Shelley Smith
The Playful Mompreneur
Want to be both a parent and a business owner — and actually enjoy it? Then let's play! I’m on a mission to make business ownership as fun as child's play for moms and dads. I interview mompreneurs who are rocking this double gig of parenting and business ownership — with some even throwing homeschooling into the mix. We'll talk about playful productivity, tools and tech for online businesses, sales, marketing, copywriting, and the playful life. You're in the right place if you want to build a business that is fulfilling, profitable, and makes the world a better place. Plus, you want a busines...
Be sure to visit the podcast's website and support the creator: playfulmompreneur.substack.com
Author
Shelley Smith
Category
Podcast website
Latest episode
Jun 21, 2024
Where to listen?
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Episodes
TPM#34 Creating or revamping your website? Do it like a Lazy Genius! 21.06.2024 28:51
Get ready to make website development a breeze! In this episode, Shelley Tonkin Smith is diving back into the world of websites, showing us how to tackle website creation or revamp projects without the stress. She's applying Kendra Adachi's Lazy Genius principles to website creation, making the process fun and manageable. Shelley walks us through the refreshingly simple Lazy Genius five-step proce...
TPM#33 Website Building: A Page-by-Page Guide from a Playful Copywriter 18.05.2024 33:13
Whether you're just getting started in business, or you've been in the game for a while, a professional website is difficult to live without... I must say, I consider a "home on the internet" that you own and control, an absolute MUST for a business owner. But building a website for your online business is not a one-and-done affair! Ask me, I know. I've been in business for going on 15 years, and...
TPM#32 Ready for a LIGHTT approach to journaling? 04.05.2024 18:14
Shelley's discovered a chilled approach to daily journaling, designed to bring clarity and joy to the lives of busy mompreneurs. It's called the LIGHTT Journaling Method. Shelley shares her journey of rediscovering the power of journaling and outlines the six key components of her LIGHTT method: Lowlight, Insight, Gratitude, Highlight, Traction, and Tomorrow. She'll take you through how LIGHTT jou...
TPM#31 Top 3 Small Biz Money Mistakes (and how to avoid them) with Anne Gray 28.02.2024 31:27
Are you making one of the top 3 money mistakes in your business? Today, my friend and fellow business owner, Anne Gray and I talk through these three mistakes and share our best tips for avoiding them. It's actually more like one BIG TIP, and (spoiler alert, it's the Proft First System, developed by Mike Michalowicz. I'm going to be leading a Profit First Read-Along with Anne on her Leaders' Libra...
TPM#30 On using LinkedIn and other Social Media your own way 21.02.2022 25:03
Lauren Kinghorn gets very honest about what she thinks about social media in this, the third and final part of our interview. She shares about why she enjoys using Pinterest and LinkedIn; and then she goes into some detail about how she uses LinkedIn strategically for her business. What I kinda love about this episode is that it was recorded several months ago and although Lauren casts a bit of sh...
TPM#29 How to be playfully productive with Lauren Kinghorn 24.01.2022 39:02
Today, Lauren Kinghorn joins me again to talk about playful time management and productivity – basically an answer to that blanket question, “How do you do it?” With a playful edge... Lauren is a serial entrepreneur and a mom. She’s such a bubbly and inspirational presence, so it’s no wonder that one of her other businesses is called Inspiring Mompreneurs, where she interviews mompreneurs and shar...
TPM#28 Brainstorming a Minimum Viable Product (MVP) for multi-passionate mompreneur Lauren Kinghorn's next business venture 17.01.2022 40:21
In this first episode of 2022, Lauren Kinghorn shares how she started and monetised her first blog, and then went on to set up two more blogging businesses. Now Lauren is starting a fourth business (!) around her passion for plant-based eating and so we spend some time in this episode brainstorming ideas for a Minimum Viable Product (MVP) for this new business. So if you’re looking for MVP ideas,...
TPM #27 How to percolate productively, without procrastinating (a business episode, with coffee metaphors :) 29.11.2021 34:20
Percolating is not just for coffee ;) Your business ideas can also benefit from a bit of percolation, and by that I mean some time and space to develop — before you run headlong into action. BUT... when is percolating actually procrastination ? And how can we as playful business owners percolate on our ideas... productively? Is that even possible? These are some of the ideas I'm discussing in toda...
TPM#26 How to run your business when life gets tricky (no, it's not about work-life balance) 30.09.2021 29:50
I don't need to tell you that life can be tricky. If you need any convincing, just consider the last 18 months or so, since we started living in pandemic times. (By the way, I've taken to using the term "tricky" after becoming an avid fan of Dr Becky's parenting podcast, Good Inside ). So in the midst of life's trickiness and challenges, how do you keep your business ticking over? Or — maybe you'v...
TPM#25 Sales Page Copywriting and Tech Tips 30.08.2021 38:25
Get the Playful Sales Page Template at a 20% discount (before 30 September 2021) — that's $20 instead of the regular price of $25. This template will save you hours of time, approximately 10 grey hairs, and potentially thousands of dollars (or tens of thousands of rand!) on the services of a copywriter. That's because I've given you a proven sales page structure and packed the template full of my...
TPM#24 Why you need a Sales Page — like, yesterday! 23.08.2021 34:28
Get the Playful Sales Page Template at a 20% discount (before 30 September 2021) — that's $20 instead of the regular price of $25. This template will save you hours of time, approximately 10 grey hairs, and potentially thousands of dollars (or tens of thousands of rand!) on the services of a copywriter. That's because I've given you a proven sales page structure and packed the template full of my...
TPM#23 Playful productivity strategies for overwhelmed mompreneurs 16.08.2021 30:43
As a mompreneur, I'm sure it's safe to assume you don't have a whole lot of spare hours in your day. In fact, when you get some child-free time to focus solely on work, I'm sure you feel the pressure to be as productive as (super-)humanly possible! The thing is when we put ourselves under this kind of pressure, then it's difficult to feel playful. Our work can stress us out, instead of making us f...
TPM#22 When the going gets tough, the tough get playful — with Alison Deary of The Papery 09.08.2021 45:05
When the going gets tough, it’s often really difficult to feel playful. We have to feel safe to play and I think for many of us, feeling safe has been a bit of an issue over the past 18 months or so. My guest today has had her share of tough times in business and with her own health. Alison Deary, is the co-owner of The Papery, a proudly South African online store that sells beautiful diaries, jou...
TPM#21 Get featured on The Playful Mompreneur + the highlights of TPM so far 02.08.2021 32:56
It's the Playful Mompreneur Podcast's 21st Birthday (in number of episodes, not in years — just yet!) and I'd love to hear from YOU as I plan the next season of the show. Really — I'd love to HEAR your voice, asking me a 90-second question. You can record your question at playfulmompreneur.com , by hitting the big red "Start recording" button. Feel free to share the name of your business and the b...
TPM#20 The value of "sure thing" work in an uncertain world (reflecting on Jennifer Locke's interview) 26.07.2021 39:08
There's a lot of uncertainty in the world at the moment. As moms, we have to navigate this uncertainty not only for ourselves but also for our kids. And then there's the uncertainty involved with starting, maintaining, and growing a business for us as mompreneurs. I think we could all do with a bit of certainty in our lives, what ya think? So in this week's episode, I'm unpacking a comment that Je...
TPM#19 Confessions of an "accidental mompreneur" — with author coach, ghostwriter AND business owner, Jennifer Locke 19.07.2021 51:33
"Business? Ugh!" That's the response you would have received if you went back in time to Jennifer Locke's college days and asked her whether she'd like to go into business. Yet, Jenn is now in her fifth year of running a successful business! A true Playful Mompreneur, Jenn spends no more than 15 hours per week on her business, leaving the rest of the time to spend with her 5-year-old twin girls. A...
TPM#18 Practice: Why every Playful Mompreneur needs to do it! (Reflection on Candice's interview) 12.07.2021 30:37
Practice over Perfection. This is one of the "Plays" that you'll see coming up in my book The Playful Mompreneur — which is set for release on SA Women's Day on 9 August!!! In this episode, I reflect on my interview with Candice Alvey in Episode 17, highlighting how the practice mindset has fuelled the origin of her first business, Lexi's Lunch — and has also equipped her to start another business...
TPM#17 Design your ideal life: How Candice Alvey fits in homeschooling, business ownership, and space for creativity 05.07.2021 46:00
As a Playful Mompreneur , you can design your life and business to your exact specifications. That’s exactly what my friend Candice Alvey has done. Candice has a blog and business called Lexi’s Lunch , where she writes about health and nutrition and shares delicious healthy recipes, perfect for families. In our interview, she talks about how she has designed her business around her life — particul...
TPM#16 Join the Playful Mompreneur Playbook's Street Team 20.06.2021 6:51
Are you enjoying the Playful Mompreneur Podcast? Then I think you'll love my upcoming book, The Playful Mompreneur's Playbook . I'd also like to invite you to be part of my launch Street Team for the book. As a member of the Street Team, I'd need your help with: Promoting The Playful Mompreneur's Playbook to your networks when it launches. I'm pushing for August the 9th (Women's Day in South Afric...
TPM#15: Getting things done: The marathon or the sprint? BTS on book writing + reflections on Amanda’s interview 14.06.2021 42:01
When it comes to getting things done, which one do you gravitate towards? The marathon or the sprint? In this episode, I'm reflecting on my interview with the incredible Amanda Jefferson of Indigo Organizing (check out Episode #14) . And I'm giving you a behind-the-scenes look at my book writing process as I near the end of the 6-month deadline I assigned to myself. Spoiler alert: It hasn't gone q...
TPM#14 Less stuff, less stress, more space and more time for what matters #shedtheshoulds with Amanda Jefferson 07.06.2021 46:46
Are you a member of the Playful Mompreneur Club? Sign up here . I'll let you know when a new episode drops and share some bonus content with you too. Today’s episode found its own hashtag, #shedtheshoulds. My super spunky guest Amanda Jefferson said it at the beginning of our interview and then it kept cropping up as a theme. If you’re feeling like you “should” be doing a whole lot of things — wh...
TPM #13 What is play? And what does it mean for mompreneurs? (A Review of Stuart Brown's book, Play) 31.05.2021 38:20
Are you a member of the Playful Mompreneur Club? Go to playfulmompreneur.com to sign up. I'll let you know when a new episode drops and share some bonus content with you too — like free resources and excerpts from my upcoming book. After a dozen episodes of the Playful Mompreneur Podcast, I'm convinced that we're on to something when it comes to embracing playfulness in our own businesses. The m...
TPM#12 How to handle FOMO and embrace focus as a mompreneur (reflecting on Ashley's interview) 24.05.2021 26:22
Are you a member of the Playful Mompreneur Club? Go to playfulmompreneur.com to sign up. I'll let you know when a new episode drops and share some bonus content with you too — like free resources and excerpts from my upcoming book. Join Ashley’s FREE Screentime Challenge to create a digital wellness plan that's perfect for your family — May 24th to 26th in her Facebook Group, the Joyful Mama Me...
TPM#11 Seriously playful — how Ashley Becker-Nunley infuses play into the serious business of mompreneurship 17.05.2021 54:17
Are you a member of the Playful Mompreneur Club? Go to playfulmompreneur.com to sign up. I'll let you know when a new episode drops and share some bonus content with you too — like free resources and excerpts from my upcoming book. Join Ashley’s FREE Screentime Challenge to create a digital wellness plan that's perfect for your family — May 24th to 26th in her Facebook Group, the Joyful Mama Me...
TPM#10 On simplifying, prioritising, and going with your (energetic) flow — my reflections on Lynne’s interview 10.05.2021 34:41
Are you a member of the Playful Mompreneur Club? Go to playfulmompreneur.com to sign up for free. I'll let you know when a new episode drops and share some bonus content with you too — like free resources and excerpts from my upcoming book. OK Playful Mompreneurs, it’s time for us to rewrite the rules of business. I’m talking about the rules of big business and corporate institutions. I’m also t...
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