The Podcast Accelerator: How to Grow Your Podcast

Apple has this week responded to the podcast community at large by vastly expanding the number of podcast categories available, in a move that is set to help podcasters and listeners to enjoy a better experience. Rolling out in September 2019, what do you as a podcaster need to do right now? Apple's official help section on this topic: https://help.apple.com/itc/podcasts_connect/#/itc9267a2f12 Wel...

So, iTunes is gone! That's right, in a move that has been speculated and guarded terribly for a long while now, Apple just announced the break-up of iTunes in favour of three new apps that includes Apple Podcasts for desktop! Also, they announced a far better podcast search experience, whoop! Here's a quick roundup of every announcement that could affect podcasters: Streaming audio API for Apple W...

Rebranding a podcast can feel like a mammoth task, but once you've gone through it, what key metrics should you be looking at outside of downloads? Well, what about softer, brand-led metrics and how you feel?! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.  I’m your host Mark As...

Worldwide Developer Conference (WWDC) is upon us on Monday 3rd June and there's a seemingly keen focus from Apple on podcasting this time around, so what can we expect to be announced and what will it mean for you as a podcaster? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.  I...

If you're rebranding a podcast you've been through a launch before, right? Let me give you a quick relaunch strategy that you can use in order to gain that first bit of traction for your podcast's rebrand. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.  I’m your host Mark Asquit...

Choosing a podcast name sounds easy, but it's too important to rush and it's too easy to try to be cute with your name. There're some things you MUST consider during this process, let's look at them. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.  I’m your host Mark Asquith, The...

RSS feeds are boring, but right now they power podcasting. So, let's look today at two options for your podcast RSS feed when you've decided to rebrand your podcast, the choice then becomes centred around the experience you’d like to give to your listeners. Let’s take a look.  Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and s...

Ok this is a big one - when rebranding our podcast it's vital to do TWO things to keep your subscribers: 1 is about your RSS feed, 2. is about your communications! Let's explore these two vital pieces of the podcast rebrand puzzle, today. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news...

We've talked about DIY podcast networks before and when it comes to a podcast brand, there's a decision that you need to make - is this the right time to start that first network? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.  I’m your host Mark Asquith, The British Podcast Guy...

Podcast cover art is easy, right? Hmmmm not quite! There are plenty of things to consider when putting your rebranded podcast cover art together, including brand continuity across potential networks and the "clickability" of your show based on how it LOOKS! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions...

What the heck is a podcast "notable"?! This is a term that I use to reference certain things that people recognise about your podcast instantly, e.g. for me, my theme music - for you it may be a segment or a tagline - when rebranding your show, it's important to understand when and what to maintain when considering these notables, as they're the beats that allow people to instantly become familiar...

A few days ago, Google made good on its promise and the promise of its product lead, Zack Reneau-Wedeen, to roll out podcast results and inline players within search engine results pages. Coupled with the backend transcription that Google uses to ascertain what exactly you're talking about in your episodes, there's a strong chance that we'll start to see YouTube like "sectional" search results, pe...

So many podcasters forget that the reason so many listeners love their show is because of THEM, the host! When you're rebranding your podcast it's easy to go OTT with formats, but I want to remind you today that you're the reason that people tune in - remember that, ok? So, let's dig into segments and show formats... Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcas...

Shooting from the hip when you start your podcast can be forgiven, I did it! But when you create your second or third shows, or decide to rebrand your current show you can't simply record and forget - today, let's talk about some goal setting options for your podcast rebrand. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straigh...

I've said this before many times, your podcast doesn't just belong to YOU. Rather, your listeners are your biggest stakeholders and honestly, I believe that they should have a say in this - so let's ask them these three questions. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. ...

Like most things, rebranding a podcast sounds easy but once you get started, you realise how much work there actually is to do in order to do it properly. Let's dig into three questions that will help you to decide whether this is the right move for you and your show or not. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight...

Rebranding a podcast isn't as simple as changing a logo and updating your cover art. We live in the audio world and as such, our whole brand is based upon what people hear - so what does it really mean to rebrand your podcast? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.  I’m...

Podcasting is ever evolving and as a podcaster, it's our duty to push the limits of the medium to bring the very best content to our audience. But to do that, we must iterate and change. How do we do that safely and effectively? That's what I'm going to be digging into this month on The Podcast Accelerator. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast educatio...

Welcome to The Podcast Accelerator, the short, actionable show that helps busy podcasters like you to grow your audience in specific, actionable ways. I’m your host, Mark Asquith, creator of the podcast hosting, analytics and marketing platform Captivate and you know, I work in podcasting every single day - it’s my job - I live and breathe it. But, with my background and role here at Captivate bei...