The Podcasters Lab

Managing Editor of Podcast Review (PodcastReview.org) Alice Florence Orr joins me to demystify how shows get discovered and judged. You’ll learn the fastest way to check “medium fit,” why your intro music may be costing you listeners, how to craft a cold open that hooks, where reviewers actually hang out, and the smartest places to focus your limited promo energy. Perfect for podcasters, founders,...

Business sounding board Phil Fraser built and sold a hyper-niche comparison site, then created the Leeds Business Podcast to spotlight real problems local founders face. In this conversation we unpack why “three levels down” is the only real niche, how to audition sponsors on-air before you pitch them, smarter guest outreach that starts with a pain point, and replacing vanity downloads with practi...

Ashley Morris joins Kevin and Lev in this episode of The Podcasters Lab to unpack what most podcasters get wrong about audience value, sponsorships, and monetisation. Together, they explore why downloads aren’t the real metric, how brand partnerships actually work, and what it takes to future-proof a show — not with hype, but with systems and trust. Whether you’ve landed your first sponsor or you'...

Lucy Patterson co-hosts Beginner’s Guide to Design Thinking , a Digital Women award-winning podcast that’s become a lead-generator without ever feeling like a sales funnel. Now, she’s branching into her own solo show on life design and the longevity market. In this episode, Kevin helps Lucy unpack her doubts about running two podcasts, reframes the “problem” she thought she had, and shows how her...

In this episode of The Podcasters Lab , Kevin is joined by global partnerships expert Stephanie Thompson for a deep dive into podcast monetisation that actually feels good . Together they unpack what happens when you drop the outdated ad model, stop chasing promo codes, and start thinking like a brand partner. From emotional bank accounts to the true value of email lists, this episode is packed wi...

What happens when a podcast built from deep personal insight starts to double as a business development engine, without ever feeling like one? In this episode of The Podcasters Lab , Kevin Redmond sits down with Andrew Tallents, host of Confessions of a Successful Leader , to unpack how a values-led show can still generate real commercial return. Andrew has recorded almost 100 episodes with CEOs a...

Alex Didio didn’t wait for job listings. She created her own role working on Diary of a CEO and went on to lead commercial partnerships for one of the world’s biggest podcasts. In this episode, she shares what small podcasters get wrong about monetisation, and what to do instead. We talk through: How to reach out to sponsors (before you think you’re ready) What makes a guest pitch stand out How to...

In this episode of The Podcasters Lab , Jennifer Fink joins Kevin to reflect on seven years and 400 episodes of her show Fading Memories , a podcast supporting caregivers of loved ones with dementia. Jennifer opens up about the emotional weight of caregiving, the uphill battle of discoverability, and the frustrating absence of a proper category for aging-focused content. But this conversation isn’...

If someone downloads your podcast but doesn’t listen — did it even happen? In this solo episode, Kevin breaks down why the first metric that really matters — and how your episode structure can make or break it. This isn’t about arbitrary formats or overplanning. It’s about intention: → What do you want your listener to think, feel, or do? → And are you structuring your episode to guide them there?...

Pedro has published 68 episodes of Rides to Success — a podcast at the intersection of cycling, business, and purpose. But like many solo hosts, he's buried under the workload, chasing perfection, and unsure if it’s moving the needle. This episode is part podcast therapy, part strategy session. It’s for any podcaster who’s deep into the journey… but realises something needs to change. Expect clari...

So many podcasters burn out — not because they’re bad at it, but because their systems can’t keep up. In this episode, Kevin and Lev walk through how to audit your podcast like a business: → Where time is leaking → What to automate → What to ditch → And how to know when you’re doing “busy work” instead of the work that matters The result is a leaner, lighter process that’s easier to sustain — and...

This isn’t a beginner podcaster story. It’s for those who already have traction — but want alignment . Zanna brings 56 episodes of momentum into The Podcasters Lab to refine the mechanics behind her trusted podcast on customer experience (CX). We focus on structure, clarity, and conversion — without losing heart. 00:00 – Intro to Customer Experience Transformation → Zanna explains why CX isn’t jus...