The Podcast Strategy Show - with Mike Roberts of Making Digital Real

Send us a message! What if your next client could get to know, like, and trust you before they ever picked up the phone? In this episode, I sit down with family lawyer Sarah Khan-Bashir , founder of SKB Law , to explore how a private podcast became one of the most effective marketing tools in her business. Sarah already had a successful public podcast, Family Matters with SKB Law , featuring power...

Send us a message! Today, I explore why podcasting is becoming a powerful marketing tool for law firms.  Discover how solicitors can turn blog content into audio, use private podcasts as lead magnets, build trust with potential clients, and generate new business through the power of authentic conversations.  Featuring real examples from Dan Warburton's Law Firm Owners Podcast and Sarah Khan B...

Send us a message! In this episode of the Making Digital Real podcast, Mike shares a recent LinkedIn Live replay focused on one of his favourite platforms: MemberVault . You’ll hear how MemberVault can be used to create, sell, and deliver digital offers including courses, power hours, lead magnets, private podcasts, and more — all from one place. Mike also shares his honest thoughts on using AI to...

Send us a message! If you’ve ever written a blog, you’ve already done the hard part of podcasting. In this episode of the Making Digital Real podcast, I share why blog content is one of the most overlooked starting points for creating a private podcast, and how turning blogs into short audio episodes can be one of the calmest, most effective content strategies around. You’ll hear: Why blogs are pe...

Send us a message! Most LinkedIn profiles are… fine. Well written. Nicely structured. Completely forgettable. In this episode, I’m talking about why your LinkedIn profile shouldn’t read like a CV, and why your About section isn’t the place to list everything you do or how long you’ve been doing it. Instead, we’re digging into the power of storytelling. Real situations. Real client moments. I’ll wa...

Send us a message! Listener interaction is one of the biggest challenges podcasters face. In this episode of the Making Digital Real podcast, I share why SpeakPipe has become one of his favourite tools for building more connected, engaging podcasts without adding complexity. You’ll hear how SpeakPipe allows listeners to leave voice messages without sharing email addresses or phone numbers, why voi...

Send us a message! In this first episode of 2026, I'm sharing why private podcasts have become one of the most effective tools for businesses that want to build trust, deepen relationships, and simplify their marketing without shouting louder on crowded platforms. You’ll hear: What a private podcast actually is and how it’s different from a public one Why attention has become more selective a...

Send us a message! Kajabi vs MemberVault: Which Platform Wins for Course Creators? If you’re stuck choosing between Kajabi and MemberVault, this episode is for you. I’ve used both platforms extensively with clients - and I’m sharing the honest pros, cons, and real-world experiences that can save you time, money, and tech headaches. 🧩 What they have in common  🧩 Where Kajabi shines (and when it’s...

Send us a message! Who needs a website, when you have MemberVault! Lead magnets, online courses, blogs, offers and everything in between. I use MemberVault, and proud to say I coach, mentor and help clients utilise and get the best out of this platform! Today, Bec Christian of RL Coaching shares her journey of leveraging this platform to elevate her business by hosting courses, managing lead magne...

Send us a message! Today, I sit down with Andrea Liebross , a visionary coach for women entrepreneurs, to explore the transformative power of why and how she uses private podcasts. Discover how Andrea seamlessly integrates private podcasts into her coaching practice, enhancing engagement and delivering targeted content directly into the lives of her clients. This was such a great conversation! Cou...

Send us a message! It's a STRATEGY SESSION special! Today, I guide Amie Carter through some guidance and steps of starting her own podcast tailored to propel her network marketing business. In this episode, we delve deep into Amie's questions about the initial phases of podcasting, from overcoming technical overwhelm to strategic content planning. I break down the essentials of crafting...

Send us a message! If you want to see the VIDEO for this podcast episode please click HERE . Discover the secrets to leveraging LinkedIn Showcase Pages for podcast promotion in this essential episode of "The Making Digital Real podcast" Today, let's focus on a great technique to target and engage your ideal audience, boost your podcast visibility, and increase subscriber counts usin...

Send us a message! In this episode, I unveil essential tips on utilising the LinkedIn™ featured section to maximise your podcast's reach and shares expert insights on creating compelling content that resonates with your audience. Whether you're a seasoned podcaster or just starting, this episode will equip you with the tools to effectively grow your listener base and leverage digital mar...

Send us a message! Let's explore 3 fundamental and multifaceted benefits of incorporating a podcast into your marketing toolkit. Discover how versatile podcast content can be—ideal for crafting everything from sound bites for social media to full blog posts. Learn about the compelling impact of audio reviews to build trust and authenticity, and explore the diverse monetisation opportunities t...

Send us a message! Are you a business owner looking to take your podcast to the next level? Are you looking for quick win strategies in the world of digital marketing that you can put in to place immediately?  You've come to the right show. Welcome to the BRAND NEW reboot of the Making Digital Real podcast.  I'm Mike, your host and am a podcast coach and LinkedIn™ expert, and I'll b...