't a good...

How do you measure success in your pet business? Well, a good barometer to go by is how receptive your tribe is to what you offer them. If you find selling difficult then you probably don't have a great connection with your 'tribe'. This is where Facebook loving Social media 'gooroo's get it 200% WRONG. They measure success by how many likes, shares and FB group members they have, whereas the top...

Do your prospects and clients think you are memorable? Do they tell stories about your business to other dog owners? Do they feel a connection when they read your marketing materials? Sadly, if you are only marketing on Facebook, then the chances are you AREN'T memorable at all. See your brain is programmed to forget things it deems unimportant, like Facebook posts (How many can you remember that...

Do you struggle to create content to promote your pet business? What if I told you you could take a sentence and turn it into a story, then turn it into an email, and then turn it into a blog, then turn it into a book, and then a seminar! Find out how in this weeks episode of the show. Then go to Amazon, grab a copy of Walk Yourself Wealthy and you'll see exactly how I do it! *BONUS chapter of my...

How effective and useful is Facebook when marketing your pet business? Well, that depends. Do targetted paid adverts that send people to an email list and you'll probably do well. However, do waste of time free 'engagement' type stuff on there and you likely have little success, not only that but if you use FB excessively then you'll probably end feeling inadequate, angry and depressed. Find out h...

We have a new chicken at Town Farm. She's a red called Ruby, and she's a refugee from up the road. Ruby has to go through the painful process of integrating with our existing brood which is natures way of sorting the weak from the strong. A similar thing happens when you start your pet business, but you get to decide where you sit in the pet business pecking order. Find out how you can leap to the...

Carrying on from last weeks episode, Alex and I are talking about why you need to plan for profit AND have processes in place to get maximum productivity from your pet business. Dom shares his own personal 'action plan' that enables him to get so many books written, seminars delivered and help more distressed pet business owners who are struggling with their marketing. So if you want to help more...

This week the P2P podcast delivers it's 50th episode - BOOOM! And to celebrate Alex 'the video guy' Wardle and I are sharing some of the 'BIG PICTURE' thinking that we do in our business. That's because when it comes to marketing and promoting a business fortune favours the bold! If you want to change the world with your dog skills then check out todays milestone edition. Then be a dear and share...

This is a special edition of the show which was filmed and recorded LIVE in the Castle Suite of the Grand Hotel, Sunderland at the end of IMPACT 2019. Tune in to get the lowdown on exactly what went down at the Pet Business Success Summit. You'll hear a LIVE Q and A with me, Alex 'the video guy' Wardle as well as the rest of the speakers, and the attendees. To grab your ticket for next years event...

In this weeks episode, Alex the video is sporting a brand new tattoo but why did he choose to put flowers on his forearm, and why did Alex never even ask the tattooist what his prices were? More importantly, how can you implement a high prices in your pet business? Find out in this weeks episode...www.growyourpetbusinessfast.com/33ideas