The Playbook For Youth Sports

What if youth sports organizations could spot burnout, disengagement, or harmful dynamics before kids quit or get hurt? In this episode of The Playbook for Youth Sports , Jennifer Peacock talks with Pamela Minix , founder of the Sports Wellness Platform, about how data-driven insights into mental, emotional, physical, and social well-being can transform the athlete experience. They explore why kid...

In this episode of The Playbook for Youth Sports, Jennifer Peacock sits down with John David, CEO of Sports ETA, to break down how sports tourism really works and why many event operators are leaving money, resources, and support on the table. They unpack how Sports ETA connects event owners with destinations, CVBs, and sports commissions to drive economic impact, secure sponsorships, reduce event...

In this episode of The Playbook for Youth Sports, Jennifer Peacock talks with Neil Anderson, CEO of SkillShark, about why the traditional pen-and-paper tryout is broken and what happens when clubs start treating evaluations as a development tool instead of a one-time sorting exercise. Neil shares how clubs can use data to run cleaner tryouts, give every athlete meaningful feedback, normalize coach...

In this episode of The Playbook for Youth Sports, Jennifer Peacock sits down with James Peterson, Director of Partnerships at 3STEP Sports, to break down what great sponsorships actually look like and how the right partner can elevate an entire club community. James shares real examples of high-impact partnerships, including creative event activations and long-standing collaborations, and explains...

Technology has transformed how clubs register players, manage finances, and communicate with families, but what’s next? In this episode of The Playbook for Youth Sports , Jennifer Peacock talks with Kris Baker, President of Demosphere , about how innovation, data, and AI are reshaping the youth sports experience. They discuss how Demosphere’s 36-year legacy has evolved from simple registration too...

Admin overload is crushing youth sports, but it doesn’t have to. Jennifer Peacock talks with Tyler Kreitz, CEO of Focus on the Field , about the “admin glut,” why professionalizing the delivery of youth sports (not the kids) is a net positive, and how outsourcing registration, communications, websites, and tech frees clubs to focus on coaching and community. Tyler shares real examples, pricing tra...

In this episode, Jennifer Peacock sits down with Scott Wollaston, Co-Founder of the Institute for Youth Sports Leaders (IYSL) and CEO of NC Fusion, to talk about what it really takes to build great organizations - not just great teams. Scott shares how IYSL is helping youth sports leaders grow through collaboration, self-assessment, and shared best practices across all sports. From redefining what...

In this episode, Jennifer Peacock sits down with Spencer Grider, CEO of Zorts, to explore how the platform is tackling one of youth sports’ biggest problems - cheating and player identity fraud. Spencer shares the story behind Zorts ID and how facial recognition is helping event organizers verify players instantly, stop age fraud, and even improve safety at tournaments. They discuss the balance be...