The Podcasting Divide

Hook: Fewer women are launching podcasts — but it’s not about commitment. In this episode we dig into the Creators 2025 study to explain why podcasting’s real problem is who can enter and who gets pushed out, and what that means for big media, indie creators, and the future of the medium. Main topics covered: - Key stats: 15% of men vs 8% of women create shows; women who start stick around (69% vs...

What happens when the analytics you rely on disappears overnight — and why that matters as awards and investors reshape who wins in podcasting. In this episode we unpack the Chartable shutdown, the NYC Podcast (Libby) Awards' push to value craft over downloads, and new data on where investment and profit are concentrated. You’ll come away with a clearer picture of how infrastructure, recognition,...

The Golden Globes just nominated podcasts for the first time—and half the nods went to big media. We break down what this institutionalization means for the divide between studio-backed shows and independent creators, and where the real opportunities still lie.

Platforms can hand out megaphones and dashboards — but can they keep the people using them? In this episode we unpack three stories that together show how platform recognition, data tools, and creator attrition are reshaping the podcasting landscape — for better and worse.

Who controls podcast attention and who controls the data that shapes it? This episode unpacks the year-end scorecards from Spotify and YouTube and asks how their incentives are reshaping creative choices, measurement, and the future of podcasting. We also explore Sounds Profitable's call to shift the conversation from "podfade" to "creator fade".