The People of Digital Marketing

“What we do is we start small and we start today…today, now is so much better than tomorrow.” Will is an operator, advisor, and investor for early-stage companies. He has spent a decade leading strategy and ops at start-ups in NYC across a wide variety of industries. He is currently the VP of product and strategy at Rhino ( sayrhino.com ) and an operating partner at Lakehouse ( lakehouse.vc ). In...

“If I feel like I am getting close to perfection, it’s almost too late…will it work even it is not perfect in my eyes?” Sarah Bedrick is a marketing advisor and former VP of Marketing. She's spent the last 13 years working in SaaS startups and scaleups. Her journey includes most recently co-founding Compt, an HR software company, and building the business and marketing engine from scratch. One of...

“Belief drives behavior.” Here’s a bonus episode where I interview Todd Wheeler for a second time. If you have not listened to episode #37 , do that first and then listen to this one. Topics we covered are below: Tell us a story about your most difficult client, how did you navigate that situation? What would you do differently today? What makes someone a good leader/manager? Why is consistency an...

“No one’s talking about how more brands should be having more fun on social media.” Shana Bull is a best-selling children's book author, freelance writer, and digital marketing educator based in the Bay Area. She is passionate about low-alcohol wines, elaborate cheese boards, and traveling on food adventures with her husband and redheaded son (the co-author of their children’s book - Randall the B...

“Our job in content marketing is to show deep expertise on all the related topics…Our job in that case is to simply be active enough to be consistently visible…” For those of you who have listened to my episodes with Araminta Roberston and Dennis Shiao, you would have heard today’s guest mentioned in both episodes! My guest today is Andy Crestodina. Andy’s the co-founder of Orbit Media , an award-...

"You should take a T-shaped approach..." A. Lee Judge is the Co-Founder and CMO of Content Monsta , a digital content agency. Focused on B2B marketing for over 20 years, Lee is both a digital marketing practitioner and creative content entrepreneur. He is a leading LinkedIn video creator, Forbes Agency Council member, and engaging event speaker providing training on digital marketing, content crea...

“It took me many many jobs to figure this out—you are in a support role…marketing is a support role. ” Erik Newton is the VP of Marketing at  Milestone Inc . Milestone helps companies organize and amplify their digital information to reach the right audiences with advanced technical solutions for content and SEO. He is a growth marketing executive who takes a full-lifecycle view of customer a...

“Being out on my own is so amazing that thinking about a full-time role again…being in one job is hard for me to think of…” Dennis Shiao is the founder of Attention Retention LLC, a marketing consultancy that works with Silicon Valley technology companies. Dennis consults with clients on content marketing, product marketing, and social media marketing. We talked about his IT background, how he got...

“There is not enough education about finance or money…People are hungry for information. ” Araminta is a marketing consultant at Mint Studios where she helps fintech companies acquire and retain customers online with content. She's also the host of the Market Like a Fintech podcast, publishes her own blog and newsletter, and is a partner at the Fintech Marketing Hub. She loves talking about everyt...

"Growth is defined differently at every company…” My guest for today’s episode is Andrew Capland. Andrew has worked at B2B startups for just about 14 years to-date. During his career, he’s worked at several amazing companies including HubSpot (early team member), Wistia, and most recently Postscript. Now he runs a coaching/mentoring/advising business—“ Delivering Value ” where he helps other growt...

“KPIs are soulless numbers and a lot of people focus on KPIs…” My guest today is Todd Wheeler. Todd makes the complicated understandable, to help companies not only grow but to thrive. With almost 50 years of business building experience, from startup companies to Fortune 500 giants, Todd has taught business leaders how to understand the causes of critical issues in the business environment. Todd...

“When you’re doing virtual [events], depending on how complex this technology is that you’re using—some people may not event make it through the ‘door.’” Erica Maurer  is an entrepreneur, owner, creator, event planner, speaker, and licensed therapist. She is a Partner at  EMRG  Media, a leading events, marketing, production, and creative agency. Erica is also a Partner and...

“Most CRM software comes with the expectation that you’re this perfect person who fills out the CRM at every step of the way…we found that that didn’t work for us. That doesn’t work for anyone and that doesn’t make sense…most CRMs don’t work because they are dependent on people.” Jeroen is co-founder and CEO of Salesflare , an intelligent CRM system built for SMBs selling in the B2B space, mo...

“We go about speaking to people about the end result, versus trying to educate them on the hemp plant.” Amanda founded House of Wise after realizing the potential of CBD oil in her life. Despite what you might assume, she wasn't always totally on board with CBD. Until recently, she had never used any cannabis products. Amanda was born in a conservative Midwestern home and is a former group-fitness...

“What you thought was cutting-edge yesterday is already outdated or been done 20 times over by the next day…I find that to be the biggest challenge and the most rewarding part of this job.” Vowing to create the ultimate consumer experience out of anything she touches, Lindsey Bancroft has spent more than a decade producing activations for top brands including Jeep, ViacomCBS, PepsiCo Foodservice,...

Miruna Dragomir is the Head of Marketing at Planable, a content collaboration platform for social media teams. For the past three years, she’s been leading growth efforts at Planable. They’ve grown 30X in revenue in these past three years and continue going up. She was previously a part of Uber’s Marketing Team and Oracle’s Social Media team. In this episode we talked about the biggest mistakes te...

Navindra Kewal is an explorer of all things digital and physical. We both are from the same graduating class at CUNY - City College and he’s a former entrepreneur, co-founding a hardware startup called Ekick Technologies which aimed to keep skateboarders safer at night. Currently, he’s a Product Management Fellow at the Mayor’s Office of Economic Opportunity. His current project under the Mayor’s...

Pierre has been focused on growing B2B SaaS for the past 10 years with Growth and Account Based Marketing. He's passionate about Sales & Marketing Alignment and he recently launched a newsletter on the subject ( align.substack.com ). In this episode we talked about how he started designing websites at the age of 10, what made him get into B2B and SaaS marketing, why soft skills are more import...

Craig Zingerline is a 6-time founder with 4 successful exits and he has helped dozens of companies scale their growth. He is currently the Chief Product Officer of Sandboxx—past roles include Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature. Craig built Growth University to help other professionals learn the growth strategies and tactics neede...

Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to automatically transform long-form content like blogs, podcasts and videos into dozens of "smart" social posts. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for former client, Walmart, and got them a 130% ROI, year-over-year for three years.  Prior to founding Lately,...

Irina’s changing the world one entrepreneur at a time by helping to create self-managing teams. She's an executive coach and IT project manager. She’s also the founder of TrackMage.com , a shipment tracking software for eCommerce businesses. And she is a certified Scrum Master, Agile Coach, and Lean Six Sigma Green Belt. Needless to say, Irina is a master of project management. In this episod...

Vince is the Founder and CEO of the marketing automation firm,  Automated Dreams , in Portland, OR. Vince helps businesses scale their positive impact in the world through automation, conversational marketing, and mentors leaders to work smarter not harder. Vince is also an avid world traveler, visiting more than 40 countries (and counting). His passion for travel and world cultures has allow...

Dr. Travis Zigler is a recovering optometrist turned eCommerce entrepreneur. He is the founder of Eye Love, https://eyelovethesun.com , whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation, https://eyelovecares.org . Due...

Chris is a veteran marketer whose career has spanned public relations, in-house marketing direction, and publishing. Chris ended up pivoting his PR agency to start using PR to create powerful brand visibility where SEO and SEM tactics were falling short. Chris is the Founder + CEO of  Visably , a new Software as a Service (SaaS) business that marketers can use to measure their brand’s fo...

Katie Dooley is the Founder of Paper Lime Creative, a branding and design agency in Edmonton, Alberta. Her love of design and art took shape at a young age, and since then, she’s been soaking in as much knowledge about art, business, and design as she can. Connect with Katie Instagram , Facebook , LinkedIn , and at Paperlime.ca . Katie’s favorite designer is Chris Do and his Youtube channel, the F...