Ponchitta Lanoue
The Ponch Line Podcast
The Ponch Line Podcast is a weekly podcast where I, Ponchitta, "Sashawoo" Lanoue, a serial entrepreneur, share my entrepreneurial journey. After running several businesses for almost a decade now the purpose of this podcast is to share stories about the not-so-great side of running a business. I share stories with other entrepreneurs with a little bit of humor and witty punchlines.
Author
Ponchitta Lanoue
Category
Podcast website
Latest episode
Feb 14, 2026
Where to listen?
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Episodes
Ep. 20: Welcome 2026: We are Choosing Ourselves This Year 14.02.2026 27:33
Send a text EP. 20: Welcome 2026: We are Choosing Ourselves This Year In this episode, Ponch sets the tone for the year with real talk about growth, alignment, boundaries, and choosing yourself without guilt. If 2025 stretched you, tested you, or changed you, this conversation will reset your mindset and step into a new year with clarity, confidence, and peace. This isn't about becoming a ne...
Ep. 19: The Texas Ballot Box: Your Essential Voting Guide 29.10.2025 54:09
Send a text The Texas Ballot Box: Your Essential Voting Guide Episode 19 This episode Ponchitta Sashawoo shares what is on the ballot for Texas Special Election 2025. She shares who she is endorses for the 18th District in Houston, Texas. She breaks down the 17 Amendments that are on the ballot and what you should know about each one. 💥 Texas Constitutional Amendments: The 17 Propositions You...
Ep. 18: Resilience as a Superpower: My Story of Loss and Redemption 31.08.2025 40:29
Send a text The Ponch Line Podcast Episode 18: Resilience as a Superpower: My Story of Loss and Redemption This Episode is about Ponchitta Sashawoo's story of resilience. She shares how she literally lost everything and fought to get back on her feet. She focuses on the rise and fall of her life and how she went from a happy and loving home to getting married and falling dead on her face. ...
Ep. 17: Cowboy Carter & The Beyhive Bag: How to Market to a Specific Tribe Like a Pro 30.06.2025 22:55
Send a text Episode 17: How to Market to a Specific Tribe Like a Pro In this episode, Ponchitta Sashawoo describes the steps that entrepreneurs should take to market to loyal fans and communities like the Beyhive. She uses Beyonce's Cowboy Carter tour as an example of great marketing and ideas that entrepreneurs can use as opportunities to reach these markets. PONCH Cosmetics is the Sponsor...
EP. 16: BEAUTY IN BLACK: THE BHM EDITION 06.02.2025 31:28
Send a text The Ponch Line Podcast EPISODE 16: Beauty in Black: The BHM Edition This episode is about how we can support Black businesses during the month of February for Black History Month. We discuss why we need to support Black businesses and why its critical to reduce the wealth gap in Black communities. Support our campaign, Beauty in Black on Instagram and use code BIB2025! Subscribe and le...
Ep. 15: New Year, New President 25.01.2025 22:55
Send a text Episode 15: New Year New President This Episode is about all of the new changes that Donald J Trump just initiated for the new year and how it will inevitably affect minorities and small businesses. Subscribe and leave us a comment. PONCH Cosmetics is the Sponsor for this episode! PONCH Cosmetics Lip Collection Promo PONCH Cosmetics is a proud supporter! PONCH Cosmetics is a plant-base...
Ep. 14: Democrat or Republican? What's the Best Choice for Small Business Owners in 2024? 27.10.2024 31:28
Send a text The PONCH LINE PODCAST Ep. 14: Democrat or Republican? Whats the Best Choice for Small Business Owners in 2024? ROCK THE VOTE! In this episode, Ponchitta Sashawoo dives into the differences between Democratic Presidential candidate, Madame Vice-President, Kamala Harris' opportunity plan for entrepreneurs versus former President and Republican candidate, Donald J. Trump's conc...
Intro to Networking 22.09.2024 5:12
Send a text This clip is an introduction to Episode 13-Pro-Level Networking Strategies! subscribe and listen now! Support the show Follow @plpod on Facebook, Instagram and Twitter!
Ep. 13: PRO-LEVEL NETWORKING STRATEGIES 22.09.2024 30:31
Send a text THE PONCHLINE PODCAST EPISODE 13: PRO-LEVEL NETWORKING STRATEGIES THIS EPISODES EXPLAINS THE BEST NETWORKING STRATEGIES TO IMPROVE YOUR CAREER. Send us a text If you are looking for ways to NETWORK for your business, then this is the episode for you. In this episode, Ponchitta Sashawoo continues the conversation about how to find ways to BUILD YOUR NETWORK. Follow on social @plpod &am...
Ep. 12 How to Raise Capital Part 2 10.04.2024 49:48
Send a text If you are looking for ways to raise capital for your business, then this is the episode for you. In this episode, Ponchitta Sashawoo continues the conversation about how to find ways tto raise money with grants, loans and venture capital. Follow on social @plpod & @ponchittasashawoo For advertising on the podcast: advertising@ponchcosmetics.com Leave Ponchitta Sashawoo a voice m...
Ep. 11 How to Raise Capital in 2024 05.04.2024 53:57
Send a text Have you been having a cash flow problem? Do you keep finding yourself struggle to meet your day-to-day expenses in your business? Do you feel like an injection of cash could help your business grow? If you answered yes to any of these questions, then you should listen to this episode about How to Raise Capital in 2024 ! Ponchtta Sashawoo shares how she went from a $31,000 capital r...
Ep. 10 Four Skills That Every Entrepreneur Should Learn 02.04.2024 39:35
Send a text Have you ever wondered what it takes to be an entrepreneur? Well this is the perfect episode to learn. In this episode Ponchitta Sashawoo shares four essential skills that every entrepreneur should learn. It's probably not what you think! Ponchitta Sashawoo breaks it down for you! Follow the Youtube channel: https://www.youtube.com/ponchtv Send Ponch a voice message letting her...
Ep. 9: 4 Essential Plans That Every Entrepreneur Needs to Create 07.06.2023 31:50
Send a text The Ponch Line Podcast Episode 9 4 Plans That Every Entrepreneur Needs to Create In this episode, Ponchitta Sashawoo breaks down the 4 Essential Plans that every entrepreneur needs to create. Every entrepreneur needs to start with a Product Plan, Sales Plan, Marketing Plan, and a Financial Plan. Once you have created a game plan including these components then you are well on your wa...
I'm Coming Back Soon! 10.10.2022 1:05
Send a text Hey guys! Just letting you know that The Ponch Line Podcast is coming back soon! Don't go anywhere! We have a few hot topics and interviews coming soon! Just keeping you updated on what's been going on. Stay tuned and keep following us on social media! Support the show Follow @plpod on Facebook, Instagram and Twitter!
Ep. 8: Meet the newest luxury eyewear entrepreneurs for the culture 21.12.2021 48:42
Send a text The Ponch Line Podcast Episode 8 December 20, 2021 In this Episode, Ponchitta Sashawoo interviews Tracy Green and Nancey Flowers-Harris, founders of Vontelle Eyewear who share their amazing story about how they met in college at their beloved HBCU and became best friends. Then they got started in the eyewear industry together because they experienced the same problem. You will hear h...
Ep. 7: Interview with Co-parenting Expert Alysha Price 22.11.2021 47:44
Send a text The Ponch Line Podcast 11/22/2021 Episode 7: Alysha Price of The Price Dynamic Interview In this episode, Ponchitta Sashawoo interviews, Alysha Price, founder of The Price Dynamic, a family mediation organization, to discuss how she built a business around co-parenting relationships. In this episode, Alysha Price shares: * What inspired her business * Why she wrote a book about it *How...
Ep. 6: Esquire to Entrepreneur Interview w/ Channing Smith 15.11.2021 48:13
Send a text The Ponch Line Podcast Episode 6: Esquire to Entrepreneur Interview w/ Channing Smith 11/15/2021 In this episode, Ponchitta Sashawoo interviews High-Powered Attorney, Channing Smith, founder of 51st Place who shares her very difficult journey of juggling her demanding legal career while also building a self-care brand, being a wife and a mother! Channing shares how failing the Californ...
Ep. 5: Pre-Launch Strategies That Work 13.10.2021 29:53
Send a text The Ponch Line Podcast 10/13/2021 Episode 5: Pre-Launch Strategies That Work In this episode, Ponchitta Sashawoo shares strategies that help to have an amazing launch for your product or service. She touches on: -Branding -Licensing/Permits -Websites/Location -Registering your business -Federal/State id's -Business Bank Accounts Then she goes on to discuss: PR marketing and promot...
Ep. 4: 5 Things You Need to Create a Successful Startup 02.10.2021 22:49
Send a text The Ponch Line Podcast Episode 4: 5 Things You Need to Create a Successful Startup 10/1/ 2021 In this episode, Ponchitta Sashawoo breaks down the 5 things that you need to create a successful startup. It's not what you think. It's a little bit different from Episode 2 where she tells you how to start a business. Follow on Instagram and Twitter @plpod. Send your questions...
Ep. 3: Don't Make These Mistakes in Your Business 20.09.2021 23:07
Send a text The Ponch Line Podcast September 20, 2021 Episode 3: Don't Make These Mistakes in Your Business In this episode, Ponchitta Sashawoo discusses how she made three deadly mistakes in her business in the very beginning. She also discusses how her initial investment of $20,000 went bust really quick because of the mistakes that she made. She offers some guidance on how not to make the...
Ep. 2: How to Successfully Start a Business 12.09.2021 18:41
Send a text September 13, 2021 The Ponch Line Podcast Episode 1: How to Successfully Start a Business In this episode, Ponchitta Sashawoo explains three ways to successfully start a business. She explains how these three ways will allow you to test your idea with minimum risks and vet the idea with potential customers. The three ideas: 1) Research the product and industry. 2) Test the market with...
New Segment: The Punchline: POB-Passion or Bust 06.09.2021 10:43
Send a text 09/6/2021 Segment: The Punchline POB-Passion or Bust This is a new segment entitled The Punchline where Ponchitta Sashawoo drops a gem about a specific topic related to something discussed in the prior week's episode. The topic is about passion. Ponchitta shares how passion can help you find your purpose and allow you to become more fulfilled and satisfied. You may listen on Goog...
Ep. 1 Pt 1: Introducing Ponchitta Sasha Who? 05.09.2021 40:15
Send a text 09/05/2021 The Ponch Line Podcast Episode 1 Part 1: Introducing Ponchitta Sasha Who? In this episode, I introduce myself and share my story. I will tell you the main topics that I plan to discuss in future episodes, why I became an entrepreneur, and a few details about myself. You will learn: *How I got the name Ponchitta and Ponchitta SashaWoo *Why I am sensitive about my name *All of...
Ep. 1 Pt 2: When Fundraising Goes Bad 05.09.2021 34:40
Send a text 09/06/2021 The Ponch Line Podcast Episode 1 Part 2: The Conspiracy Theory On this episode, Ponchitta Sashawoo talks about how event marketing helped grow Ponch Cosmetics and also helped to create a crazy rumor in a small town. Ponchitta Sashawoo tries to set the record straight about her fundraising event and show how event marketing is a great marketing tool. Listen to this episode o...
(Trailer) The Ponch Line Podcast 01.08.2021 1:46
Send a text Welcome to the official Trailer of The Ponch Line Podcast. This is a quick preview of what you should expect this Season on The Ponch Line. I, Ponchitta SashaWoo, share my moniker with you and relate it to Puff Daddy. I also share my brands and the basis for this podcast. This trailer gives the official launch date and three reasons why you will want to subscribe. Follow this pod...
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