The Podcast Accelerator: How to Grow Your Podcast

I've got some bad news for you, you're marketing your podcast for YOU, not for your listeners. This is "inside out" marketing, where you market your episode based on the knowledge you already have about it, you're on the "inside" - trouble is, no one else is there with you and the marketing you're doing probably isn't working. Welcome to The Podcast Accelerator, the thrice-weekly show that brings...

I got an email from my friend Arnie last week asking me how best to prepare for his first ever podcasting conference, and it's not the first time I've been asked so... as a bit of a podcast conference veteran, let's dig in to my tips! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.&nb...

Like any touring band, you'll get sick of saying the same things over and over and repeating the same format time and again. But instead of making changes for the sake of it and confusing your audience, maybe it's time to double down because after all, each episode may be the very first for a new listener, right? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast ed...

Success in any field stems from repetition & discipline and in podcasting, it is no different. The "Golden Age of Podcasting" term that is often thrown around belies the fact that success in podcasting requires hard work and practice. Sorry to burst the bubble! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking r...

Woah! I've been a fan of Squadcast since I first met founders and my friends Zach and Rockwell a couple of years ago. I've been using it ever since to record any interviews that I do so I decided to invite the pair on to the Podcast Accelerator to talk about their immense version 2 release - enjoy! Check out Squadcast for your podcast interviews at www.markasquith.com/squadcast . Welcome to The Po...

Podcast goal setting sounds easy - you just put a really high download number down on paper and try to hit it, right? Wrong. Podcasting is about gradual growth and focusing on goals that aren't just download-oriented! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.  I’m your host...

Less is often more when it comes to podcast episodes and certainly, quality over quantity wins out every time - look at Dan Carlin, for example. Stop trying to keep up with your content hamster wheel and start thinking about actual podcast growth.  Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to...

When your podcast downloads aren’t trending upwards, the most common decision that you’ll make as a podcaster is to introduce more and more content - and it’s THAT which is causing your growth to stagnate... try this instead. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.  I’m y...

Podcast production is undoubtedly getting easier, with tools like Alitu, SquadCast and the RODECaster Pro it’s easier than ever to produce higher quality audio. But, most podcasters still spend too long on the production and not enough on the planning... Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to...

Look, just because the person that you follow online gets 10k downloads per episode doesn't mean that you should feel bad if you never get to that number - in fact, you probably don't NEED to. Let's stop beating ourselves up and be realistic, here. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podca...

So you have a sponsor and they pay for a pre-roll, so sure, you gotta do a pre-roll. But what about selling your own stuff? Where's the best place to talk about that during an episode?  Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.  I’m your host Mark Asquith, The British...

Most podcasters at some point want to monetize their show. I saw a post last week from a podcaster who mentioned that their guests were asking why they weren't making money yet, with only 500 downloads TOTAL - and it worried me, so I want to dive in here. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions t...

I love interviewing people and I love interview shows, but even though this is the most popular format amongst many categories of podcasts, it's not always the best choice. Here's why and when it isn't... Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.  I’m your host Mark Asquith...

There's a LOT of money flowing into the podcasting space right now. How will that affect you and I, the independent creators and what should you do right now? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.  I’m your host Mark Asquith, The British Podcast Guy and CEO and co-found...

Batching anything is a great way to manage a heavy amount of content in one go. But, although that can be superb for your podcast there are times when batching content actually holds you back. Let's take a look at how to stay flexible... Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news....

Taking potential listeners through the listener acquisition flow is a vital piece of the podcast growth formula and making sure that your podcast is easily shareable is absolutely paramount. Let's find out how you can make some changes to that, today. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to po...

Podcast trailers didn't really exist as they do now before late 2017 when Apple introduced the new "trailer" tag. Gone is the "Episode 000", and here's a simple yet effective trailer format that you can copy right now. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.  I’m your hos...

The podcast landscape has changed and with it, more and more podcasts are appearing daily. No longer can we expect potential listeners to just dive into our show, rather we must consider how we nurture them with our audio. Here's my take on the Listener Acquisition Flow. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-tal...

Being a podcaster is easy. Being a good podcaster is fairly easy. Being a great podcaster well, that's not quite as easy and requires the same level of practice as mastering any art does. This is where I would recommend you start... Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.&nbsp...

Podcast download growth is the single biggest challenge facing podcasters but with so many podcasters at so many different levels, how the heck do you even know what a "good" number is?! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.  I’m your host Mark Asquith, The British Podc...

Social media is vital to any modern marketing plan, but so many podcasters get the basics wrong and in particular, they think of their social profiles in isolation from their wider brand and marketing. That ain't gravy. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.  I’m your ho...

Podcasting is a long-term commitment and part of that is ensuring that you continue to give your audience what they want, but also that you make sure that you not only test your content, but also your marketing, listener engagement and every facet of your podcasting workflow. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straigh...

Podcast download metrics can be confusing, addictive and honestly a little misleading at times. So, as a podcaster where should your attention be focussed when it comes to download statistics? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.  I’m your host Mark Asquith, The Britis...

Podcasting is becoming busier and busier every day. More money is being spent on marketing the "big" shows and thanks to that, making sure your podcast is as visible as possible has never been more important.  Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.  I’m your host Ma...

Podcast teams & guests are something that we feel passionate about and that is built right into our Captivate.fm podcast hosting platform, now Apple has joined many in the industry in helping to put talent at the front of podcasting. They just announced the addition of guest and host images within Apple Podcasts and of course, the ability to search by host or guest - due in September this is a...