The Podcast Babes

If your podcast promotion strategy consists of a single post announcing your new episode, you’re not going to see much ROI for all of the energy you’ve put into creating that new episode. As a Podcast Strategist, my goal is to get my clients the most impact possible from their podcast. To do this effectively, the promotion strategy we develop has to include both short-term and long-term components...

If you’ve been in the online business space for any amount of time, you’ve seen the 10k month message ad-nauseum. I don’t know when or why this became the benchmark of success for an online business owner, but I have started to see a backlash to these arbitrary goals of success and people looking for more sustainable ways to run their businesses. Amie Finlayson is an Online Business Strategist who...

Yesterday’s interview with Presh Rodgers is one of my absolute favorites because it was chock-full of so many amazing tips on how to optimize your Pinterest account to get more listeners for your podcast. If you haven’t already listened to that episode, grab a pen and some paper and do that first. Then come back here and we’ll talk some more about my Pinterest journey and why Pinterest should be p...

I've been on Pinterest since the beginning of this podcast, but I wasn’t seeing the results that I wanted. I knew my pins had views, but it didn’t feel like I was getting any new listeners from the platform. So I was eager to find out if my efforts were better spent somewhere else. Presh Rodgers is a Pinterest expert and she did not disappoint with her endless tips on maximizing your exposure...

Relaunching your podcast can have so many benefits for your show. This week, I spoke with Monica Tanner, host of On The Brighter Side Of Marriage , about the super successful relaunch of her podcast. Her relaunch was done in such a smart way and the strategy really paid off as she ended up ranking 4th in her category on Apple podcasts afterwards. Today I want to break down some of her tips so that...

I honestly believe there is no downside to relaunching your podcast. Whether you have taken an extended break, lost a co-host, or are celebrating a new season, relaunching your podcast is a great way to drive new traffic to your show. Today, I’m talking with Monica Tanner, host of On The Brighter Side Of Marriage podcast, about her recent relaunch that led her to becoming ranked #4 in her category...

I don't know anything about you or your podcast, but I know you can start monetizing your podcast right now. While you may not be able to make full-time income immediately, you can start generating some cash flow to offset the production expenses starting with your first episode. In yesterday’s episode, Claire Gosteli shared with us multiple methods she is using to monetize her  podcast, Dear...

The most common question I get from clients is ‘how can I monetize my podcast’? Podcasting requires a lot of effort and we all want to see a healthy ROI from our time and energy.  Claire Gosteli from Guavabean has done an incredible job of building a community around her business and podcast. In this episode, she shares with us how she monetized her podcast using both paid and free community resou...

Whether you plan out every little detail of your podcast launch months in advance or throw yourself out there without much planning, launching a podcast can be an overwhelming experience. In yesterday’s episode, Kelly Potts shared her launch strategy with us, which was completely different from my own strategy when launching this podcast. Whatever your strategy is, it’s important to not let the la...

Podcasting is not one-size-fits-all and I love to show you how different podcasters have success with completely different approaches. Kelly Potts is a marketing and mindset coach who happened to launch her podcast on the same day that I did. Other than both launching our shows on October 12, 2020, our launch strategies had nothing in common. While I embodied my “take messy action” advice and jump...

If the Public Relations strategy for your podcast consists of social media posts whenever a new episode is released, it’s not going to be enough if you want to grow your show. To really increase the number of listeners you have, you’re going to have to be more creative than that. Like when Sydney Weiss, my guest from yesterday’s podcast, submitted her podcast to a film festival...and won! Today’s...

How awesome would it be to win an award for your podcast? Sydney Weiss is a lawyer and award-winning podcaster who is joining me because I had to ask her, how did she win an award for her podcast? Her answer shocked me and I bet it’ll be a surprise to you, too. The best part? It’s totally doable! Tune in to today’s episode to learn how she did it and the tips she’s learned about podcasting along t...

Launching a new podcast can be scary. Not only are you worried if anybody is going to listen to your show, but you are putting yourself out there in a vulnerable way. Getting behind a microphone and sharing your thoughts requires a level of confidence that many people struggle with. In yesterday’s episode, Confidence Coach Brooke Lindsay shared with us some of her best tips on how to work past tha...

As a podcaster, it takes a lot of courage to get behind the microphone and put your thoughts out into the world. It can be a little scary and we could all use an extra boost of confidence as we step up to the mic each episode. Brooke Lindsey is a confidence coach and podcast host. In today’s episode, she shares her tips on how to boost your confidence, whether you are a first time podcaster or sea...

Getting to 1 million downloads is a dream many podcasters have and my guest yesterday was able to get there in only five years.  In yesterday’s episode, Sheena Yap Chan broke down how she got to 1 million downloads while staying true to her mission and gave us some great tips on how to get to that level organically and authentically. In today’s episode, I have some additional ideas on how to boost...

Growing up as a minority in Canada, Sheena Yap Chan rarely saw images that looked like her in the media. Believing blond hair and blue eyes were the beauty standard left her with low confidence in herself and her value.  Recognizing the harmful impact of underrepresentation, Sheena created The Tao Of Self-Confidence podcast to amplify the voices of strong Asian women to inspire and break stereotyp...

If you’ve been following me for any amount of time, you know how important I think podcast strategy is to your overall success. Over half of the episodes I’ve created for The Podcast Babes Podcast have focused on strategy.  This is why I loved having Melissa Ronda on the show yesterday. She has never had a strategy for her show and she is currently a top 15 weight loss podcaster. Our chat really g...

Before starting a new podcast, most podcasters attempt to plan out every last detail. Sometimes to a fault. That’s not the way Melissa Ronda did it, though.  Since the beginning of her top 15 weight loss podcast, Melissa has had no strategic plan for her show.  As someone who champions podcast strategy, I was super curious as to how Melissa was able to make it to 200+ episodes with no strategy. Ch...

Podcasters love creating new episodes. It’s what inspires us and we can’t wait to share our passion with the world. Though we love this medium, it is a lot of time, effort, and money to create each episode.  In yesterday’s episode, Kamille Cawley shared how she repurposes her episodes to get the most mileage from each episode and how recording with video allows her to create even more content from...

Being a two-time business owner before the age of 30 has taught Kamille a lot about what she values in life, which is building connections and community. As a Connection Strategist, Kamille’s passion is to help people build their communities and expand their audiences. In this episode of The Podcast Babes Podcast, Kamille shares with us the ins and outs of repurposing your podcast across multiple...

Most podcasters focus on building a connection with their listeners. What I love about what Lucy said in this week’s interview, is that it is also good to think about a connection that you build with your guests. In this episode, I will discuss different ways to build true connections with both your listeners and the guests on your podcast. Tune in to learn more! For full show notes visit thepodca...

A lot of times people want to start a podcast to get clients. For Lucy, it wasn't that. For her, what was important was actually the networking. She has clients who have listened to her podcast, and they feel connected to her, which makes it clear that she’s the right person to work with them. But that's not her priority.  Lucy’s priority is to serve whoever she's attracted to, whet...

Every podcaster posts on social media about new episodes and go check it out here. For me that’s the standard promotion of your podcast. In this episode, I will not be talking about that, but really about the extra things you can do.  I believe that if you really want to grow your podcast, posting on social media is not enough. There are ways to get new listeners without having to grow your Instag...

Tam Luc helps entrepreneurs create a bestselling book super fast and use it as a tool to help them make more sales (no matter what they sell). That immediately sparked my interest as an amazing way to repurpose your podcast content!  In this episode of The Podcast Babes Podcast, I asked Tam how you can use a book to make more sales in your business, how to use podcasting in that process, and what...

In podcasting, you have all the freedom in the world to do whatever you like. It’s your show and you are in charge. You can be as creative as you want to be, but that can also lead to feelings of overwhelm given all the choices and decisions you have to make. Today I want to discuss the different types of show formats that you can use. I’ll lay out the pros and cons for each one so you can decide...