THE PODCAST with Annelise Worn

In this episode of the podcast I interviewed Fi Mims. Fi is a well known Melbourne based branding photographer. Her work is well respected across a range of industries, including a great deal of experience working with events. Fi's expertise is personal branding. Her work is focussed on creating images that sends a message to your client about who you are and the problems you solve. Enjoy this epi...

Yemi and I speak openly and honestly about the #blacklivesmatter movement, and what we as business owners - particularly those of us with white skin - can do to leverage our privilege to make real impact. We talk about the need to have these conversations. To get comfortable with being uncomfortable. Comfortable with messing up and admitting when we get things wrong. I invite you to come on over t...

The truth about scaling your business is that it's uncomfortable. And you have to get comfortable with being uncomfortable. The quicker that happens, the better it will be. With growth, often comes growing pains. This is what we dig into today, so join me and and let's dig in. Here's the link -  https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003 Brought to...

Testing, reading analytics and optimising is the reason people hire marketing agencies. Knowing what to change based on data is critical to getting better results every single time. In today's episode we dig into HOW to test and WHAT to optimise based on the actual DATA. It's nitty gritty - and much easier to learn in our free 5 day workshop starting 8th June inside our Social Marketing Method Fac...

In this current climate, it can be confusing and overwhelming knowing what to do in your business. Especially in the early days, and especially if you're facing big changes in the way you run your business, or adapting to the industry changes that have rocked your business. It can be difficult to know where to focus your time. Our time is precious and finite and only more so with many of us workin...

This week on the podcast I'm chatting to Alanah Purtell, co-founder of Idiello. Lana is an Aussie living in the USA, she's a powerhouse marketer, superstar business woman and mother to a young son. After spending the better part of a decade running large-scale marketing campaigns for businesses and government alike (and seeing the creative ideas she poured her heart and soul into creating fall by...

I've been in conversations with a few women over the last few weeks that tell me they want to build their business, but have time and money restrictions. I get it - we all do. Especially when you start a business. Hey - it's the whole reason behind the Marketing Mentor Program. But I want to speak to that mindset just a little. So listen in here. Here's the link -  https://podcasts.apple.com/...

I consider myself pretty Insta savvy - but I'd never used the platform the way I did for our latest launch - and it really blew my mind. So I want to share it with you. Here's the link -  https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003 Brought to you by FreeCEO The All-In-One Marketing Automation platform for service providers. Ready to say ‘See ya!’ to...

Every couple of months I run a free 5 day workshop in our Facebook Group - to help small business owners DIY Ads That Convert. Tune in to discover some of the secrets behind the pyschology of ads that convert. Learn how to think through the process of crafting your offer to be relevant NOW, moving people down the buyer journey, defining your target audience and coming up with the details of your a...

This week on the podcast I interviewed Wendy Cole, Director and Lead Facilitator at iMastery. In this episode we benefit from Wendy's hands-on experience as a business owner, general manager, consultant and parent as we discuss productivity in the current climate. If you're struggling to optimise focus and master distraction trying to manage your business with children in the home, tune in to this...

Data. Yes, we know it's boring. But you know what's not boring? Saving money. Decreasing your cost per lead. Decreasing your cost per sale. Definitely not boring. So what do you need to know? This video we go through 3 different aspects of your data you should be looking at to help optimise your marketing results. Here's the link -  https://podcasts.apple.com/us/podcast/mumstyle-business-with...

Welcome to the Mumstyle Business Podcast. This is the introductory episode to the rebranded 'Business Mumma' Podcast by Mumma Digital. Tune in to hear details of the rebrand and what you can hope to expect! Here's the link -  https://podcasts.apple.com/us/podcast/mumstyle-business-with-annelise-worn/id1475231003 Brought to you by FreeCEO The All-In-One Marketing Automation platform for servic...

We're talking Facebook and Instagram today. Specifically, Facebook and Instagram ads. When you're thinking about running ads, we need to be thinking about what makes people stop scrolling. Because more than half of your visitors are going to be on their phones. Your whole aim is to interrupt what they're doing long enough that they get drawn into your ad. How do you do that? Well there's a few way...

Today we're going deeper from last week where I dished out some tough love around having a marketing plan and working the plan. It all starts with a vision. Then it's about the strategy. Then the plan. Then the tactics. In this episode we step each out of these to help you craft the overall vision for your business, and then make it happen.

We all need a little but of tough love today, and I'm serving it out because I've been hearing the same thing again and again. "I don't have time for marketing." Guess what? You're never going to have the time. You're probably never going to feel like it. Never going to wake up every morning and jump out of bed excited to do your marketing. I do, but that's a different story. If marketing isn't yo...

Too many women are busy doing all the things. Trying to be a good mumma, a good wife, a good business woman, a good employee, a good housekeeper, a good cook, a good friend ... and in the search for goodness, there's too much on the plate. There's nothing wrong with wanting to be good at all those things, and to strive for excellence. But excellence is in the quality, not the quantity. We don't ne...

For years I was the girl who, literally - no joke, would visibly shake and stutter during an oral presentation at school. I couldn't help it. I'd turn into this quivering pile of jelly, every single time, without fail. It was like a wave of sheer panic would wash over me. Even if I consciously felt fine. That was the thing - I didn't NOT want to do the presentation. But my body didn't want me to....

This episode is a taster of the Marketing, Mindset & Movement workshop happening inside our Business Mummas FB group this week. We're talking about how to combine ambition + motherhood without the overwhelm. And it all comes down to WELLBEING. Physical, cognitive and professional wellbeing to be exact. Listen in and look forward to hearing your thoughts1 Annelise xx

This week on the podcast we go into structuring your video, where to shoot it, what equipment you need, when to do it and go into LIVES and STORIES ... the more scary stuff than pre-recorded videos. So if you're looking to up your video game in 2020, listen in now.

This week on the podcast we're talking about video. It can require a shift in us mindset wise to put ourselves out there. Before we can do that, it's helpful to know why everyone's harping on about it. We go through why video is so powerful, how you can get over the fear of creating them, and what it can do for your brand, your business and your sales.

Today we're getting serious. Now before you run away, this is something we all need to lean in too. It's something that we can often ignore and put our head in the sand about but we shouldn't. We're talking about our legal obligations and protecting ourselves when we're doing business online. This is VERY important episode and I really hope you listen in to the end, and then put a time on your cal...

How NOT to do relationship marketing. In conversations this week I've been chatting with heaps of mummas about how to make relationship marketing work for them. Too many have been on the receiving end of salesy, spammy messages and they know that they DON'T want to do that. And fair enough. Me neither. What we're talking about with relationship marketing is connecting with your audience on a 1:1 l...

We hear it again and again ... collaboration over competition. But do we really believe it? DO we really believe we're stronger together? In today's day and age, with social media at the core of our businesses and millions of other accounts to compare ourselves too - it's easy to let limiting beliefs creep in. It's easy to think that all these amazing accounts are our competition, that we have to...

Relationship marketing centres around life time value. It's the principle of building rapport and getting to know your clients and prospective clients, them getting to know you and like you, serving them directly, and building a positive relationship with them. Basically, it's the opposite of Maccas drive through.

With over 25 years experience as a high performance expert, Joanne Love knows what it takes to succeed in any environment. She's passionate about helping others realise their full potential, through the implementation of psychology and neuroscience. She's worked with schools, athletes, and business executives to achieve impressive outcomes. These include Olympic potentials who have gone on to achi...