The Podcast Space

There's a particular kind of drift that sets in around the middle of the year. The energy of a January reset has worn off, the goals that felt motivating in Q1 are either achieved, abandoned, or quietly deprioritised, and what's left is the question of whether you're still doing this with intention or just doing it because it's what you do. For podcasters, that question is worth sitting with. In t...

What counts as a podcast episode is a more open question than most people realise. The medium has evolved — from RSS-only audio on Apple devices (iTunes) to video-first vertical content filmed in a bedroom — and with that evolution, so has the range of what a podcast episode can actually look like. A three-minute focused answer, a segment clipped from a longer interview, a repurposed coaching hot...

You haven't changed your podcasting system. So why does it suddenly feel so much harder to create? The honest answer usually isn't the tools — it's that your life, your goals, or your business changed around a system that never did. In this episode, I'm breaking down the seven most common reasons podcasters hit this wall — from outgrowing a hobbyist mindset to mistaking constant reinvention for in...

Deciding to take your podcast on the road is one of those ideas that feels obvious in theory and complicated in practice. The vision is clear — new exciting environments, vertical content, a lean setup, a fresh format. What nobody tells you is that the airport corner that looked quiet on camera sounds like a construction site in post-production. This is season five of The Podcast Space, and I'm do...

Becoming a podcaster that people want to buy from rarely comes down to endless script revisions, long ads, or a more polished delivery. The shows that convert consistently tend to feel clear, intentional, and trustworthy long before an offer is ever mentioned. When listeners understand what you stand for and what to do next, buying stops feeling like a decision and starts feeling like a natural st...

Most podcasters assume discovery happens through social media, word of mouth, or being featured by the editorial teams at Apple Podcasts or Spotify. But the data tells a very different story. In this episode, I sit down with Jennifer Han, CMO at Ausha, to unpack how listeners actually choose their next podcast, and why most creators are optimizing for the wrong behaviors. What surprised even me is...

If you ask most podcasters what they’re doing to grow their show, the answers sound familiar: posting clips on social media, chasing consistency, experimenting with video, and hoping the algorithm finally notices them. But when you look at the data - real, self-reported data from creators who’ve been at this for years - a different story emerges. Growth isn’t evenly distributed, and effort doesn’t...

Reflecting on the annual impact of your podcast can often feel like never-ending numbers and charts, trends, and internet buzz. Downloads, comments, views - it's easy to get overwhelmed by the metrics that are supposed to define your success. What if I told you that you could bypass this chaos by focusing on just three crucial questions to audit your podcast effectively and strategically? In my 15...

If having a small audience is the number one insecurity podcasters face, the second biggest is this one: “My background isn’t traditional enough… so who am I to host a podcast?” Maybe you’ve wondered the same. Maybe you’ve questioned whether your experience “counts,” or whether you’re allowed to call yourself an expert. Here’s the truth — the podcasters who stand out aren’t the ones with the most...

Are you torn between creating a dedicated social media account for your podcast or integrating it into your personal brand? You're not alone! In this episode of The Podcast Space, we’ll break down the critical decision many podcasters face regarding social media as a podcaster. With my extensive experience in podcast marketing, I’ll guide you through the nuances of this dilemma that keeps so many...

For years, business owners have been told that starting a podcast is the ultimate marketing move — the one strategy that magically solves everything. And while I genuinely believe podcasts are among the most powerful visibility tools available, I’ve also seen how they can become a money-draining hobby instead of a high-ROI business asset. After working with podcasters across four continents, I’ve...

If you’re serious about growing your podcast in 2026, YouTube is no longer a “nice to have”—it’s a core part of your podcast marketing strategy. This year, YouTube rolled out a wave of new tools that make the platform friendlier than ever to creators who want to grow sustainably without burnout. From AI-powered analytics to auto-dubbing in 20+ languages, these updates are transforming how podcaste...

Ever wondered what are successful business owners who podcast doing in 2025 that regular podcasters can replicate? The answer lies in how these entrepreneurs treat their shows as part of a larger, data-informed ecosystem—not just as a content stream. This year, podcasting for business growth is about alignment, experimentation, and audience intimacy. To find out what’s actually working, I analyzed...

Welcome to a brand-new season of The Podcast Space ! In this episode, I’m pulling back the curtain on: What you can expect from Season 4 — topics, formats, and epic guests The behind-the-scenes of my summer growth experiments What worked, what didn’t, and how you can apply these lessons to your own show If you’ve ever wondered how to keep momentum during a podcast break or how to adapt your conten...

How do you promote your podcast in between seasons? For many podcasters, that question can feel overwhelming — so they end up doing nothing. But going dark between seasons doesn’t mean your show has to lose momentum. In fact, it's a missed opportunity if you're not keeping your audience engaged and attracting new listeners during the downtime. In this episode, I’ll walk you through specific strate...

If you're serious about podcasting in 2025, you need to know what’s coming — and what’s already changing. Whether you're trying to grow your audience, stay visible without burning out on social media, or figure out if you really need to start filming your episodes, this episode is packed with exactly the kind of insights that can help you make smarter moves. Think of it like your shortcut to under...

As a podcaster, crafting narratives in the public eye means making mistakes along the way is inevitable. But I've started to wonder—what if those very mistakes could be the secret sauce to creating relatable, engaging, and transformative storytelling? Alongside Eman Ismael, host of the multi-award-winning podcast Mistakes that made me, we explored the importance of embracing the notion of learning...

The creator economy is on the rise—projected to skyrocket to an eye-popping $450 billion by 2026. As a podcaster and digital creator, I know firsthand how tempting it is to focus only on monetization: merch, memberships, sponsorships. But in this ever-evolving space, a more critical question lingers—how do we make intentional, focused decisions that not only increase revenue but build sustainable,...

Have you ever wondered what it really takes to reach 100 podcast episodes—and still have your voice, your energy, and your business intact? Not the polished, guru version… but the real, behind-the-scenes truth? In this special live Q&A episode, I’m sharing the honest journey of hitting 100 episodes—what marketing strategies worked, what flopped, and how podcasting has changed the way I show up...

Every podcaster dreams of saying those magic words: “This show is brought to you by…” But for many creators, sponsorships feel like a far-off goal - something reserved for those with big audiences, fancy video setups, or industry connections. And the result? Talented hosts with powerful content hesitate to pitch themselves, assuming they’re not “ready” yet. In this episode, I sat down with Justin...

It’s 2025, and women in the U.S. are listening to podcasts at three times the rate they were just a decade ago. If you’re a podcaster speaking to a female audience—or thinking about starting a show—this is your moment. And in this week’s episode, I brought in YouTube and video podcast strategist Yesenia Bocanegra so that we could discuss Women’s Audio Report: Women & Podcasts, the latest Ediso...

Ever feel like everyone else is getting podcast opportunities but you? Sponsorships, speaking engagements, media features, awards - you keep seeing other creators win them while you’re stuck wondering, What am I missing? This episode breaks down the real reasons you might not be landing those dream podcast opportunities—and it has nothing to do with talent. If you want to build a reputation in you...

When it comes to branding, whether for podcasting, businesses, or as content creators, the goal is to stand out, stop the scroll, and engage audiences worldwide. Recently, I had the pleasure of chatting with Liz Mosley, an Adobe Express Ambassador, design and brand expert for small business owners, about the essentials of impactful branding. In this podcast episode, Liz shared very practical advic...

Have you ever felt like your podcast is a hidden treasure just waiting to be discovered? You're not alone. Many podcasters are sitting on a goldmine of content, unaware of how to leverage it for greater visibility and growth. In my recent conversation with Aime Cox, founder of Studio Cotton , we delved into the nitty-gritty of maximizing podcast exposure through effective website strategies, and t...

When is it time to hire a podcast coach? This question pops up frequently on my social media, and I thought it was high time to address it, especially considering the myths and mysteries surrounding the process. Who truly qualifies for a podcast coach, and who doesn't? Do you need a certain number of downloads or all the ‘pieces perfectly in place’ before you pursue coaching? This episode will dra...