The Partner Marketing Podcast

When Dunkin’ Benelux went bankrupt, it could have been the end of the story. Instead, it became one of the most remarkable brand revivals in recent years. In this episode of The Partner Marketing Podcast, Matthias talks to Youssef Besali, Chief Marketing Officer of Dunkin’ Benelux, about how his team turned a collapsed company into a thriving, customer-loved brand.

What separates agencies that thrive from those that fade away? The world of media agencies is transforming faster than ever. Data, automation, and AI are rewriting the rules – and only those who evolve will win the transformation game.

Dear listener: This episode is available in German only – but don’t worry, you’ll find a detailed English summary on our blog: https://www.tradedoubler.com/blog Wie baut man in einer hochtechnologischen Branche Vertrauen auf – und bleibt dabei authentisch? In dieser Folge spricht Matthias mit Stefan Weilandt, Head of Marketing & Communications bei Qcells, über ehrliche Markenführung in einer der s...

How do you grow a business from a three-person Airbnb team to millions of shoppers and billions in transactions? In this episode, Matthias welcomes Angus “Gus” Muffet, General Manager of ShopBack Australia & New Zealand, who has been at the heart of ShopBack’s incredible rise over the past years. From his early days in hospitality to leading roles at Groupon and now shaping affiliate innovation, G...

Discover how Alex Short is transforming affiliate marketing into fintech innovation. In this episode of The Partner Marketing Podcast, Matthias sits down with the founder and CEO of PerformID to explore how Alex is bridging digital marketing and financial services.

Dear listeners, this episode is available in German only. But don’t worry - you can find a detailed English summary on our blog: https://www.tradedoubler.com/blog Was als private Leidenschaft begann, hat Janis Wilczura in ein disruptives Business verwandelt: Mit Spiritory hat er die erste digitale Handelsplattform für Whisky, Premium-Spirituosen und Wein gegründet – und damit eine Branche auf den...

Ready to see affiliate marketing in a whole new light? This $28B industry drives up to 20% of brands’ online revenue - and Robin Piet is on a mission to change how the world sees it.

Paweł Mazurek is on a mission to transform online advertising - and he’s shaking up the industry along the way. In this episode of The Partner Marketing Podcast, host Matthias welcomes Paweł Mazurek, the visionary CEO of TakeAds, a cutting-edge adtech company working with 30,000+ publishers worldwide.

Dear listeners, this episode is available in German only. But don’t worry - you can find a detailed English summary on our blog: https://www.tradedoubler.com/blog Von Zalando bis zu über 40 Scaleups – erlebe echtes Marketing-Know-how! In dieser Folge des Partner Marketing Podcasts begrüßt Matthias eine der renommiertesten Marketing Expertinnen Europas: Dorothee Seedorf, Gründerin von OM3 Consult u...

What happens when one of Europe’s most innovative marketers takes the reins of a high-growth tech unicorn? In this episode of The Partner Marketing Podcast, Matthias welcomes Anh Nguyen, VP of Marketing at Wolt - and one of the driving forces behind the company’s explosive growth across Europe and Asia.

The founder who turned a big idea into a bold success story - Get inspired by this must-hear episode of The Partner Marketing Podcast! Matthias sits down with Josh Graham, Co-Founder and CMO of Airtime Rewards - the game-changing app helping millions of UK consumers save on their mobile bills just by shopping with their favorite brands.

Ever tried to introduce your brand where no one’s heard of you? That’s exactly where Alexander Ketter began. In this episode, recorded live from PI Live in Miami, Matthias sits down with Alex, Managing Director USA at Atolls and the man behind Atolls’ impressive U.S. growth. He built a 35+ person team from scratch, won trust from giants like CNN and Business Insider, and carved out a leading posit...

What does it take to turn a casual affiliate meetup into one of the world’s leading partner marketing events? In this episode of The Partner Marketing Podcast, Matthias is joined by Matthew Wood, founder of Hello Partner and the visionary behind PI Live. Recorded on-site at PI Live Miami, their conversation takes us inside Matthew’s 25-year journey through the partner marketing landscape - from pi...

In this episode of The Partner Marketing Podcast, Matthias sits down with William Hamer-Jones, VP of Partnerships at PartnerBoost, to explore the global dynamics of partner marketing and the evolution of Amazon affiliate marketing. William shares highlights from his global career in partner marketing, spanning London, Singapore, and New York, and discusses how his international experiences have sh...

In this episode of The Partner Marketing Podcast, Matthias welcomes Daniel Karlovic, Founder and CEO of AdPolice, and Ryan Irvine, Head of Global Sales at AdPolice. Together, they share the story behind AdPolice - a specialized platform dedicated to protecting brands and strengthening trust across the online marketing landscape. Their conversation highlights how technology, the right mindset, ongo...

In this episode of The Partner Marketing Podcast, Matthias is joined by seasoned partner marketing consultant Marcel Chaudron for a deep dive into how the industry has evolved over the past two decades. They explore how technology, professionalism, and collaboration have reshaped the industry, and why relationships remain at the heart of successful programs.

In this episode of The Partner Marketing Podcast, Matthias welcomes Anika Kreißl, Teamlead Display, Retargeting & Affiliate Marketing at Bonprix. Together, they explore the dynamic world of partner marketing, discussing how Bonprix leverages partnerships to drive growth and customer engagement. Anika shares insights into Bonprix’s evolving strategies and the role of partner marketing in shaping th...

In this episode of The Partner Marketing Podcast, Matthias welcomes Stephen Kerin, founder and director of Scale Digital. With decades of experience in performance marketing, Stephen shares his journey from early search marketing in the 90s to his deep expertise in partner marketing today. He reflects on the evolution of the industry and how brands are increasingly recognizing the value of perform...

In this episode of The Partner Marketing Podcast, we are joined by Glen Calvert, founder and CEO of Kaizan AI, to explore the transformative role of AI in client services. Glenn shares his journey from digital marketing and partner marketing to launching Kaizan, an AI-driven platform designed to enhance client engagement, increase productivity, and unlock new revenue opportunities for service-cent...

In this episode of the Partner Marketing Podcast, we welcome Helen Southgate, Chief Strategy Officer at Acceleration Partners, to discuss the evolving landscape of partner marketing. With over 20 years of industry experience, Helen shares insights into how brands can successfully navigate global partner marketing strategies, the importance of local expertise, and how Acceleration Partners has buil...

In this episode of the Partner Marketing Podcast, we sit down with Jörg Domesle, co-founder of MyBestBrands, to explore his entrepreneurial journey and the role of partner marketing in scaling a successful marketplace. Jörg shares insights from his early days founding Poster.de, his transition into e-commerce, and the key lessons he learned while building a business that connects consumers with to...

In this episode of the Partner Marketing Podcast, host Matthias sits down with Gerhard Trautmann, co-founder and CEO of Atolls (formerly Global Savings Group). Together, they explore the remarkable journey of building one of the world’s largest publisher groups in just 12 years. Gerhard shares fascinating insights into the company's origins, starting from its roots in Berlin’s startup ecosystem an...

In this episode of the Partner Marketing Podcast, Rob Berrisford, founder of Affiliate.ai, shares his expertise on the integration of artificial intelligence (AI) into the partner marketing landscape. While AI is revolutionizing numerous industries, its application in partner marketing remains nascent. Rob explores why AI adoption has been limited so far, emphasizing experimentation by major netwo...

In this insightful episode of the Partner Marketing Podcast, we are joined by Sabrina Fiorini, Global Associates Director at HelloFresh, to take a deep dive into the transformative role of partner marketing in scaling major international brands like HelloFresh and Expedia.

In this episode of the Partner Marketing Podcast, Torsten Hautmann, VP of Digital Sales at Payback, shares insights into how Europe’s largest loyalty program leverages partner marketing to scale its operations and deliver value to millions of users. Payback’s platform boasts over 30 million subscribers and up to 1.8 million daily active users. Torsten explains the program's multi-faceted business...