The Podcasters Podcast

Thom and Kane give the lowdown on what they expect and predict from podcasting in 2023, including the type of growth, what opportunities there will be and what you need to focus on to find success with podcasting this year. KEY TAKEAWAYS Listeners are going to grow in every country but particularly in ‘non-western’ countries such as India and Pakistan. Better quality equipment and less reliance on...

Why should you have a podcast going into 2023? Kane and Ash discuss the multiple reasons why creating a podcast this year could not only grow your business but also build your following, create multiple streams of income and much more! They also discuss why 2023 has more in store for podcasting and podcasters than ever before. KEY TAKEAWAYS Podcasting is the only media that has a long tail; it’s a...

When you first begin podcasting, how should your first ten episodes look? Kane and Ash answer this question as well as outline the importance of how you launch them in this episode. KEY TAKEAWAYS Create 10 episodes initially. Upload 6 on day one, and then you have 4 in the bank for content emergencies. The 6 episodes you upload on day 1 should be your foundational episodes, they outline the overar...

Why are listeners better than viewers? Kane and Ash explore the differences between podcast listeners and viewers on platforms such as TikTok and YouTube and what makes your podcast listeners the more engaged audience. KEY TAKEAWAYS Because podcasts are longer, you get more time to build trust and relationships with your listeners. Content online has got shorter and smaller and it gives creators a...

The launch process of your podcast is essential to its success. Listen in with Ash and Kane to find out exactly why and what you should be doing to launch a number 1 podcast in the ‘pre-launch’ stage. To find out about the first stage, the pre-pre-launch, listen to the previous episode of The Podcasters Podcast (45). KEY TAKEAWAYS This is the most important part of the launch process. The pre-laun...

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. The launch process of your podcast is essential to its success. Listen in with Ash and Kane to find out exactly why and what you should be doing to launch a number 1 podcast in the ‘pre-pre-launch’ stage. To find out about the second stage, the pre-launch, listen in to the next e...

How can you make sure that as a podcast creator, you never run out of ideas? In this episode, Kane and Ash give you the tips and knowledge you need to ensure you have ideas for your content forever! KEY TAKEAWAYS Your ideal listeners are your content. Whenever you are speaking to anyone within your niche, pay attention and write down any question or idea they have. As an expert, it can be easy to...

Kane and Ash talk about how many listeners you need for your podcast to make money as well as how to utilise a smaller audience. They also bust the myths around listenership and why you need a lot less of an audience than you may think to monetise your podcast. KEY TAKEAWAYS Most industry professionals overestimate the number of listeners you need to make money. But the truth is there are many way...

How can you use your podcast to help people and leverage your business? Ash and Kane discuss why these are some of the biggest benefits of having a podcast and also talk about the longevity of the content you create and why this matters. KEY TAKEAWAYS People will always go back and listen to your old content/episodes. The content you create as a podcast continues to have use weeks, months, even ye...

Thom and Ash talk all about promoting your podcast in this episode, including the best places for promotion and what you may be doing wrong. KEY TAKEAWAYS It’s tempting to just post a link to your podcast on your social media, but this isn’t going to grow your podcast quickly Make sure your show is worth listening to, and that it either has great content or is entertaining. There’s no point in pro...

Listen in to this episode with Ash and Kane to learn the secret marketing strategy that nobody seems to be using right now! Harness its utility and your podcast could be peaking in the charts within a matter of days! KEY TAKEAWAYS It’s simply, old-school marketing. Talking and networking with people face to face. This strategy works best for professional podcasters but isn’t exclusive to them. Whe...

In this episode, Ashley and Kane talk about the importance of high-quality production in podcasting. They explore why it’s worth spending the time thinking about how to improve the quality of your production in all ways; from the equipment you use to how you record and conduct interviews.  KEY TAKEAWAYS Production is the ‘base’ your podcast is built upon. Your content can be great but if it sounds...

How should you title your podcast episodes? Kane and Ash cover one of the most important podcast questions in this episode and talk about how to title your episode titles to get your podcast the best results. KEY TAKEAWAYS Podcasting discoverability isn’t great, it’s difficult to get your show out there and for people to find you. Your episode title is one of the main ways you can be discovered. Y...

How can you figure out who your niche is for your podcast and why is it important? Join Ash and Kane in this episode where they answer both these questions and talk all about niches in podcasting. KEY TAKEAWAYS Try and have a specific audience in mind before you create your content. If you have already started, you can start to niche down over time, by looking at your analytics and consumption dat...

Join Ash and Kane in this episode to talk about podcast length, including whether the perfect length exists, why respecting your audience's time is essential and how you can determine what length to make your episodes. KEY TAKEAWAYS There’s no set length for a podcast, it varies depending on the type of content you are creating and your audience. Solo educational/informative content shouldn’t exce...

Join both Ash and Kane in this episode as they have a conversation about how to name your podcast successfully! For most people, following these tips will help you be found organically as quickly and easily as possible. KEY TAKEAWAYS 2-4 words makes the perfect title length Think about what people will be searching for, you want the title to simple state what the podcast is about. Don’t name it af...

In this episode, Ash and Thom talk about dynamic ads, what they are and why you should be using them for your podcast advertising. KEY TAKEAWAYS Dynamic ads are the modern way of podcast advertising. They are added at the host level rather than at the episode level, allowing more control over your advertising. There are many benefits to dynamic ads, including the flexibility it gives you as a podc...

Ash and Thom are in this episode to talk about sponsorship including how it’s possible to get sponsorship before you even begin as well as where to find sponsors for your show. KEY TAKEAWAYS You don’t need to wait until you have large amounts of downloads to get a sponsor. You just need to show determination, passion and give examples of the success you have created previously. Having a strong nic...

In this episode, Ash speaks to Rob, one of Progressive Media’s in-house editors and TikTok experts. Rob talks all about the ways you can leverage your podcast content for TikTok and why if you aren’t, you’re missing out on a huge audience. KEY TAKEAWAYS TikTok has completely changed the way video works, just 5 years ago most video content was long form but now some of the most popular content out...

When was the last time that you looked at where your audience was in the world? For most podcasters, the majority of our listeners will be based where we are from. But how do you grow your audience internationally? Listen in to this short episode with Kane where he tells you exactly how! KEY TAKEAWAYS Growth internationally starts with your guests. If you want clients internationally you need to l...

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. In this episode, Kane is joined by Gee from Patreon to talk about why premium content is the primary way to monetise your podcast show! Gee gives great insight into why premium content is best for creators, specifically podcasters, why every creator needs this to monetise and tip...

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Kane talks all about sponsorship and affiliates in this episode. Some of the most common questions Progressive Media get asked are around how to monetise your podcast, so Kane talks through these options and demonstrates how you can make them work for your podcasting journey.   K...

What is one of the bugbears of podcasters and podcast agencies? Cold emails from guest booking services! Listen into Kane about why these aren’t always what they seem and can actually be a really useful tool for you to use. KEY TAKEAWAYS If you’re trying to get high calibre and interesting individuals then the chances are that they are time poor. Which means they probably need to pay someone to so...

Kane talks all about value in this quick episode. Listen in to hear how and why it matters to always think about value when deciding whether to book a guest or be a guest yourself.     KEY TAKEAWAYS Are you offering value as a guest when you go on other podcasts and are the guests you interview adding value to your audience? It’s the content and value to your audience that is the most important th...

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Co-founder of podcasting advertising space Podmatch Alex Sanfilipo, talks about the best way to pitch yourself as a guest for other Podcast shows. He talks about the importance of offering value, credibility and even an easy-out when approaching hosts.  KEY TAKEAWAYS Alex always...