The Playbook With David Meltzer

Danny Cortenraede, CEO of InStudio Ventures and Co-Founder of Wannahaves, shares his thoughts on the value of having superstars like Christiano Ronaldo and Paul Pogba as an active part of their channel and community, as well as what you can learn from the mindset of the world’s best athletes. Cortenraede and host of #ThePlaybook , David Meltzer, chat about topics including the three most common re...

5 STEPS TO THRIVE IN YOUR BUSINESS: 1. Stimulate Interest: Stimulate interest for availability, then stimulate interest for your business. 2. Transition the Interest: Emotionally connect with who you’re targeting. Then transition through professional collateral and an explanation of true value. 3. Share the Vision: Share the vision of true value. You want to demonstrate the value you’ll be providi...

On this episode of #ThePlaybook , Kara Goldin, Founder & CEO of Hint, Inc., author, and podcast host, sits down to discuss: [2:10] - Her thoughts on how to leverage curiosity in your career in order to be happier [4:24] - Why being a “visionary” can also present challenges for a CEO [8:47] - What it means to be an “accidental entrepreneur” and why that isn’t necessarily a bad thing [15:09] - T...

There are two simple ways to get what you want in life or business: 1. You can ask for it. 2. You can attract it. ASK: A piece of information or content with a specifically designed “ask” built in for the target market that will inspire them to take action. Ask people for help or ask people if they know somebody who can help. When you ask people if they know somebody that can help, you have expone...

On this episode of #ThePlaybook , Vince Guzzo, President and CEO of Cinémas Guzzo, sits down to discuss: [2:51] – How he identifies whether entrepreneurs are coachable enough for him to work with [5:25] – Why leaders must understand “when to act like a general” [6:10] – The origins of his “Mr. Sunshine” nickname [15:00] – Why it is essential to challenge other entrepreneurs about the assumptions t...

Step 1: Identify when you’re in ego-based consciousness This step requires becoming cognizant of your ego and your feelings involving the current situation. By this, I mean stepping back from the situation to understand how and why you feel this way. For example, every morning I get up at 4:30 am to meditate and workout. On a Saturday, a few months back, I woke up and noticed one of my daughter’s...

Justin Pugh, offensive guard for the Arizona Cardinals, shares his thoughts on what it’s like to play in a place like New York as a rookie, as well as how an athlete’s mindset and mental preparation impacts their life on and off the field. Pugh and host of #ThePlaybook , David Meltzer, chat about subjects including what Justin did with his first game check (and what he should have done instead), a...

Dr. Brian Lima, renowned cardiac surgeon and best-selling author of Heart to Beat , sits down to chat about what it means to have the license to chase your dreams, as well as how his father’s heart attack ended up inspiring him to help others through the same situation. Dr. Lima and host of #ThePlaybook , David Meltzer, share their thoughts on a variety of topics including the influence of having...

Today's episode is about 10 ways you can accelerate your success. Today's episode was put together by my good friend Evan Carmichael, and I am going to talk about the #1 mistake I see people making when trying to accomplish their goals and the reason why you need to have core values if you want to achieve your goals. Tweet me @davidmeltzer which of these was your favorite and don't forget to come...

On this episode of #ThePlaybook , Aaron Keay, Chairman of The Alkaline Water Company, chats about: [1:20] - What traits your team needs to mobilize quickly when there’s a spike in demand [3:47] - Why M&A strategy is changing for companies big and small post-COVID [5:49] - Three essential components to help a business grow, even when times are tough [7:43] - The two things that he learned playi...

Contrary to popular belief, people that schedule or have many meetings during the day are not busier than other people. There are only two determining factors, whether you're busy or whether you're accessible , and how productive you are. You want to hone in on your accessibility and productivity when you look at your calendar.  Leverage Your Calendar A calendar is a tool that can change your life...

On this episode of #ThePlaybook , Paul Rabil, Cofounder of the Premier Lacrosse League (PLL), shares his thoughts on: [1:41] - How being a competitor is key to raising capital for your business [5:54] - Why he’s committed to getting “net new fans” and creating an entertaining product [11:31] - The belief that social media is overtaking traditional media in terms of its importance [18:18] - How spo...

The Five Keys of Time Management 1. Create a Habit Machine: Lower the Bar A stable routine is always helpful, which is why having a habit machine is essential for those who are trying to maximize the efficiency with their time. Your habit machine, which is simply a system to help you build positive habits, will help you to begin adding more value to your daily routine. The first step is a little c...

The first step to building your audience is to find your frequency. What does that mean, “to find your frequency”? Whether it’s building a brand or business, it’s essential to find out what the “woo-woo” person in me describes as a “vibration”— in other words, an emotional appeal meant to reverberate with your target audience or market. Three Components to Frequency: (1) Strength- How Strong is yo...

Earlier this week I was asked on Clubhouse what kind of education reform I would recommend for K-12 education. I think we have to understand that we live in a skills-based economy rather than a knowledge-based economy and we need more mentorship in education to help accelerate all the skills that we should be learning in K-12 education. If you want me to answer your question on the podcast, tweet...

Austin Ekeler, running back for the Los Angeles Chargers, discusses what motivated him to start his own foundation to empower kids to chase their dreams, as well as how his interest in gaming and esports has evolved since using it initially to connect with his community. Ekeler and host of #ThePlaybook , David Meltzer chat about a range of topics including how Austin got up the nerve to ask Coach...

People connect through emotion, and everything is your stage . I try to find two ambassadors a year.  The goal for this is to simply find two ambassadors for your brand that align with your brands values and can organically sell to others. From there, you want each ambassador to find two additional ambassadors. After 20 years of doing this, you would have two million ambassadors.  So , how do you...

On this episode of #ThePlaybook , Steven and Brittany Yeng, Co-founders of Skrewball Whiskey, share their thoughts on: [4:00] - How a random act of kindness led to Steven coming to America [10:40] - Why Brittany chooses to define luck differently from other entrepreneurs [12:43] - The journey the pair took across the country to better connect with their consumers during COVID [16:10] - Their strat...

I used to define happiness as the enjoyment of the pursuit of your potential. Now, I have found that it's not only the enjoyment of the pursuit of your potential — but the consistent and persistent enjoyment of that pursuit of your potential that helps you to crush your goals. CONSISTENCY- Meaning Do It Every Day Consistency is massively important because it allows you to focus on what you want. F...

On this episode of #ThePlaybook , Lauryn Bosstick and Michael Bosstick, Hosts of The Skinny Confidential HIM & HER Podcast, share their thoughts on: [1:49] - The one question that content creators who are starting out shouldn’t ask themselves. [7:00] - How content creators are able to “evolve beyond themselves” in order to better connect with their community. [11:17] - The consequences of “cha...

When people used to ask me the difference between a coach and a mentor, I used to joke that the difference was about $500 an hour. Now, I have a different and more nuanced perspective on what it means to be both an effective coach and an effective mentor. I define a (good) coach as someone who is able to bring the best out of you. A mentor is someone who gives you the best of themselves, whether t...

If you’re looking to buy low and sell high, one of the best places to start is a market that you’re passionate about. For me, I’ve always been interested in cars, so when I’m looking to create margins in a market that interests me, I look for cars to flip. My typical strategy goes something like this: If I have $1,000 to start, I will begin researching the fastest-selling cars right around the $3,...

Christina Russell, CEO of Sola Salon Studios and CEO of The Woodhouse Day Spas, talks about how a suggestion from her husband sparked her interest in franchise businesses and serendipitously led her to entrepreneurship, as well as recent trends in the beauty industry. Russell and host of #ThePlaybook , David Meltzer, chat about a variety of subjects including why having the right team is essential...

Today's episode is from my appearance on The Kara Goldin Show! Kara and I are going to discuss my early relationship to money and how I lost over $100 million dollars, how to embrace your mistakes and learn the lessons from them, and why you need to stop putting faith into what other people want for you. Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions l...

On this episode of #ThePlaybook , Arnold Donald, President and CEO of Carnival Corporation, sits down to discuss: [4:40] - Why he turned down Ivy League schools and West Point in favor of attending Carleton College [9:00] - Why a successful business “rises all tides” along with it [21:52] - What it means to elevate your standards of social justice and why it’s so valuable  [23:48] - How to react w...