The People of Digital Marketing

Filippo manages marketing for StashAway , the leading digital wealth manager in South-East Asia. He is responsible for all marketing and growth channels with the goal of empowering people to accumulate and manage wealth for the long-term. Before StashAway, he co-founded a successful creative agency in Italy. Additionally, he lectures at universities and hosts seminars on brand positioning, promoti...

“I write to find out what I know and what I don’t know, like writing is thinking to me.” Eric Jorgenson is a startup growth guy and writer. He is on the founding team of Zaarly , and has been publishing online since 2014. His business blog, Evergreen, has educated and entertained over a million readers. Eric is on a quest to create (and eat) the perfect sandwich. He tweets at @ericjorgenson and pu...

“People buy what they remember.” Jerry Louis is a seasoned marketer with 6 years of experience and he is currently a senior creative at The SpringHill Company. As a copywriter, he has worked with several amazing clients—Jordan, Sprite, FOX Sports, McDonald's, Pepsi, and Best Buy to name a few. Additionally, he is also a fellow alum of the city college of new york and a good friend of mine. In this...

Damon Burton is the owner of an international search engine marketing company, SEO National. After founding the company 14 years ago, he has worked with NBA teams, Inc 5000 companies, and Shark Tank featured businesses. As a search engine marketing expert, Damon writes for Forbes, has been featured in Entrepreneur Magazine, BuzzFeed, and USA Weekly. He is also the author of the book Outrank: Your...

“When you think of it the AI is just another intermediary that a marketer has at their disposal …” Martin Waxman is a LinkedIn Learning Instructor and he is a social media and digital strategy adjunct prof. Although his roots are in PR and the creative arts, Martin also conducts AI research. He is also the co-host of the Inside PR podcast, a past-chair of PRSA Counselors Academ...

Brian Honigman is a marketing consultant helping NGOs, media brands, and tech companies succeed with their strategy around digital marketing, content marketing, and social media. Brian is also an adjunct professor at New York University's School of Professional Studies, an instructor at Skillshare and LinkedIn Learning, and a contributor to the Wall Street Journal, Forbes, and the N...

Lindsay Peragine is a business coach and marketing specialist that is particularly obsessed with Pinterest. She is the owner of the digital marketing agency, Key Lime Media, host of the Caffeinate & Create podcast, and the founder of the Chaos to Clarity Accelerator, where she helps take overwhelmed entrepreneurs from confused to crushing it with simplified, profitable offers and a killer mark...

“Do things that you have no idea how to do because that is what’s going to make you into an asset in the future.” Stacy is a creative director at First Tech Fund, a non-profit dedicated to supporting NYC students from low income and underserved backgrounds, to ensure they have access to technology that will empower them to close the rampant digital divide gap. She also worked at VaynerMedia and M...

“A funnel in essence is just a very simple way for people to get to know you.” - Liz Scully In today’s episode I am interviewing Liz Scully. Emmy award winning Liz Scully is a strategist that believes business should be ridiculously fun as well as highly effective. She runs Mastermind groups for herself and other well known coaches. She also trains coaches to run effective Masterminds. Bringing sk...

“There’s a difference between having a resource and being resourceful.” - Matt Lebris Matt LeBris is a born and raised NY'er who inevitably caught the hustler's spirit that fills his hometown streets. After working with Daymond John of Shark Tank for 3 years, Matt launched his own podcast, Decoding Success, and an NYC-based branding agency, 1B Branding. On the Decoding Success Podcast, Matt has be...

“Nearly all companies exist to do something people want.” — Paul Graham You can find his essay here: http://www.paulgraham.com/wealth.html   In today's episode I announce the beginning of my own company (a one-man-show at the moment) and I go over a crucial question to think about as the core of any digital marketing effort: Are you in the business of doing something that other people want? A...

“You need to differentiate yourself. That is how you dominate.” Khandker is a purpose-driven leader, who’s passionate about the future of work and building meaningful connections through empathetic and compassionate action. He is also the Co-founder of Kids Ivy Tutors, an educational organization on a mission to teach the future of work by connecting passion, mentorship, and in-demand 21st-ce...

“It doesn’t matter how much you know—it matters whether you know more and whether you’re willing to help.” Scott is a data-driven marketer that focuses on profit rather than impressions. He specializes in digital marketing, analytics, and automation. With over ten years of experience in the digital marketing industry, Scott has worked heavily in Google Ads and Facebook Ads, along with several othe...

“Don’t let your gear be an excuse…” — Bertrand van der Berg In this episode of the podcast, I interview Bertrand van der Berg. Bertrand is a professional photographer, qualified mechanical engineer, and mostly rehabilitated web developer from South Africa. His career went from designing products, to marketing the products, to developing websites for these products to professional photographer. Thr...

Today I talk about career design and how you can use this job-hunting tactic to prepare yourself for the "next step." COVID-19 has certainly helped me reconsider a lot of things and it has helped me hone in on what I need to do to grow. Hopefully these thoughts I've been think help you. Let's connect at: www. KennySoto.com

Today I talk about the importance of a website and how to start making one. I mention where to get your domain and hosting, how much of budget you will need to start with, and some plugins that you can use (if you're building using WordPress). If you enjoyed this episode, let's connect at www. KennySoto.com

Hello everyone and welcome to episode #6 of Kenny Soto’s Digital Marketing Podcast. I’m your host Kenny Soto, and today we have our first podcast guest—Sam Hysell Now, this is when the podcast gets SERIOUS! Today’s guest is Sam Hysell. Sam is the founder of NOX Media, an agency that helps artists, entrepreneurs, and brands grow and convert audiences online. Sam is also the co-host of the Music Bus...

In today's episode, I talk about writing... Writing is an essential skill that deserves its own podcast episode because it's an important skill for digital marketers and business professionals in general. I discuss where to find side-gigs to get started as a copywriter, how to become a better writer, blogs and experts to follow, and more. The book I mentioned this episode is On Writing: A Memoir o...

In today’s episode, I discuss the core skills needed to EARN a career in digital marketing, where to learn the skills for free (or at least for less than a college degree), and why these skills are important (generalization versus specialization). I mention various resources like Coursera’s Global Skills Index , Lean Six Sigma Project Management , Google Skillshop , SEMrush’s free courses on SEO ,...

Episode #3 of the podcast goes over how to get a job in 2020... In this episode I discuss: How did we to get a job before the internet, How the internet changed seeking employment, What are recruiters and hiring managers doing before considering you (Google + ATS), Who are you competing with, Personal branding + your resume, What I did to get a job at VaynerMedia, MyBest, & FreeUp, And how to...

In today's episode I answer two questions: Who is this podcast for? What is digital marketing? It's important that these two questions are answered now because it will help inform future listeners in how this podcast began and how it evolved over time. I'm really excited to go through this journey with you and share what I've learned (and what I'm learning) within the world of digital marketing.&n...

This is episode one of my digital marketing podcast. I'm going to develop as I go but, if there's one thing I'm NOT going to do is make it boring. 😉

This podcast is meant to answer a very tough question. Sometimes I also ask myself this question too! Yet, using my own professional experience from the past and the lessons I'm learning on a daily basis, I discuss the answer—which is constantly changing. If you're interested in digital marketing in anyway, tune snd and let's have a conversation!