The Pink Standard

End of Season 1. In Episode 20 of The Pink Standard, Lex closes out the season with a powerful reflection on what it really means to build on your own terms — with faith, discipline, and intention at the center. This episode isn’t about proving anything to anyone. It’s about alignment. It’s about choosing peace over pressure, purpose over validation, and trusting Allah even when the path feels unc...

This one is for anybody who’s ever been made to feel crazy for knowing the truth. after episode 18, i had to go deeper. because moving on isn’t just about walking away… it’s about taking your power back too. we’re talking fake friends, gaslighting, trusting yourself again, and setting real boundaries without feeling guilty. because not everybody deserves access to you, your energy, or your life. a...

Assalamu Alaikum 💕 In today’s episode, I’m sharing a real and personal story about a business partnership that didn’t go as planned 🥲 and the lessons it taught me about boundaries, integrity, and protecting my peace. What started as a vision to build something together quickly turned into a situation that revealed deeper issues with trust, character, and alignment. And in that moment, I had to m...

In this episode of The Pink Standard , I’m getting real about what happened when I took a step back to reconnect with my deen, my peace, and myself. What felt like a pause at first turned into one of the biggest lessons I’ve experienced — in both life and business. I talk about: • what that “pause” actually taught me • how I’ve learned to celebrate small wins with gratitude • navigating challenges...

Asalamu Alaikum my loves 🤍 In today’s episode, we’re getting real about transitioning from a 9–5 to becoming your own boss — strategically. This isn’t just about taking a leap… it’s about building a foundation so your next move comes with peace, not pressure. If you’re currently working while building your dream on the side, this episode is for you. I’m sharing what that “in-between” season looke...

Assalamu Alaikum 🤍 In this episode of The Pink Standard, I’m being completely transparent about something I had to face within myself — I wasn’t practicing what I preach. I talk a lot about peace, discipline, faith, and alignment… but life started life-ing, and I found myself constantly pushing without truly slowing down to reconnect with Allah the way I needed to. So I took a step back. Not to g...

In this episode of The Pink Standard, Lex gets real about what it means to take a leap of faith — even when it doesn’t make sense to anyone else. From working in the medical field as a CCMA to building her own business from the ground up, this episode dives into the internal shift — the doubt, the fear, the judgment, and the faith it takes to choose purpose over comfort. If you’ve ever felt called...

Assalamu Alaikum my loves 🤍 In this episode, we’re talking about something every business owner struggles with… marketing. Not the fake, overly salesy kind — but real, intentional marketing that actually attracts the RIGHT clients. I’m breaking down: ✨ how to find your niche ✨ why authenticity is your biggest asset ✨ how to create content that actually converts ✨ and how to market your busine...

Episode 12: Leveling Up Your Lifestyle 🎀 Let’s be real… a lot of us keep saying “I’ll level up when I get there” — more money, more structure, more success. But your lifestyle right now is what’s creating your future. In this episode, I’m talking about what it really looks like to align your habits, your environment, and your mindset with the life you say you want — while keeping your faith at th...

If you’re waiting for the “right time”… this is your wake-up call. In Episode 11 of The Pink Standard, Lex gets real about the truth most people avoid: nobody is coming to save you. If you’ve been feeling stuck, inconsistent, or unmotivated, it’s not because you don’t know what to do — it’s because you’re not doing it. In this episode, we talk about: ✨ why waiting for motivation is keeping you st...

If you’re making money but don’t know where it’s going… this episode is for you. In Episode 10 of The Pink Standard, Lex breaks down the basics of financial literacy for solo entrepreneurs in a way that’s actually easy to understand — no confusing terms, no overwhelm. From mixing business and personal money, to not knowing your profit, to underpaying yourself — we’re talking about the mistakes tha...

Running a business alone looks powerful on the outside… but behind the scenes, it can feel overwhelming, exhausting, and sometimes even lonely. In Episode 9 of The Pink Standard, Lex gets real about the mental weight of being a solo CEO — from burnout and overworking to feeling like everything is on your shoulders. If you’ve ever felt like you can’t “turn off,” or like you’re failing just because...

In Episode 8 of The Pink Standard 💕, we’re talking about the power of being a solopreneur and why doing it on your own isn’t a limitation — it’s a choice. 👀🎀 In a world where social media makes it seem like you need a team to be successful, this episode breaks down why staying solo can actually give you more control, more profit, and more peace. I’m sharing how to maximize your time, protect yo...

We made it — the last episode of week one of The Pink Standard 💗 This one is personal. No strategies, no pricing talk… just real advice I wish I had when I was starting from nothing. If you’re waiting to feel ready, doubting yourself, or trying to figure it all out as you go — this episode is for you. I’m talking about: ​Giving yourself permission to start ​Why your first version won’t be perfect...

Social media doesn’t have to be confusing — but a lot of business owners make it harder than it needs to be. In this episode, I’m breaking down what actually works when it comes to social media for service-based businesses — especially if you’re local and trying to get booked consistently. We’re talking about: • The type of content that performs best (and why) • Why before & afters will always win...

Every business owner eventually runs into that client — the one who wants champagne service on a water budget, ignores your policies, and drains your time and energy. In this episode of The Pink Standard Podcast, Lex talks honestly about the early days of building Pink Touch by Lex, when saying “yes” to everything felt like the only way to succeed. But over time she learned a hard truth: not every...

In this episode, I’m talking about something a lot of new business owners get wrong — branding. And the truth is, you don’t need a huge budget to build a brand that feels established and recognizable. I break down how I built the identity behind Pink Touch by Lex, why consistency matters more than expensive design, and how small details can make your business look professional from day one. If you...

In this episode of The Pink Standard Podcast, I talk about the idea that changed the way I run my cleaning business: The Pink Partner Program. Instead of only offering one-time residential cleans, I created a partnership model specifically for salon suite owners — hairstylists, lash techs, nail techs, and estheticians who need their space consistently clean to maintain their brand. I break down wh...

In today’s episode of The Pink Standard Podcast, we’re having a real conversation about pricing — and why so many service-based business owners struggle with undercharging. I share my personal experience building Pink Touch by Lex and how charging too little led to burnout, frustration, and working harder for less. We talk about why low prices can actually hurt your business, how clients perceive...

Every entrepreneur hears the same thing before they start — “make sure you have a plan.” But what if you don’t? In this episode of The Pink Standard , Lex shares the real story behind starting Pink Touch by Lex from scratch. No business plan, no mentors, no blueprint — just a decision to stop building other people’s dreams and start building her own. She talks about: ​Why she chose the cleaning in...

Welcome to The Pink Standard. In this intro episode, Lex introduces the podcast and shares the story behind building Pink Touch by Lex from the ground up. This podcast is for women building businesses, navigating life in their twenties, and learning how to raise their standards while figuring it all out along the way. ​Follow Pink Touch by Lex for more updates and behind-the-scenes of the journey....