Bob Miglani & Jason Grossman

The Patient Experience Podcast

Business EN ↓ 6 episodes

Pharma Patient Services leaders are facing a revolutionary change as patients have access to more information than ever and as they launch new therapies which are more complex than ever. There is an emerging patient confusion crisis coming as pharma goes D2P - Direct to Patient. Experts, Jason Grossman, with 25 years of c-Suite Pharma Commercial Operations, Patient Services and Marketing experience along with Bob Miglani, 23 years ex-Pfizer in Sales and Marketing, Medical Affairs, Patient Access, Patient Engagement and now CEO of Hoot bring you the latest insights and learnings to help you gro...

Author

Bob Miglani & Jason Grossman

Category

Business

Podcast website

gethoot.com

Latest episode

Jun 25, 2026

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Episodes

Inside the Patient Mind: Patient Psychology and Its Impact on Pharma 25.06.2026

In this episode of The Patient Experience Podcast, Bob Miglani, Founder & CEO of Hoot, sits down with Dr. Sukumar, President & CEO of OSG, for a candid conversation about what is really happening inside the minds of patients today. Thirty years after the first DTC drug ads aired, patients are drowning in information. Between AI, social media influencers, Reddit threads, and a flood of well...

Why Patient Services Programs Fail: Field Force Empowerment and Patient Activation 23.06.2026

Bob Miglani and Jason Grossman sit down with Rajeswari Narayan, a senior patient support leader with more than 12 years at Merck, Novartis, Roche, Astellas, and Eli Lilly, to unpack why patient services programs underperform and what it actually takes to fix them. Rajeswari has led PSP strategy across immunology, rare disease, dermatology, rheumatology, and gastroenterology at the highest levels o...

Rational Tools Built for Irrational Patients 16.06.2026

We think patients are rational. They're not. And that's exactly the problem. In this episode, Bob Miglani and Jason Grossman sit down with Anny Goldman, a nurse, a chronic patient, a pharma insider, and a lecturer on medication adherence at Ben-Gurion University, for one of the most honest, grounded conversations we've had about why patients stop taking their medicine, and what phar...

How AI is Redefining Pharma Marketing 26.03.2026

AI is transforming how patients search for health information, how brands communicate, and how trust is built in healthcare. In this episode of The Patient Experience Podcast , Bob Miglani is joined by Dan Seewald , former Head of Worldwide Innovation at Pfizer, TED Talk keynote speaker, and Founder of Deliberate Innovation. Dan is also the Co-Founder and CEO of LiviWell, a FemTech medical device...

The Evolution of the Patient Journey 04.03.2026

The patient journey has changed dramatically over the past decade. What was once a straightforward path from diagnosis to prescription has evolved into a much more complex experience involving genetic testing, specialist referrals, insurance approvals, specialty pharmacies, and an overwhelming amount of information online. In this episode of The Patient Experience Podcast , hosts Bob Miglani and J...

Pharma’s Direct to Patient Pivot: What to Expect in 2026 02.02.2026

In this first episode of The Patient Experience Podcast , Bob Miglani and Jason Grossman examine the rapid shift toward Pharma Direct to Patient and why it’s fueling a growing patient confusion crisis. As therapies become more specialized and disease education more complex, patients are leaving appointments overwhelmed, misinformed, and unsure what to do next. They discuss how limited physician ti...

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