The Pod Files - A Content Marketing Podcast in a Creator Economy World

In this episode of The Pod Files, host Bogdan Bratis welcomes Andreea Coscai, a Romanian podcast producer, marketer, and co-founder of Podvision. Andreea shares her international journey, having lived in China and the United States before returning to Romania. She talks about her beginnings in podcasting, inspired by her mentor and exposure to the power of audio storytelling, and details her exper...

In this solo podcast episode, Bogdan Bratis talks about why naming a podcast correctly is important and what mistakes to avoid in the process. You will learn the power of keywords in ranking your show on podcast players, why trademarking is essential, and how the right podcast name can improve your company or personal brand. This episode is short and sweet, but it contains essential information th...

In this episode of The Pod Files, host Bogdan Bratis sits down with podcasting industry veteran James Cridland, the editor of Podnews and a leading radio futurologist. James shares insights from his impressive career, including launching the world's first streaming radio mobile app and advising major broadcasters like the BBC and ABC Australia. The conversation covers the evolution of podcasting,...

In this episode of The Pod Files, host Bogdan Bratis sits down with serial entrepreneur Samir El Kamouny. He shares insights from scaling e-commerce and SaaS companies past growth plateaus, emphasizing the importance of optimizing the entire marketing funnel and focusing on benefits over features. The conversation covers competitive analysis, the value of creative guarantees in client offers, and...

Jodi Krangle, an experienced voice-over actor and host of the "Audio Branding" podcast, joins Bogdan Bratis on "The Pod Files" to discuss her journey into voice acting and the importance of audio branding. Jodi shares her journey into the industry, including her previous work with the CNIB, and her transition from SEO and internet marketing to full-time voiceover work. She emphasizes how audio pro...

In this episode of The Pod Files, host Bogdan Bratis sits down with Randy Rohde, a digital marketing and PR expert and founder of 38 Digital Market and The News Guy. The conversation takes a deep dive into the power of SEO press releases: what they are, how they work, and why they’re a valuable tool for entrepreneurs, content creators, and especially podcasters. Randy shares his journey from start...

In this episode of The Pod Files, host Bogdan Bratis sits down with Victoria Bennion, a UK-based visibility strategist and founder of The Best Podcast Guest booking agency. Victoria shares her journey from journalism to becoming a sought-after expert helping authors, entrepreneurs, and experts break through the noise by landing guest spots on the right podcasts. The conversation covers the essenti...

Host Bogdan Bratis invites author Kyle Murtagh, public speaking instructor, back-off in this edition of The Pod Files. Following a technical glitch 🫣 on their first recording, the two go into Kyle's personal trip from shy introvert to European public speaking champion. Through his "Five Pillars of Effective Public Speaking," body language, voice, structure, clarity, and impact, Kyle emphasises th...

In this episode of  The Pod Files , host Bogdan Bratis speaks with branding expert Giles Etherington, founder of Brand Satellite . Giles shares his extensive experience of over 30 years working with global brands like Heineken, Volvo, and Kellogg’s, and offers valuable insights into the concepts of branding versus a brand. He highlights the common misconception that a logo is a brand and emph...

Summary: In this episode of  The Pod Files , host Bogdan Bratis dives into the world of YouTube with guest Andrew Murdoch, a YouTube marketing expert and founder of  YT Era . Together, they explore practical strategies for businesses to use YouTube as a content marketing engine. Andrew shares insights on the importance of focusing on the viewer, creating targeted content, and understandi...

Summary In this episode of The Pod Files , host Bogdan Bratis welcomes Adam Morgan, a 20-year veteran in auditing, quality management, and the founder of Gia Consulting Ltd . They delve into the importance of policies, procedures, intellectual property, and compliance for businesses, especially in content marketing. Adam explains the difference between policies and procedures, stressing the need f...

Summary In this episode of The Pod Files , host Bogdan Bratis interviews Craig Campbell , an SEO expert with over 22 years of experience and a successful digital marketing career. Craig & Bogdan talk all about SEO and content marketing in the new AI revolution. Craig shares insights on boosting website visibility through click-through rate manipulation and multi-channel traffic sources, while...

This is an introductory episode to The Pod Files. Learn why you should listen to this podcast, the value it will provide to you, and when the episodes will drop.  In this very short episode, we also learn about the meaning of the name "The Pod Files"; you probably guessed it, it comes from ... Don't forget to review our podcast; this will help the show's algorithm and discoverability.  L...