Mirko von Hein
The Pharma Perspective
The Pharma Perspective brings you clear, insightful conversations on the ideas, challenges, and innovations shaping the pharmaceutical industry. From health economics and market access to clinical evidence and policy, this podcast explores the perspectives that matter for anyone working in or around pharma. Whether you're a consultant, researcher, or industry professional, you'll gain practical insights and a deeper understanding of how the pieces of the pharma world fit together. Hosted by Mirko von Hein, The Pharma Perspective cuts through complexity and shares viewpoints that help you stay...
Author
Mirko von Hein
Category
Podcast website
Latest episode
Apr 14, 2026
Where to listen?
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Episodes
Pharma's Worst Job Market in 30 Years: Top Recruiter Reveals What to Do Now | Grant Coren | EP 7 14.04.2026 1:08:35
In this episode of The Pharma Perspective podcast, Grant Coren, life science recruiter with over 30 years of experience and founder of his own executive search practice, discusses the state of the pharma job market in 2026, why hiring has slowed across pharma, biotech, and CRO alike, how AI screening tools and applicant tracking systems are changing — and distorting — the recruitment process, why...
Rethinking Medications: From Academic Detailing to Broken Drug Regulation | Jerry Avorn | EP 6 15.01.2026 1:05:23
In this episode of The Pharma Perspective podcast, Jerry Avorn , Professor of Medicine at Harvard Medical School and author of "Rethinking Medications," discusses the state of drug regulation in the United States, the problems with accelerated approvals and missing confirmatory trials, how academic detailing can change prescribing behavior more effectively than guidelines, the misuse of surrogate...
Measuring What Patients Actually Care About | Katja Rüdell | EP 5 15.01.2026 1:15:14
In this episode of The Pharma Perspective podcast, Katja Rüdell , one of the world's leading clinical outcome assessment and patient-reported outcomes experts, discusses the role of PROs in drug development, regulatory expectations from FDA and EMA for outcome measure validation, the challenges of developing fit-for-purpose COA instruments, the evolution of patient-centred research in pharmaceutic...
What Does the ABPI Actually Do? | Jack Neill-Hall | EP 4 07.12.2025 37:07
In this episode of The Pharma Perspective podcast, Jack Neill-Hall from the Association of the British Pharmaceutical Industry (ABPI) discusses the UK pharmaceutical pricing environment, NICE's cost-effectiveness threshold and appraisal process for NHS medicines, industry transparency through the Code of Practice and Disclosure UK, healthcare budget allocation, and why some medicines never reach U...
Is Raising the NICE Threshold Bad for NHS Patients? | Karl Claxton | EP 3 07.12.2025 53:30
In this episode of " The Pharma Perspective ", I speak with Karl Claxton , Professor of Economics at the University of York and founding NICE Appraisal Committee member, about his open letter to the UK Prime Minister on pharmaceutical pricing for branded medicines, why raising the NICE willingness-to-pay threshold would be catastrophic for NHS patients, and his proposals for fundamentally reformin...
Starting a Pharma Consultancy in a Pandemic: The PharmacoEvidence Story | Barinder Singh | EP 2 28.10.2025 1:11:57
Join me in my discussion with Barinder Singh , Founder of PharmacoEvidence, who quit his stable HEOR job in 2020—amid a pandemic and with a baby on the way—to start his own consultancy. In this episode of The Pharma Perspective , we explore how that bold decision turned into a thriving 40+ person company leading NICE submissions with AI-validated methods. We also talk about what it really takes to...
How to Build a Meaningful Pharma Career – Leadership Lessons from a GM | Peter Wickersham | EP 1 17.08.2025 50:39
Join me in my discussion with Peter Wickersham , Pharma Vice President & General Manager with 25+ years of experience, as we explore leadership, career growth, and navigating the evolving pharma industry in the age of AI. In this episode of Pharma Perspectives , Peter shares his insights on the challenges and opportunities shaping pharma today, offering practical advice for professionals intereste...
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