The Pivot Podcast: Ethical Marketing Strategies for Hairstylists

First episode release in January of 2023 wanted to share what it can do for you why is important that you try it to see if it’s the right fit for you and your business. Part of being business owners is about pivoting innovating and changing so remember you don’t have to do all the things but do get familiar with tools 🧰 helping other business owners in many ways.

Breaking the stigma that we as part time hairstylists or beauty business owners can’t be successful and are less than just because we choose to be part time in the industry ✨In this episode share how my health and needs to have a harmonious life made me go into becoming part time hairstylist since 2018 and the growth and challenges in removing imposter syndrome or not feeling enough or less than...

So you are ready to become teach online..But are you wondering… Questions answered in this episode: - Is your industry already full of courses why bother? - Is a digital course right for your business? -Would your 1-1 service or technique translate into a course? - You are ready not sure where to start? Today sharing online marketing expert & New york times best selling author who is the mentor wh...

Today talking about what program has made email marketing simpler, Best practices to protect yourself, what to write and how to make it sound more like you. Lastly you are already busy doing so many things in your business the booking system I use that makes text / email marketing simple with templates already included. Also share some outside of the box email marketing ideas that I have done, for...

Inspired by literally many off days! how to reset, what giving yourself grace can do for you and the importance of flexibility and lessons learned along the way. Helping you on those off days because they happen ✨

A episode on things no one told me and 5 years later sharing my insights.

Do you ever get that idea 💡 or feeling of creating or sharing a video, picture or work in your own creative way? The importance of following our own inner nudges and taking action. In this episode share how to handle objections when others don’t understand your work and the importance of taking action and sharing your work to grow both personally and in business. Take what resonates and helps and...

Sharing my journey to becoming a brand educator and teaching online that evolved to online education. Sharing the 3 online classes that transformed my biz and life and lessons thru the years

This is not I’m a pro at it lol more of this is my experience with this new app by meta and the awesome reminder of the importance of being more than just what we do because You are so much more than your business ♥️

3 kids out of school and our clients and business is not on summer break! Taking time to slow down on marketing my business for a month what I did, why is so important that you take time to define your meaning of success in your life and business. Also share Why is important to build a business and life that fits your needs and was to Stop comparison from taking away from your life and present mom...

To dm or not to dm that is the question? Today sharing the insights the ugly, the good and the great of communicating and selling thru the dms. From services, classes, consulting to working with brands sharing insights. How to see if selling thru the dms with integrity is right for you? The power of dm's and hard lessons along the way so that you can take what is helpful to implement in your o...

Balance does that seem like the unattainable illusion we all get told about. Today sharing why I don’t believe in balance and more importantly the importance of having harmony between your life and business. As a mom of 3, self employed business owner, and managing my husbands business how I manage to do the things I do even when life throws its curve balls ⚽️

Just got off an actual Pinterest for the holidays webinar and sharing how early you should start pinning for the holidays and some newer insights to sharing how 2023 marketing is changing not just from my own experience also directly from a new platforms.

Oh this is a great episode to check up on your current social media. What to do when you are burned out and lose the excitement of being in business & social media breaks how they can transform your business inside /outside of social

Marketing en español para ti negocio usando las redes sociales y página web con strategia

Since 2017 been on it an inside look into using social media as a tool to grow (generate income aka sales) in your business not to overtake your life. Sharing tools to help you be intentional on social media for your business growth and as an anxious person sharing the mind shifts that will grow your business. Sharing how to show up when you feel insecure about your work / not knowledgeable enough...

No right or wrong but pivoting or changing your business can seem like the end ✨ but what happens when you see it as opportunities to grow and evolve?! Sharing how to start shifting your perspective on “failures” and my lessons of being resistant to change vs embracing it and how it transformed my business and life so that you can start transforming yours✨ if you are willing to be the leader in...

Happy day love!! Because what we do takes so much work beyond doing hair did a reel you can copy using the template and audio already on Instagram @celestethestylist. Todays 🎤How to say no 👎🏽 to clients in a nice way, become more comfortable with saying our prices to our clients and the importance of caring for our mind, body and creative self. Hope this episode not only helps you to create a s...

From my own experience of having health issues come up right as I entered beauty school until now, todays episode how can you be successful when your health no longer allows you to do what you used to do. The importance of acknowledging that ego may harm us more than help in this instances. My true life experience what happened when I put health first now almost 3 years later can share the journey...

The importance of prioritizing yourself first. We love being at work and doing services but why is so important to take care of yourself.

Esta tu cliente en Pinterest?! Es duro usarlo?! Sabias que no es una red social sino un buscador de imágenes como por ejemplo fuera (elgoogle) Gente busca 3 cosas allí y con mas de 433 millones de usuarios al mes te enseño hoy cómo empezar a utilizarlo para crecer tu negocio y autoridad.

Sharing a real life example that happened inside of my other business @sonomamobilelounge help me welcoming Holly Henry! She was born and raised in Sonoma county, California and locally living in Sebastopol with her husband and 2 kids. She has degree in Interior Design from FIDM and loves coffee, live music and reality tv! She is the owner of Retro foto a vintage VW photo booth bus. We talked abou...

Kristina Russell is an ambassador for the dress code project since 2019 in australia an our special guest this month. About inclusivity and being welcoming of all in the salon or your beauty space. In this heart felt episode is not about being right or wrong but we really open up and learn that we are more alike than sometimes we even know. We both share our different perspectives and why I have c...

The power of pausing and trusting your gut feeling, inner knowing to change and evolve in business. When is the last time you put your self first? This month is women’s history month we tapping into being mothers, ceo and business owners. Owning our bad ass self to what’s next without the need of outside validation.

Season 2 .. more is not more.. Business talking about the power of intention, lessons over posting more Vs being intentional. Life - what happened now looking back when you dare to choose your happiness over popularity. Putting your own meaning of happiness and success first how much that can transform your business and really grew mine without knowing it would.