The Pineapple Powered Podcast

Design is far more than pretty colors and fonts. When done well, it can set expectations, guide customers, and amplify customer experiences. Using design to communicate what customers can expect from you When good design creates word-of-mouth marketing The design homework assignment you should do after listening This episode is an audio version of the article 'Influencing Customer Experiences...

Denying a refund request, even under the best circumstances, can feel stressful. Handle it the right way and you can stick to your policy and keep your customer. Why customers ask for refunds and a checklist to make sure a refund request should be denied The framework you need to follow What to do if there's no solution This episode is an audio version of the article 'How To Deny a Refund...

Instead of going wide with your efforts, go deep. Focus on delivering great customer experiences, and you'll find that you have to do a lot less to make more money. The three stats about how customer experience impacts a business's finances that will blow your mind The key to a great customer experience The permission you didn't know you needed --- This episode is from when I was a gue...

Getting customers to leave a review can feel like herding cats. With the right mix of art and psychology, you can increase the odds of customers leaving reviews you're proud to show off. 8 reasons customers don't leave reviews Getting customers to leave reviews that make a difference to you and their community and feed their identity Why you need to be careful with offering incentives for...

You may think that you should approach customer experience the same as any other business but you just end up with a lot of misconceptions and frustration. You have to be omnipresent and respond quickly to every customer request You have to fit a certain personality type, and if you don't fit that, you're screwed You have to put up with bullshit to avoid bad reviews This episode is an audi...

Running a personal service business solo is a wild ride, to say the least. If you feel like you're on the struggle bus, know you're not alone. The blurry line between work and play The pressure of 24/7 availability The push and pull of imposter syndrome and ego This episode is an audio version of the article '11 Reasons Personal Service Solopreneurs Are On The Struggle Bus.' You ca...

You might think that once you're done with a service, it's over for your customers, too. That couldn't be farther from the truth. By ignoring your customer's post-service experience, you could be leaving a lot of money and potential free marketing on the table. How to think about customer loyalty & how to foster it Make your customers look like a hero so they share with their f...

It's the worst when customers seem interested and then ghost you. It might be that they had an unspoken worry that wasn't addressed. If you learn how to identify and address unspoken worries, you'll find that customers are more likely to say yes to buying your services. Why customers predict the worst When customers worry the most & how to discover their worries How to get ahead of...

The truth is that everyone has responsibility in the customer-service provider relationship. The hard pill to swallow is that the distribution of responsibility isn't 50-50. Playing responsibility hot potato Lessons from improv West Coast Swing Managing missed beats This episode is an audio version of the article "Finding The Balance Between 'Let Buyers Beware' and 'The Custom...

Busy seasons are often when delivering great customer experiences goes out the window. You're in survival mode, operating on caffeinated drinks, anxiety, and fumes. With a little prep work, you can do more than just survive the busy seasons. How to figure out what your busy seasons are 7 topics to consider in your busy season game plan Creating your pre- and post-season plans This episode is a...

Asshole customers are generally being that way for a reason. Check to see if you're accidentally tripping the asshole-customer-response wire. How to speed-run losing a customer 3 skills that you need to upgrade What your services are lacking This episode is an audio version of the article "11 Ways You're Creating 'Asshole' Customers." You can read the article and see any...

It's a mistake not to have a guarantee. A guarantee's job is to help you communicate proper expectations and create a safety net for both you and your customers. Why you aren't going to get screwed over like you worry about The two buckets of guarantees The 5 steps to creating your guarantee This episode is an audio version of the article "Create a Guarantee That Doesn't Screw...

The language you use can either strengthen or damage your relationship with customers. It can seem tricky, but with a little forethought, you purposely create more positive relationships, leading to more loyal customers. 12 factors that can influence how the language you use is interpreted Cultural terms of endearment can land you in hot water How what you refer to your collective customers can ei...

Email is the forgotten middle child of customer experience. It's a place where you can show off what it's like to work with you, create amazing experiences, and really connect with your customers. Sound like the pro you are without sounding like a cheesy robot and avoid awkward miscommunications Make it easier for you to deliver your message, get customers to actually read your email, and...

Struggling to keep and get new clients as a personal service solopreneur? It's not just about what you do but how you do it. This trailer for the Pineapple Powered Podcast with Amber Reynolds focuses on boosting your business through value-driven (read: money-making) customer service and experiences that get people talking. If you're great at the service you provide but can't seem to a...