The Performance Prescription - A Healthcare Marketing Podcast

Rebecca Mankin, Founder and CEO of Mankin Consulting, joins Jerry Hofer to discuss two of the most common application traps that rural health organizations encounter: misunderstanding allowable uses of funding and failing to align projects with state priorities. Rebecca shares practical insights from years of experience helping healthcare organizations secure and manage grant funding, including wh...

Carleigh Gabryel shares her unique career journey from television news reporter to leading research communications at the University of North Carolina. Along the way, she discovered a passion for helping researchers tell stories that connect scientific discoveries to real people, real communities, and real-world impact. Carleigh discusses how her team works across UNC's research enterprise to comm...

What does it really take to improve healthcare access in underserved communities? In this episode, Paola Rios, Nicole Kuzmicic and Dr. Kathy Cornelius from Central North Alabama Health Services, Inc. (CNAHSI) share how one of Alabama's leading Federally Qualified Health Centers is helping patients overcome barriers to care through community partnerships, coordinated services, and a commitment to t...

Kate Stier shares how Capital Health has built trust across central New Jersey through a long-term commitment to community outreach, preventive screenings, educational publications, and boots-on-the-ground engagement. As Director of Public Relations and Community Outreach, she leads a team that works directly in the community to help patients access care before health issues become crises. Kate di...

Dana Lampert, Founder and CEO of TrueSignal, explores how AI-powered search tools like ChatGPT, Gemini, Claude, and Perplexity are changing the way patients research, compare, and choose healthcare organizations. Dana explains why many hospitals and provider groups are struggling to appear accurately in AI-generated recommendations, even when they have strong reputations and exceptional clinical e...

Genevieve Moorhead, Social Media Manager at Sheppard Pratt, shares how one of the nation’s leading nonprofit behavioral health organizations is using authentic storytelling, employee ambassadors, and social media strategy to expand mental health awareness and build trust with patients and families. Genevieve explains how Sheppard Pratt launched a social media ambassador program that empowers emplo...

Andrew Foreman, Vice President of Digital Marketing at United Musculoskeletal Partners, shares how a mission-driven mindset has shaped his career in healthcare marketing. From building patient acquisition engines at MDVIP to leading digital strategy in musculoskeletal care, Andrew explains why understanding patient needs is the foundation of effective healthcare marketing. The conversation explore...

What does it take to create real access to healthcare in underserved communities? In this episode, Domonic Hopson, President & CEO of Neighborhood Family Practice, shares a powerful and deeply human perspective on the realities of community health leadership and the role Federally Qualified Health Centers play in rebuilding trust, improving outcomes, and creating access for patients too often...

Healthcare marketing is often measured by awareness, clicks, and scheduled appointments. But Orla Seidel, Director of CRM & Digital Marketing at Atlantic Health, believes the real opportunity is to measure what happens next: Did the patient show up? Did they complete the appointment? Did the experience reduce friction, improve outcomes, and support the business? In this episode, Orla shares ho...

What does innovation really look like inside a rural Federally Qualified Health Center? In this episode, Dr. James Werth, CEO of Tri-Area Community Health, discusses the realities of leading an FQHC where mission, margin, staffing, and community needs all collide at once. From telehealth and school-based care to drone delivery and behavioral health integration, James shares candid lessons from bot...

What does it really take to get hired at one of the most respected healthcare organizations in the country? In this episode, Mikey Weil from Boston Children's Hospital pulls back the curtain on healthcare recruiting and sourcing. He breaks down the difference between sourcing and recruiting, shares practical advice for job seekers trying to stand out in today’s competitive market, and explains how...

In this episode, Lynn Robbins shares a candid look at what it really takes to drive growth in post-acute and home-based care. From breaking down silos between sales and marketing to building true attribution and ROI, Lynn explains how healthcare organizations can evolve from outdated models into modern growth engines. She dives into the role of digital strategy, CRM integration, and trust-building...

In this episode, Matt Rector, Chief Business Officer at Trellis Health, shares how his team is focusing on relationships to grow demand for an emerging new primary care model. From employer-sponsored memberships to whole-person care teams and AI-enabled workflows, Trellis is building a system designed around a different type of healthcare relationship. Matt explores how scaling better care models...

In this episode, Frank MacPherson of ChristianaCare shares a grounded, operator-level view of what’s actually changing in healthcare marketing and what teams need to do about it. From the rise of zero-click search and AI-driven discovery to the reality that patients are often choosing between care and no care at all, Frank breaks down the forces reshaping patient acquisition. He also shares a prac...

What does “access to care” really mean when your patients have to fly, snowmobile, or drive across frozen rivers just to see a provider? In this episode, Shadi Rabi, Director of Operations at Bethel Family Clinic, pulls back the curtain on delivering healthcare in one of the most remote regions in the U.S.: the Yukon-Kuskokwim Delta in Alaska. From mobile clinics that double as camping trips to te...

Most healthcare marketers think they need to show up with answers. Scott Schuster argues the opposite, that real impact comes from asking better questions and aligning to what other teams actually care about. In this episode, Scott explores how to build credibility inside complex health systems, why the “messy” work is where real value is created, and how to connect strategy to operations and clin...

David Tytell, Director of Marketing and Communications at MIT Health, discusses the mission of MIT Health, his career journey from astronomy to healthcare marketing, the importance of building relationships in marketing, taking risks to achieve success, the role of AI in enhancing marketing efforts, and the critical need for empathy in healthcare communication.

Amy Comeau shares a refreshingly honest perspective on building a meaningful career in healthcare marketing. Drawing from a background that spans marketing, healthcare, and even the performing arts, Amy explains why the most successful marketers often take unconventional paths, and why embracing what makes you different can become your greatest advantage. As an author, consultant, and marketing ve...

Lance Bradshaw, Director of HR Workforce Transformation at Intermountain Health, discusses the evolving landscape of healthcare, the impact of AI on workforce management, and the importance of storytelling in recruitment. He emphasizes the need for continuous improvement in healthcare delivery, the challenges of workforce shortages, and the role of marketing in attracting talent. The conversation...

What does it really mean for healthcare marketing to be a force multiplier? In this episode, Jeremy Rogers, Vice President, Digital Marketing and Experience at IU Health, unpacks the evolving role of marketing in a rapidly transforming healthcare landscape. From customer experience and digital transformation to AI and career development, Jeremy shares practical insights on how marketing teams can...

Career growth in healthcare marketing happens when you decide to own it. In this episode, Jared Johnson sits down with Alan Shoebridge , Associate Vice President/Chief Communication Officer - National Communication at Providence, to unpack what it really takes to build credibility, develop leadership skills, and earn a seat at the table in healthcare communications. From getting comfortable with p...