The Part-Time CEO Diaries

We’re continuing the conversation… After opening Season 5 with a deeper look at the season you’re in, this episode is where we begin to unpack what that actually looks like inside your business. Because if Episode 1 was about recognizing the season you’re in… This episode is about what it looks like to step back into growth. And more specifically, what it really means to become visible again in yo...

We’re back… and this is a new era!! Over the past five years, this podcast has evolved alongside us and today we’re entering a new era: The Freedom Filled Life podcast is now The Part-Time CEO Diaries!!! In this first episode of Season 5, we’re opening the door to a more honest, behind-the-scenes conversation - one that reflects not just strategy, but the real seasons of life and business we’ve be...

Ever feel like you're following all the “right” strategies to grow your business… but you’re feeling totally burnt out? In this episode, Shay sits down with business strategist and Human Design expert Jazze Jervis, creator of the By Design method. After scaling to 7 figures in just 3 years, Jazze hit a breaking point in her business: behind the scenes, she was totallyyy exhausted, disconnected...

Ready to lead your discovery calls with more clarity, confidence, and conversions? This is the episode you’ve been waiting for. Here’s the truth: Selling is an essential part of running a service-based online business…which means it’s not just something you have to get good at - it’s a skill you can actually thrive in (yes, really). In this episode, we’re pulling back the curtain on the exact sale...

If $5K months still feel just out of reach - this episode is for you.  We’re breaking down the real reasons why so many women in the growth stage of business struggle to land clients consistently… and the exact strategies we’ve used (and taught!) to change that. Inside this episode, we’re getting super honest about what it actually takes to go from “posting and hoping” to becoming fully booked - w...

Your business is landing clients, your calendar is full, and the money should be flowing — but behind the scenes, it’s a scramble to stay on top of your business’ finances. You’re in a panic when tax season rolls around, and you’re not sure how much you should *actually* be paying yourself as the business owner. You’re not alone! In today’s episode, we’re pulling back the curtain on the money move...

You’ve grown a successful business as a solopreneur — but now, you’re craving more space, more scalability… and more freedom . So the big question is: Is it time to build an agency? In this episode of The Freedom-Filled Life™ Podcast , we’re breaking down what it actually looks like to transition from solopreneur to agency owner — and how to know if this is the next right move for your business. W...

Today’s episode is packed with refreshing truth bombs, mindset-shifting moments, and practical advice for building a business that supports your life  — not the other way around. We’re joined by the incredible Sam Vander Wielen — attorney-turned-entrepreneur, host of the On Your Terms® podcast, author of When I Start My Business, I’ll Be Happy , and founder of the multi-seven-figure legal template...

Let’s be real: selling high-ticket services in 2025 requires more than just posting an IG reel or sending a cold pitch email to close new clients. If you’ve been wondering why leads (& sales!) are slow in your business but you’re not totally sure what marketing strategies you are *actually* working right now to drive leads and sales for service-based online businesses – this episode is for you...

We’ve officially rebranded Bucketlist Bombshells, and we’re taking you behind the scenes of WHY, HOW, and WHAT this means for the next evolution of our brand and business! After 11 years in business, tens of thousands of women served, and over $6M in revenue generated — we knew it was time for a BIG shift.  In this week’s episode of The Freedom-Filled Life Podcast™ , we’re sharing the raw, unfilte...

Ever felt stuck in analysis paralysis when launching a new offer in your business? You map out every detail, tweak every module, and perfect every piece of content…only to delay the launch or feel disappointed by the results? Been there. Done that. That’s why we started experimenting in our business — testing and validating new offers in real time before pouring months into development. And guess...

You’ve been in business for a while but you’re undercharging for your services – but you’re scared to raise your rates. Maybe you’ve thought, What if my clients push back? What if they say no? What if I raise my rates and lose them completely?! We get it — you’re ready to step into your next level of business growth but raising your rates feels intimidating. How do you know when is the *right* tim...

Raise your hand if you’ve ever set a big revenue goal — maybe even that magical six-figure or multi-six-figure milestone — only to feel stuck, frustrated, and wondering why you’re not quite hitting it yet.  Here’s what we’ve learned (11 years of business experience under our belts!): The problem isn’t that you’re not working hard enough, talented enough, or experienced enough. The real reason? You...

In this episode we’ll share with you behind the scenes insights into: (00:00) The motivation behind Shay’s 4-day workweek experiment (and why her old schedule was leading to burnout) (10:12) The biggest lessons from a year of working LESS (21:48) The unexpected challenges of cutting back work hours while growing the business (30:35) How Shay restructured her schedule to focus on high-impact tasks...

In this episode we’ll share with you behind the scenes insights into: (00:00) - How we navigated instagram for business growth in the early days of IG (12:56) - Rethinking your social media strategy from what you think you “should” be doing (29:22) - Effective & authentic Instagram sales & marketing conversations (39:54) - Creating what we like to call a “Social Media Optional Strategy” (4...

In this episode we’ll share with you behind the scenes insights into: (13:18) - Scaling our business with online courses (26:44) - Adapting to changing course market & our audience needs (41:24) - Navigating our business transition with intention (01:01:24) - The different types of business coaching you can find online (01:14:40) - Reigniting passion and purpose in our business Welcome back to...

In this episode, we’re joined by Olivia Wheeler, a former tech professional turned design agency founder, who shares her inspiring journey from solopreneur to CEO of a purpose-driven agency. After becoming a mom, Olivia shifted her priorities, leaving the tech world to build a design agency that allows her to support her family while spending quality time with them. Now, she helps other women do t...

In this episode, we sit down with Jamie Jensen, an award-winning screenwriter and storyteller who transitioned from Hollywood to the world of branding and entrepreneurship. Jamie now partners with entrepreneurs to craft impactful messaging, position their offers, and even develop creative projects like novels and screenplays. Her work has helped clients amplify their sales and tap into their artis...

In this episode, we chat with Jenny Roth, a seasoned email copywriter who specializes in creating joyful, strategic copy that draws clients in and boosts conversions. Jenny shares her journey from part-time copywriter to founder of a successful email marketing studio, revealing the strategies that help her clients attract leads and build connections through high-converting email campaigns. We dive...

Marielle and Michelle are more than just sisters—they’re best friends and the creative minds behind Elle & Elle Design Co., a brand and website design studio for women service providers, wellness professionals, and creative entrepreneurs. With a shared passion for helping clients show up authentically online, they’ve carved out a niche that empowers their clients to shine in a way that’s as un...

In this episode, we sit down with Amy Kuo, a former Disney graphic designer turned brand strategist and founder of Author Brand Studio. Amy shares her remarkable journey of leaving a dream job at Disney to start her own design agency, transforming from zero clients to a six-figure business, all while navigating personal challenges with grief and mental health. Amy opens up about the life changes t...

In this episode, we’re joined by Kady Sandel, a business coach and the powerhouse CEO of a successful design agency, who shares the jaw-dropping story of booking $32,000 in design projects in a single day. Kady takes us through her journey from humble beginnings with $65 logos to consistently landing five-figure projects, revealing the mindset shifts, strategies, and client-building techniques tha...

Nesha Woolery is an online business coach and entrepreneur who’s mastered the art of building a six-figure business while working just three days a week. She’s on a mission to help service providers create consistent income without losing themselves to burnout. From waitress to world-traveling entrepreneur, Nesha knows firsthand that financial success doesn’t have to come at the cost of your freed...

In this episode, we’re joined by Hannah Ryu and Veronica Shelton, the inspiring co-founders of Oak Theory, a thriving design studio that specializes in UX/UI, web, and application design. As women of color and leaders in the tech space, Hannah and Veronica are passionate about breaking stereotypes, fostering diversity, and redefining what representation looks like in the design industry. Hannah an...

In this episode, we welcome Kelly Tolliday, a passionate Yoga & Meditation Teacher and Holistic Health Coach, who shares her journey of integrating travel, wellness, and entrepreneurship as a mom and business owner. Kelly’s story is one of resilience and exploration, as she reflects on her experiences living and working in countries across the globe, from Australia to Central America and now F...