The Partner Awesome Podcast

In this episode of the Partner Awesome podcast, Jason Asher and Ryan Albretsen discuss the critical aspects of deployment forms in partner management. They emphasize the importance of backend management, creating a responsive framework, and effectively managing expectations and communication to ensure project success. The conversation highlights the need for a structured approach to deployment, fo...

In this episode of the Partner Awesome podcast, Jason Asher and Ryan Albretsen delve into the intricacies of deployment forms, focusing on their structure and importance in project management. They discuss the phases of pre-sales, deployment, and post-deployment, emphasizing the need for clear communication, expectation management, and alignment between partners and clients. The conversation highl...

In this episode of the Partner Awesome Podcast, Jason Asher and Ryan Albretsen discuss the significance of deployment forms in partner management, drawing from Jason's experience at NetSuite. They explore how these forms facilitate communication, accountability, and scalability within partnerships, while also sharing personal anecdotes and food-related discussions. The conversation sets the stage...

In this episode of the Partner Awesome Podcast, Jason Asher and Ryan Albretsen delve into the intricacies of partner programs, focusing on the importance of ROI, data streams, and the integration of AI. They discuss how to effectively measure the success of partner programs through objectives and key results (OKR), and emphasize the critical role of relationship management in driving revenue. The...

TPAP EP 6: AI for Partner Programs pt. 6 Supercharging Partner Enablement with AI In this episode of the Partner Awesome Podcast, Jason Asher and Ryan Albretsen discuss the concepts of co-selling and co-marketing, emphasizing the transformative role of AI in partner programs. They explore how AI can enhance deal matching and streamline co-marketing efforts, allowing for tailored strategies that be...

In this episode of the Partner Awesome Podcast, Jason Asher and Ryan Albretsen discuss the concepts of co-selling and co-marketing, emphasizing the transformative role of AI in partner programs. They explore how AI can enhance deal matching and streamline co-marketing efforts, allowing for tailored strategies that benefit all parties involved. The conversation highlights the importance of collabor...

In this episode of the Partner Awesome Podcast, Jason Asher and Ryan Albretsen discuss the transformative role of Partner Enablement with AI. They explore how AI can enhance onboarding processes, provide interactive training, and streamline ongoing support operations. The conversation emphasizes the importance of maintaining human connections in an increasingly AI-driven world, highlighting that w...

In this episode of the Partner Awesome Podcast, Jason Asher and Ryan Albretsen delve into the transformative role of artificial intelligence in Partner Sourcing & Scoring. They discuss how AI can enhance the recruitment process by moving beyond gut feelings and referrals to a more data-driven approach. The conversation covers the importance of structuring prompts for AI, the dynamic nature of...

In this episode, we explore the fascinating realm of generative AI for Partner Programs, spotlighting the capabilities of GPT-4 and Claude. These advanced technologies are not just buzzwords; they’re revolutionizing the way we approach creativity, problem-solving, and innovation across various sectors. Join us as we unpack the mechanics behind these AI models, revealing how they generate human-lik...

In this episode of the Partner Awesome Podcast, Jason Asher and Ryan Albretsen discuss the integration of AI in partnership management, focusing on the challenges of onboarding automation. They explore how AI can streamline processes, enhance partner experiences, and ultimately lead to faster revenue generation. The conversation emphasizes the importance of optimizing onboarding processes and the...

Join hosts Jason Asher and Ryan Albretsen on the Partner Awesome Podcast as they explore the pivotal role of AI in today's partner programs. This episode delves into how AI has evolved from a novelty to a necessity, becoming an embedded intelligence layer within every partner lifecycle. Discover the transformative impact of AI on onboarding, ecosystem development, and value creation, and learn how...