The Podcast Space

As a podcaster, your ultimate goal is to create engaging content that resonates with your audience. In an era where listener feedback is more accessible than ever before, it's essential to tap into this rich source of information to improve your content. In this episode, I break down how to use listener feedback effectively so that you’re not spinning your wheels unnecessarily, but more importantl...

As a podcaster, do you often wonder how to enhance your podcast's visibility on Google? In an era of rapidly evolving technology, the answer is at the heart of search engine optimization (SEO). It's no secret that Google loves rich, multimedia content. Thus, optimizing your podcasts for SEO is an absolute game-changer. Let's talk about how to do this effectively. When optimizing your podcasts for...

What is Podcast SEO? Are transcripts really helping Google and new listeners find my content? Should I do internal linking on my website? This week's episode comes in 2 parts as our SEO expert Sarah McDowell breaks down how podcasters can use and better understand Search Engine Optimization to get more eyeballs and ears on their content. Part 2 will be coming in later today! Resources mentioned in...

Ever feel like you're lost in the noise of social media, and your podcast promo isn’t bringing in new listeners? Or worse, you publish content and it’s just… crickets? This episode is going to completely change the way you feel about social…as it takes you through the top reasons why your social media strategy might be falling flat and hands you practical tips on how to start seeing listener growt...

The power of bilingual content in podcasting is immense. Not only does it allow creators to reach a broader audience, but it also provides an opportunity for listeners to connect on a deeper level with the content. In this podcast episode, we explore the fascinating world of Hispanic engagement and bilingual content creation in the podcasting industry with Yesenia Bocanegra, a bilingual podcaster...

Should podcasters ‘fake it until they’ve made it’? Do you subscribe to the “fake it till you make it” philosophy? In the podcasting industry, this mindset might actually limit your growth. As an experienced podcasting consultant, I want to challenge this belief and explore the potential setbacks it may bring. Imposter syndrome is a common struggle among podcasters. Embracing the “fake it till you...

How Podcasters Can Create Memorable Interviews and Shareable Content Podcasting is an art that can be mastered with the right skills , insights, and creativity. Today, we delve into an exciting podcast episode featuring Kendall Breitman, a seasoned reporter who’s worked in production for news outlets such as Bloomberg, NCB and Politico. Kendall reveals her secrets to conducting captivating intervi...

If you always wondered what working with a (fun!) podcast strategist looked like, this episode’s for you! A successful podcast has the power to create strong, authentic connections, foster partnerships, and empower businesses. In this episode, we dive deep into the incredible journey of Lori Williams, a senior living consultant who leveraged the power of podcasting to transform her business and cr...

Endless skill up when you podcast Your podcast is more than just online content for your brand: when used correctly, the podcast can boost your business, but the biggest boost will be in yourself! Before diving into the actual skills, let’s take a minute to acknowledge that apart from the obvious improvement in your public speaking skills, all of these will only occur when you’re truly committed t...

Mastering the Art of Podcast Growth: Secrets to Extraordinary Success during Sabbaticals A sabbatical - an extended break or hiatus - is a concept most of us are familiar with. In academia, it's a well-established practice. In the corporate world, it's gaining recognition. But have you ever thought about taking a sabbatical from your podcast? In this podcast episode, I’m sharing my recent experien...

What If You Run Out of Things to Say on Your Podcast? The final installment of the Summer Spark Series delves into a fear that many of us have at some point: running out of things to say on our podcasts. Yes, it's a daunting thought, but don't worry – I've got your back! Let's tackle this fear head-on and explore some practical strategies to ensure you never run out of podcasting goodness. These a...

If you're looking to grow your podcast's impact, increase the number of people listening to the show, or just doubling the amount of plays per listener, these 5 practical strategies to increase podcast download numbers are just what you need to grow your show. This episode is part of our 5-part Summer Spark Series where we’re diving into practical ways to grow your podcast, and expand on how to cr...

It’s episode 3 of the Summer Spark Series and we're diving deep into a topic that's probably been on your mind: the quest for a uniquely perfect podcast / episodes. Now, don't get me wrong—striving for uniqueness is essential, but here's the catch: obsessing over it can actually hinder your podcast's growth. You could be missing out on clients because you’re missing the ‘basic’ ideas Are you guilt...

Diving into practical ways to boost the visibility of your podcast Growing a podcast may not be a walk in the park, but fear not! There are various avenues you can explore to achieve that growth. Whether you have a budget to spare for advertising or prefer more budget-friendly options like podcast swaps and feed drops, we've got you covered. Now, if the idea of investing in ads or navigating podca...

Welcome to the very first episode of our Summer Spark series! For the upcoming 5 episodes, we’ll explore new perspectives and practical tips to reframe how you view your podcast, and better, more efficient ways to utilize your show to grow your small business. Launching a podcast is an exciting endeavor, and as hosts, we all want it to be successful. However, the definition of success can vary gre...

The first step to a successful podcast journey is understanding your listeners. From thinking that people don’t want to hear from you, to making intros that make your listeners skip the episode, to creating hours-long content that gets heard by one because you’ve never looked at your analytics, there is so much that podcast hosts never considered and that will make or break the podcast experience....

Are you ready to level up your social media game? This insightful podcast episode with Em Connors, popularly known as The Creative Bodega , is sure to provide you with valuable insights and practical ways to do it. As a Verified Canva expert with almost 100K followers on Instagram, Em is an authority in crafting compelling social media content and maximizing online presence for small business owne...

Navigating the Summer Breaks and Planning for Success in Podcasting Podcasting has become a popular medium for sharing ideas, knowledge, and stories. However, many podcasters face a challenge during the summer months - to continue with their regular podcasting schedule or to take a break. In this episode, we delve into the potential advantages and pitfalls of taking a break during the summer month...

The Art of Naming Your Podcast: Strategies, Guidelines, and Pitfalls to Avoid Have you ever found yourself ready to launch your podcast but stuck on what to name it? Well, you're not alone in this dilemma. Naming your podcast can be a challenging task, but it's also a crucial one. Your podcast’s name is the first thing potential listeners see, and it can make or break their decision to give your s...

Have you ever found yourself in a pinch, needing to produce a podcast episode, but feeling overwhelmed by time constraints? Worry not! This episode is here to guide you through the process of creating a minimum viable product (MVP) podcast episode when you're short on time. Also, learn how to record episodes on the go, without your usual podcasting setup, so you can keep the momentum going no matt...

Do you want to level up your podcasting game? Are you interested in understanding user behavior to achieve a new level of success in your podcast? If the answer is yes, then you must listen to this episode featuring Melina Palmer, CEO of the Brainy Business and host of the Brainy Business podcast. Her expertise in applied behavioral economics will transform the way you approach your content creati...

Are you tired of pouring time, energy, and money into your podcast with minimal growth to show for it? You are not alone. Many podcasters struggle to see significant growth in their podcasts, and it can be frustrating to feel like you're not making progress. But fear not – I have the solution for you! In this episode, I’ll be sharing the top three priorities you should focus on to see a significan...

Have you ever listened to a podcast and thought to yourself: How is the host inside my head? How can they read my mind - I was just thinking that? How did they KNOW I really needed this episode? The truth is that those hosts didn't discover telepathic capabilities like Professor Xavier from X-Men, they used a strategy! The 5 habits that improve your ability to ‘read’ listeners’ minds In this episo...

As a small business owner, you may have considered launching a podcast to reach your target audience and grow your brand. Podcast interviews are a popular format, but have you ever considered incorporating solo podcast episodes into your content strategy? Solo episodes can turn regular listeners into warm leads, provide educational content, and help you achieve your podcasting goals. In this episo...

As a podcaster, it's essential to create compelling and informative titles for your episodes, as they play a vital role in attracting and engaging listeners. In this week’s episode, I'll discuss the importance of crafting irresistible podcast titles and some best practices to ensure your content stands out from the crowd. Understanding Listener Decision-Making When optimizing your podcast episode...