The Playbook

In this episode, we uncover the fascinating story behind Steve Cohen's groundbreaking investment in women's golf and what it means for the future of the sport. Join us as we explore the motivations and strategies that led to this pivotal moment, highlighting the potential for growth and inclusivity in golf. Key topics include the impact of high-profile investments on women's sports, the evolving l...

In this episode, we challenge the traditional concept of golf leagues and explore innovative alternatives that could reshape the future of the game. Discover why the next wave of golf leagues might not resemble the familiar tours we know and love, and how this shift could attract a new generation of players and fans. Key topics include the evolution of golf participation, creative formats that enh...

In this episode, we dive into the dynamic world of golf brand growth, exploring the strategies that can elevate your business from 3,000 to 3 million. Join us as we unpack the essential tactics that successful golf brands are using to expand their reach and engage their audience effectively. Key topics include harnessing the power of digital marketing, building a loyal community, and leveraging da...

In this episode, we pull back the curtain on CoachNow's remarkable journey to reaching 10 million users. Discover the innovative tactics and strategic decisions that propelled this platform to the forefront of the golf coaching industry. Key topics include the importance of user engagement, leveraging technology for growth, and the pivotal moments that shaped CoachNow's success. We’ll also discuss...

In this episode, we uncover the inspiring journey of transforming a passion for golf into Arizona's premier media brand. Join us as we delve into the story behind the creation of a vibrant golf newsletter that resonates with enthusiasts and operators alike, all while maintaining authenticity and integrity. Key topics include the challenges of building a brand from the ground up, effective strategi...

In this episode, we dive into the art of collaboration in the golf industry, unveiling the essential elements that make partnerships thrive. Discover how a simple "vibe check" can set the stage for successful alliances between brands, operators, and influencers. Key topics include the importance of shared values, effective communication strategies, and the role of creativity in forging impactful c...

In this episode, we explore McLaren Golf's audacious move that’s shaking up the traditional golf landscape. Discover how this iconic brand is breaking the old playbook and setting new standards for innovation in the sport. Key topics include McLaren's strategic approach to brand positioning, the integration of cutting-edge technology in golf, and the implications of their bold decisions for the in...

In this episode, we pull back the curtain on the dynamic world of golf media and explore why the conversation inside the ropes is anything but quiet. Join us as we dissect the evolving landscape of golf communication, from traditional media to the rise of digital platforms, and how these changes are shaping the future of the sport. Key topics include the impact of social media on golf narratives,...

In this episode, we reveal how a single LinkedIn message can open doors to incredible opportunities in the golf industry. Join us as we share the inspiring story of a connection that transformed a career and provided invaluable insights into networking effectively within the golf community. Key topics include the power of personal branding on LinkedIn, strategies for making meaningful connections,...

In this episode, we dive deep into the surprising reasons why your golf business may be hitting growth roadblocks, despite a thriving demand in the industry. Join us as we uncover the critical growth gaps that many operators overlook and explore actionable strategies to bridge them effectively. Key topics include identifying market opportunities, optimizing customer engagement, and leveraging data...

In this episode, we uncover the hidden costs of working with creators and why many golf brands are overpaying for their partnerships. Join us as we break down the common pitfalls in creator collaborations and provide actionable strategies to optimize your marketing budget. Key topics include understanding creator value, negotiating fair rates, and leveraging data to make informed decisions. We’ll...

In this episode, we tackle the pressing issue of the broken media landscape in golf and why many brands struggle to adapt. Join us as we dissect the challenges facing golf media today, from outdated practices to the missed opportunities for engagement. Key topics include the impact of digital transformation on traditional media, strategies for brands to effectively communicate with their audience,...

In this episode, we explore the art of post-round connections and how they can transform a simple game of golf into lasting relationships. Join us as we delve into the significance of social interactions on and off the course, and how they can enhance the overall golfing experience for players and operators alike. Key topics include strategies for fostering community engagement, the role of inform...

In this episode, we sit down with Celia Palermo, a visionary leader reshaping the future of golf. Discover how her innovative approach is transforming the game and what it means for golf brands and operators. Celia shares her insights on the evolving landscape of the sport, the importance of inclusivity, and the role of technology in enhancing the golfing experience. Key topics include the impact...

In this episode, we explore the inspiring journey of Greta Siedow, who transformed her passion for golf from a volunteer role into a leadership position at KPMG. Join us as we delve into the pivotal moments that shaped her career and the lessons learned along the way. Key topics include the importance of mentorship in the golf industry, strategies for building a strong professional network, and ho...

In this episode, we dive into the revolutionary world of golf instruction with Golf Live, a platform that's transforming how players connect with coaches. Discover how this innovative service is leveraging technology to bring personalized lessons directly to your device, making expert guidance more accessible than ever. We explore key topics such as the impact of virtual coaching on player develop...

In this episode, we dive deep into the art of crafting a winning content strategy that elevates your golf brand. Discover why the real challenge isn’t marketing, but rather how to create compelling content that resonates with your audience. We’ll explore key tactics for engaging storytelling, the importance of understanding your target market, and how to leverage various platforms to amplify your...