The Podcast Why

Respect Your Guest’s Knowledge And Time So, let’s hit some basics first, to set the groundwork for being a great podcast interviewer. There are basically two reasons to have guests on your podcast for you - to network, to meet new people for your listeners - with three objectives for your listeners - you need to educate, or entertain, or energize - or all three Don’t Forget You Are Hosting A Show...

If 2020 was nothing else, it was a whole lot more, it was a year of growth in podcasting. The podcast industry’s efforts to reach a wider spectrum of listeners are paying off. An analysis of the podcast audience by Nielsen Podcast Buying Power Service finds the medium’s listeners are now more diverse than the population overall, despite a growing reach that is bringing in a greater number of liste...

As we all know, podcast networks are helpful for both listeners and content creators alike. I got to talk to Press Play Podcast Network 's owner Chase Smith back in 2013, actually, specifically the end of May of 2019 . He was nice enough to carve out a little bit of his holiday time to talk to me in this episode about the growth that they've seen in this podcast network. I think it's just an extre...

COVID-19 has taken its toll on many things. And podcasting is one of them. Many podcasts, due to economics or time, have podfaded, while hundreds of thousands of new podcasts have launched. Carol Ventresca joins me on this episode. She and I co-hosted an award-winning podcast that benefitted a small non-profit in Central Ohio. Because of COVID-19, the non-profit decided that the podcast would have...

High-quality podcast archive episodes will pay download rewards long after their initial release The real question is which podcast archive episodes should you choose to feature? Given your show’s back catalog, you need to identify the episodes most deserving of the spotlight. That is, the episodes that are more likely to give you the best bang for your promotion...

Podcasts are a great way for a business to spread its message in an engaging way. Creating a podcast is open to anyone. However, the podcast launch and consistently producing content is not necessarily easy. You need to create a show that’s not only interesting and informative, but also attracts a loyal audience that will keep coming back. Fortunately (or unfortunately, depending on...

This idea has been rattling in my head for the past 24 hours or so. It's from a comment that I heard. It hit a nerve. I wanted to figure out why it was bothering me. So that's where I came up with the idea for this episode entitled Be a Better Connector and Grow Your Podcast. And what I mean by that is one of the techniques to grow your podcast is to network. If your podcast is guest oriented, foc...

Podcasting has numerous benefits, however, producing an ongoing podcast is a hard nut to crack. It takes more effort than simply clicking ‘Record’ on your smartphone and then uploading it online. Podcasting involves a tremendous amount of research, planning, managing social media networks and engaging your target audience.  For companies, podcasting can be a compelling opportunity to interact...

Podcasts are what your customers have been gravitating towards and asking for over the past few years. Yet ironically, podcast marketing is still one of the most underutilized forms of marketing. Podcasts are a great medium to be authentic and to connect with your audience. Think about this: Wouldn’t you be more loyal to a brand if it could show you that it has experts who care about you...

Landing high-quality guests is key to expanding your audience. If you're a podcaster who hopes to land high-quality guests, keep these five things in mind to help you from looking like an amateur (and potentially turning potential guests away). Asking your guest to share the episode. Thought leaders don't want to keep sharing the same old interview questions and answers. ...

You know how you can search for an article by headline, subheader, or even a particular sentence anywhere in the text just by typing it into Google? That kind of SEO transparency is a big reason why written content still dominates the web. There are benefits to including a transcript and having “show notes” for your podcast on your podcast website. But doing it the wrong way is a waste of time. He...

What’s an internal company podcast?  It’s a podcast that is often, but not always, privately distributed, and it’s produced by a company for its employees.  Why An Internal Company Podcast? Employer of choice/retention — Showing your staff that you care, that you are communicating effectively, and giving them information that they need to succeed is a fantastic retention strategy. Onboar...

Publishing a business podcast is an efficient way to establish your thought leadership by sharing your knowledge with your listeners in a way that provides value. Podcasting is a valuable business marketing tool that can increase your online and brand authority, drive traffic to your website, and ultimately, increase sales. Consumers are savvy. They’re not receptive to traditional advertising hard...

Challenges Over the last 30 days of my 31 day challenge to produce and publish a podcast every day, I really started thinking about the term “challenge.” And it’s various meanings … 1 : an objection to something as not being true, genuine, correct, or proper or to a person (as a juror) as not being correct, qualified, or approved.  2 : a call or dare for someone to compete in a contest o...

Podcasters have a great variety of software to record podcasts and interviews remotely.  The options we have available are probably the best that podcasters have ever seen and experienced.  This is day 30 of my 31 Day Podcast Challenge. I have put together a list of possible options that usually offer free initial trial periods, or free versions, and premium offerings as well.  Circ...

Consumers are influenced by other people more than they realize (or are willing to admit). According to the Wall Street Journal , social norms influence consumption behavior and even private interests, including one’s taste in music and even podcasts.  This is what makes the concept of social proof a powerful one.  This is Day 29 of my 31 Day Podcast Challenge What is social proof? Sourc...

You handle the marketing for your company. You’re thinking about starting a company podcast but you haven’t got round to doing it yet.   Why?  Don’t know quite where to start the conversation in the next marketing meeting? This is day 28 of my 31 Day Podcast Challenge. Here are three great reasons why this form of audio content is just what your business’s content strategy needs. Po...

A big question that comes up with our new clients is whether you should or shouldn’t plan your podcast script.  We look at it a couple of different ways. Scripted podcasts can make speech feel stiff and rehearsed.  Scripted podcasts can be the key to being confident, concise and keeping the content flowing. I always answer that question this way. At the bare minimum, plan out your podcas...

Podcast show notes are one of those tasks that you KNOW is essential, but you can never bring yourself to doing it, or doing it properly. This may be, and probably is, because you’ve never been told how important they are to using the power of Google. This is day 26 of my 31 Day Podcast Challenge Podcast show notes are nothing more than a blog post with an audio file attached.  And they're al...

Your podcast description is also known as your podcast summary, or show summary. Podcast listeners have over a million potential podcast shows to listen to. So how can you help yourself be found? Have a good podcast description. This is day 25 of my 31 Day Podcast Challenge You write the podcast description inside your media hosting account, and it appears in all the directories your podcast is li...

You want people to share your content. So make it as easy as possible for them. The most logical starting point for this is your podcast's website. This is day 24 of my 31 Day Podcast Challenge.  Many inexperienced podcasters share links to their new episodes from iTunes, Spotify or Soundcloud. But these aren't platforms you control.  Why direct traffic to someone else's site? You'r...

If you’re a new podcaster, and you aren’t utilizing a recording or production studio, you’re probably looking for a microphone that’s affordable and easy to use. It can be intimidating.  And usually throwing the question into a podcast Facebook group will leave you even more bewildered with all the “I love this one” options. If you’re an experienced podcaster, you’re probably looking up to le...

Podcasts are becoming more and more popular week after week. Their range of content covers a variety of genres.  As more people become interested in podcasting, the myths and misconceptions about the industry easily come to light. Especially from a Google search on podcasting while researching how to podcast.  And these myths continue to plague those who are creating podcast content...

Fresh content is key in running a successful podcast. Your listeners want to hear more of you.  Plus, new content helps attract new listeners who don’t yet know how great you are! Podcast block is real, and can plague even the most chatty podcasters. This is day 21 of my 31 Day Podcast Challenge When you’re stuck and can’t think of what to include in your next podcast, try one of these ideas....

You’re still not seeing the podcast listener engagement you were hoping for.  This is day 20 of my 31 Day Podcast Challenge. I have four of the best tactics to help you see your podcast listener engagement increase. All it requires from you is a little time and planning. You should start to see the listener participation and engagement increase over time! Post your social media updates when y...