The Pin and Plan Podcast - Pinning with Purpose

AI is everywhere in marketing, but what has Pinterest actually shared about how it uses AI in 2026? In this episode of The Pin & Plan Podcast , I break down Pinterest’s public information about AI, including ↴ How Pinterest uses machine learning, recommendation systems, and visual search ( create.pinterest.com )Why content relevance, helpfulness, and user intent are still the most important si...

How to Use Pinterest Predicts™ 2026 Trends and Hashtags to Grow Your Business Before Everyone Else In this episode of The Pin & Plan Podcast , Lisa explains how to combine Pinterest Predicts™ trend data with hashtags to maximize discoverability and early traffic in 2026. You’ll learn: What Pinterest Predicts™ is and how to access it ( create.pinterest.com ) How to plan content based on predict...

Have your Pinterest impressions, clicks, or saves suddenly dropped? Are you worried about shadowbanning or broken links? In this episode of The Pin & Plan Podcast , I'm sharing what Pinterest actually says about performance fluctuations, how trust, guidelines, and website quality impact delivery, and what realistic expectations are while waiting for your account to recover. You'll lear...

In this episode of The Pin & Plan Podcast , Lisa breaks down everything you need to know about Pinterest boards — what boards are for , how to set them up strategically, and which board advice is a myth. You’ll learn: Why Pinterest boards matter for discovery and search Board mythbusting — what’s true and what isn’t Best practices for board titles, descriptions, and organization How to measure...

In this episode of The Pin & Plan Podcast , Lisa walks you through how to use Pinterest to start and scale your business in 2026. From setting up your Pinterest Business account to leveraging Shoppable Pins and Pinterest Ads , this episode provides actionable steps for growing your business using Pinterest. You’ll learn: Why Pinterest is a search engine for business growth How to optimize your...

In this episode of  The Pin & Plan Podcast , Lisa explains the differences between  Monthly Views  on Pinterest, Instagram, and TikTok, and why small business owners should focus on  engagement metrics  instead of just chasing big numbers. Here's what you'll learn ↴ What Monthly Views really mean on Pinterest vs. Instagram & TikTok Why engagement and actions matter more than impres...

In this episode of The Pin & Plan Podcast , Lisa explains why Pinterest flags websites and blocks links — and how small business owners can respond strategically instead of panicking. You’ll learn: Why Pinterest flags website links What link behavior Pinterest doesn’t trust What Pinterest actually measures Common causes of blocked links How to rebuild trust and restore distribution Perfect for...

The Pinterest Trust Framework — Part 3 In this episode of The Pin & Plan Podcast , Lisa breaks down how Pinterest content actually converts — and why conversion on Pinterest works differently than other platforms. You’ll learn: Why Pinterest traffic converts through trust, not pressure The real Pinterest conversion path (Pin → Page → Action) How landing page alignment impacts Pinterest distrib...

Part 2: How Pinterest Content Gets Found The Pinterest Trust Framework | The Pin & Plan Podcast In Part 2 of The Pinterest Trust Framework , I'm breaking down how Pinterest content actually gets found — and why clarity matters more than creativity on this platform. Pinterest doesn’t push content randomly....nope Why Pinterest is search-first (not social-first) How Pinterest SEO really work...

Pinterest growth isn’t about posting more...nope — it’s about building trust. Inspired by the episode The Pinterest Trust Loop , this first chapter of The Pinterest Trust Framework explains how Pinterest understands your content, why clarity comes before all the engagement, how private saves signal trust, and why authority matters more than those VIRAL pins. How Pinterest interprets and understand...

In this episode, Lisa shares exactly what to post in January and February to maximize your Q1 Pinterest momentum. These months are HUGE for search, and your audience is actively looking for solutions — not inspiration. Inside this episode: • Why Q1 is one of the biggest Pinterest seasons• The NEW 5-step Q1 Pinterest Strategy• How to pick a “Transformation Theme” that drives saves and clicks• A sim...

Happy Holidays🎁 This week, Lisa breaks down the simplest, calmest strategy for increasing holiday Pinterest traffic — without the stress, hustle, or chaos. You’ll learn how to use Pinterest’s built-in search behavior to your advantage, how to focus your December content, and how to keep your traffic going long after the holidays. Why Pinterest is the easiest platform for holiday visibility The 5-...

In this episode, Lisa breaks down how the Pinterest Business Community (PBC) gives small business owners real advantages — from platform clarity to troubleshooting to building visibility. Lisa also cover's Pinterest’s newest Instagram linking features, including automatic publishing, carousel conversion, keyword filtering, direct attribution, and Instagram profile linking on Pinterest. What Yo...

In this episode, Lisa breaks down the Pinterest Trust Loop —the behind-the-scenes system that determines which creators get boosted in search (and which ones quietly lose reach). Learn how to identify when your trust score dips, what triggers it, and how to rebuild momentum fast. What the Pinterest Trust Loop is (and why it matters) 3 trust-killers that tank your reach The 5-step recovery process...

In this episode, Lisa exposes the hidden triggers that can quietly get your Pinterest account suspended—and exactly how to avoid them. Learn how to identify red flags before they cost you your reach (or your account). 📊 New PBC Poll: Have you ever had your Pinterest account flagged or restricted? Vote and share your story! 👋 Join the conversation inside the Pinterest Business Community @bodymind...

In this episode, Lisa shares how to maximize holiday sales on Pinterest in 2025—without burning out. Learn how to set up seasonal boards, create gift guides, and prepare for the January search wave. This Week You’ll Learn: What’s trending on TikTok, Instagram, and Pinterest this holiday season Why holiday pinning is different from the rest of the year 3 proven holiday Pinterest strategies for 2025...

This week, Lisa shares: Why batching beats daily hustling A simple 3-step system for cross-platform batching A Pioneer Tip on why you should always design for Pinterest first A real PBC Q&A on repurposing without being repetitive Last week’s poll results on Pinterest posting frequency ✨ Masterclass Alert: Join me for the Run Pinterest Ads Without Wasting Money Masterclass. Learn how to set up...

This week, Lisa shares: Why frequency isn’t one-size-fits-all The 2025 recommended pinning ranges (1/day → 5/day) A Pioneer Tip on consistency over comparison A real PBC Q&A on whether to spread out or dump pins Last week’s poll results on Pinterest ads ✨ Masterclass Alert: Join me Tuesday, October 15th for a live Pinterest Ads on a Budget Masterclass. Learn how to set up ads without wasting...

This week, Lisa shares: Why Pinterest ads work differently for small budgets The 3-step ad ladder ($3 → $50 → $150) A Pioneer Tip on keeping campaigns simple and focused A real PBC Q&A on whether $50 can actually teach you something Masterclass Alert: Join me Thursday, September 18th for a live Pinterest Ads on a Budget Masterclass . Learn how to set up your ads without wasting money. Run Pint...

This week, Lisa shares: Why AI search is changing Pinterest SEO in 2025 3 must-do strategies for small businesses to stay visible A Pioneer Tip on framing pins as solutions, not just products A real PBC Q&A from a new member on getting followers vs. traffic 👋 Join me in the Pinterest Business Community @bodymindmood —it’s free and full of support. 🔮 Next Week: AI-friendly blog formatting for...

This week I'm sharing ↴ Why Pinterest Collections Ads are dominating fall feeds How to set one up without needing a huge catalog A Pioneer Tip on framing products as scenarios A real PBC Q&A from @LetiFarias on when to start seasonal ads 📊 Poll: Will you test Collections Ads this fall? Vote on Spotify or DM me your vote. 👋 Join me in the Pinterest Business Community @bodymindmood —it’s free...

Impressions don’t pay the bills. This week, Lisa dives into the one Pinterest metric that actually matters for your business in 2025: outbound clicks. You’ll learn: Why outbound clicks matter more than impressions or saves How to track and use them in your strategy A super simple desk-friendly trick to boost clicks today A real PBC Q&A on why outbound clicks don’t always match site visits 📊 P...

Holidays aren’t the only time to get more eyes on your pins. In fact, the “everyday” moments — from a first apartment move-in to your audience’s first hot coffee of fall — can often bring  more  traffic than Christmas or Black Friday. In this episode of the Pin & Plan Podcast, we’re diving into: What a “moment” is and why it matters for your  Pinterest SEO Common mistakes pinners make when try...

Let’s talk about how AI is already scanning your Pins — and what you can do to show up in search. If you’ve ever posted a Pin that looked amazing — you know, clean design, catchy colors, the whole aesthetic — and then it completely flopped... this episode is for you. Because what’s happening behind the scenes of Pinterest (and everywhere else online) is changing fast. AI tools like Google’s SGE, C...

Ever feel like Pinterest is always looming in the background of your business like… “Hi, you forgot to post again”? 😅 Same. Until I figured out how to batch like a boss . In this episode, I’m walking you through the exact 4-part system I use (and teach my clients) to plan and schedule a full month of Pinterest content — in just one or two focused sessions . No more living in your Canva or a Adobe...