The Podcast Why

We love helping businesses start their podcast for the right reasons. What are the right reasons? They depend on the business marketing goals and how this new marketing tool is cohesive with their other marketing objectives.  This is day 19 of my 31 day podcast challenge. Your business may be going into podcasting for all the wrong reasons Because a potential podcaster often doesn’t consider...

If you happen to be short on funds there are many free design resources that can help you out to create the perfect podcast episode artwork. For your website, your podcast feed, and social media posts. This is day 18 of my 31 day podcast challenge I am talking about free fonts, templates, stock photography, icons and even videos – essential assets you may need to complete your podcast project...

Interviewing guests involves more than just asking the right questions. Your audience wants to hear captivating content. This is day 17 of my 31 Day Podcast Challenge Here are some strategies you can implement immediately: Research Your Guests Thoroughly If your podcast exists to educate and inform your listeners about a particular subject, it’s only respectful of your audience to learn not only a...

You’ve probably heard the term RSS Feed, but do you know what a podcast RSS feed means and how important it can be to your podcast and its success?  This day 16 of my 31 day podcast challenge. Most people don’t, or don’t understand it fully. Even most podcasters. That’s why I want to break down exactly what the term means, why it’s so crucial to getting your podcast heard and how to use it to...

The COVID-19 lockdown forced lots of people to get comfortable with video conferencing in a hurry. In fact so fast, most of us weren’t prepared with the right equipment or setup from our new “home offices.” Podcasters may have had a leg up on this situation, but it has become even more important to understand what is needed for recording better podcasts. This is day 15 of my 31 Day Podcast Ch...

As a small business, it can be extremely difficult to find your unique voice in your niche business category and marketplace. And then successfully reach your targeted audience.  Consumers’ lives are saturated by advertising on a daily basis. So how can you create brand personality and make your business heard? One answer is podcasts. Podcasts are increasingly being integrated into brand...

You’ve come up with a fantastic podcast idea and you need some tips to get heard. Or maybe you’ve already gained a good core of listeners, but you feel the time has come to expand the podcast’s reach. This is Day 13 of my 31 Day Podcast Challenge. Your efforts into growing your podcast audience is something you should do on a regular basis. Dedicate just as much time and passion as you do when cra...

Despite podcasting being widely regarded as an excellent marketing solution to reach new clients and broaden your business exposure, it is not unusual to see professionals postponing their first step in the medium until the entire operation falls through. One excuse after the other. Day 12 of my 31 Day Podcast Challenge, I am going to focus on a potential set of fears preventing businesspeople fro...

Creating great content can take a ton of effort and time. But what if your best content could work for you, again and again, without you having to create something new? Well, you can by repurposing your content For Day 11 of my 31 Day Podcast Challenge, I am going to spotlight some creative ways to repurpose that podcast content. What Is Repurposing Content?  Repurposing your podcast content...

When you get interviewed on a podcast, you can trust that you will be heard by a highly targeted and engaged audience. If someone is willing to listen to a 30-60 minute interview with you, you can bet that they are interested in your topic. For day 10 of my 31 Day Podcast Challenge, let’s cover 4 great reasons why you should want to be interviewed on podcasts. Build relationships with influencers...

There are numerous ways to convert your podcasts into video format to share and embed a podcast on social media. And what a great way to share your episode, or at least a portion of your podcast episode that is visually pleasing with audio waves moving and/or transcribed text. I have a list of apps that will convert your audio podcasts into motion graphic videos known as “audiograms” that you can...

I’ve been involved in podcasting for businesses and organizations since 2016. I’ve talked to a lot of people about the medium. Over the years, here are the common podcast questions we answer. Is creating a podcast hard? The answer is no, podcasting isn’t very hard — but it is work, so be prepared to put in the time and effort to make a good one and create great content. There are over 2 million po...

Before we delve into the second part of my Guide to Promoting Your Podcast, if you haven’t listened to Part 1, click here to go back and listen to the episode . In the first part, I touched upon some essential podcasting questions, which include tips and tricks about creating your own website and implementing the perfect marketing and social media strategy for your podcast. In Part 2, I am focusin...

Growing your podcast audience is something you should do regularly, dedicating just as much time and passion as you do when crafting and recording each of your podcast episodes. But how do you do that exactly? If you plan on building an audience and getting recognized for your work, then you should definitely consider investing in a website . Developing a Website for your Podcast Why should you cr...

I want to take a look at what I provide my clients for a year end review. I call it the Podcast Year End Review. The year end review doesn't necessarily mean that you're doing this in January. It's just the year end or maybe a season end review of whenever your podcast naturally ends. And it is a great year end review to take a look at three different areas - Progress/Gratitude Process Review Goal...

Being the Fourth of July holiday, I thought I'd hit upon how podcasting is really the purest form of free speech in modern media. I did a podcast just recently about some thoughts about that, and I'll put a quick link in the podcast show notes about that. I think we're very fortunate to live in this time that we have podcasts that really no one can shut down, ultimately, depending on how you're ho...

Ten questions to ask yourself before you start podcasting so you can get a feel for it. Are you ready? Is this what do you want to do? So figure out what will you talk about? And the content you'll like consuming will typically work best in your podcasts. So what's going to give you the energy to create, to create, to create, to create? And actually as well, you know, take a look at it, can y...

I want to talk a little bit about how I have always been advocating for transcriptions. Great show notes. Why it's important and namely up to this point, it's been for SEO purposes. Search engine optimization for Google to find what you're talking about. Easier and answer any queries that are made on Google that if it matches your podcast, you have a better shot of of showing up. Now a new search...

Welcome to my self-imposed 31 day challenge. A challenge to create and publish 31 podcast episodes in the month of July. I will be covering topics from podcast microphone choices, the value of transcriptions, podcast websites...all things podcasting and podcast related. Recorded in Studio C at Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consult...

Typically, I use this podcast to talk to you about the business of podcasting, using podcasts for your marketing needs for your business. But it's kind of hard to do that right now. Amongst everything that's going on with the death of George Floyd that was recorded and shared across the Internet while he was in police custody. There is a lot of anger, frustration and fear right now boiling across...

Say "Goodbye" to the The Joe Rogan Experience on your preferred podcast player - unless you listen to your podcasts on Spotify. Beginning 9/1/2020, The Joe Rogan Experience will be debut on Spotify, then to be heard exclusively on that platform later in 2020. Plus, all his video content moves from YouTube to Spotify. We say, "Congratulations, Joe, you've come a long way from NewsRadio! " Here are...

We all come up against obstacles when creating a podcast. Content, hosting platforms, audio sound, and podcast branding artwork are just a few. I talk with Lee Hills , a freelance graphic artist and animator, about his ongoing "digital project a day." What happens when your head is spinning with ideas? Maybe the best idea is to just create, or post, or publish, and get them out into the world. Tha...

Marty and Trina Daniels co-host this daily, live podcast. As you may know, from previous Note To Future Me podcasts, Marty is the owner of Podovox Professional Podcast Services . This podcast is not about Podovox, but about...well, here's what they state on their Facebook page ... "We start off each day with our live podcast. After over three decades of marriage, two young sons, we have been toget...

As their podcast website states... "Rachel and Erin show up as their true authentic, transparent, and vulnerable selves and talk about everything including confidence, body image, relationships, business, finances, fitness, freedom, travel and fun, all rolled into one!" That's what you'll hear in this interview. From a chance meeting at a business MeetUp, to now dreaming big with future plans for...

To continue to looking at your podcast's influence, one measure is to monitor and implement strategies to increase your downloads (or streaming activity, depending on the podcast player app). With me is Podovox Professional Podcast Services owner Marty Daniels. Here are some easy ways to increase exposure, and encourage more listeners to your podcast. Make a Landing Page or Add a Page to your Webs...