The Paper Jacket Podcast

Most people think dentists just fix teeth. But what if your dentist could actually help you sleep better, breathe better, and live longer? In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 we sit down with Dr. Shaunda Kelly , an oral and maxillofacial surgeon and founder of Surgical & Sleep Solutions in Orange City, Florida. Dr. Kelly shares how her practice goes far beyond traditional dentistry—off...

DeLand wasn’t always “cool.” But entrepreneurs like 𝗧𝗮𝘆𝗹𝗼𝗿 𝗕𝗮𝘀𝘀 are a big reason it is now. In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with Taylor—owner of 𝗕𝗮𝗸𝗲 𝗖𝗵𝗼𝗽 and multiple restaurant concepts in downtown DeLand—to talk about what it really takes to build a restaurant brand and help shape an entire community.   From starting Bake Chop at 25 to now operating 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗿𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁𝘀...

Most entrepreneurs are great at vision. But that’s also the problem. In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗠𝗮𝗻𝗻𝘆 𝗗𝗲 𝗟𝗮 𝗩𝗲𝗴𝗮, serial entrepreneur and founder of 𝗥𝗶𝗽𝗽𝗹𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴, to unpack one of the biggest blind spots in business: 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗮𝗻𝗱 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀. Manny shares his journey from engineer at GE to running a family restaurant—and eventually becoming a business...

Most businesses invest in marketing… but completely overlook PR. And that’s a problem. In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 we sit down with 𝗥𝗼𝗯𝗯𝗶𝗲 𝗳𝗿𝗼𝗺 𝗕𝗹𝘂𝗲 𝗕𝗿𝗶𝗱𝗴𝗲 𝗣𝗥 to break down the real difference between 𝗽𝘂𝗯𝗹𝗶𝗰 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴—and why the two work better together, not against each other. Robbie shares how PR helps businesses build 𝗲𝗮𝗿𝗻𝗲𝗱 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆, land media opportunities,...

Finding the right dentist isn’t just about insurance coverage—it’s about trust, consistency, and relationships. In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗗𝗿. 𝗟𝗮𝗯𝗿𝗮𝗱𝗮 𝗼𝗳 𝗢𝗿𝗮𝗻𝗴𝗲 𝗖𝗶𝘁𝘆 𝗠𝗼𝗱𝗲𝗿𝗻 𝗗𝗲𝗻𝘁𝗶𝘀𝘁𝗿𝘆 to talk about his journey from dental school in Cuba to building his own 𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝗳𝗮𝗺𝗶𝗹𝘆 𝗱𝗲𝗻𝘁𝗮𝗹 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗶𝗻 𝗢𝗿𝗮𝗻𝗴𝗲 𝗖𝗶𝘁𝘆, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮. Dr. Labrada shares why he chose private practice over...

Most business owners open a bank account… and never think about it again. But the right banker can actually become one of the most valuable advisors in your business. In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗥𝗶𝗰𝗵𝗮𝗿𝗱 𝗣𝗿𝗲𝘀𝗰𝗼𝘁𝘁, Commercial Banker at 𝗖𝗹𝗶𝗺𝗮𝘁𝗲 𝗙𝗶𝗿𝘀𝘁 𝗕𝗮𝗻𝗸, to talk about how banking can play a critical role in helping businesses grow—from startup funding to long-term...

When you visit the beach, walk through a park, or drive past a construction site, you probably don’t think about the businesses that make those places function. But companies like 𝗖𝗙𝗕 𝗢𝘂𝘁𝗱𝗼𝗼𝗿𝘀 are the reason everything runs smoothly. In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗔𝗺𝗮𝗻𝗱𝗮 𝗳𝗿𝗼𝗺 𝗖𝗙𝗕 𝗢𝘂𝘁𝗱𝗼𝗼𝗿𝘀 to talk about the behind-the-scenes work that keeps 𝗩𝗼𝗹𝘂𝘀𝗶𝗮 𝗖𝗼𝘂𝗻𝘁𝘆 𝗯𝗲𝗮𝗰𝗵𝗲𝘀, 𝗰𝗼𝗻...

Most ad agencies promise the world. Leads. Growth. ROI. Overnight success. But the truth is, a lot of advertising agencies are built on 𝘀𝗵𝗼𝗿𝘁-𝘁𝗲𝗿𝗺 𝘁𝗮𝗰𝘁𝗶𝗰𝘀, 𝗹𝗼𝘄-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗯𝗶𝗴 𝗽𝗿𝗼𝗺𝗶𝘀𝗲𝘀 𝘁𝗵𝗮𝘁 𝗿𝗮𝗿𝗲𝗹𝘆 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗲 𝗶𝗻𝘁𝗼 𝗿𝗲𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄𝘁𝗵. That’s exactly why 𝗔𝗪𝗪 𝗔𝗴𝗲𝗻𝗰𝘆 was created. In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗝𝗼𝘀𝗵𝘂𝗮 𝗛𝗮𝘆𝘀, CEO of 𝗔𝗪𝗪 𝗔𝗴𝗲𝗻𝗰𝘆, to introduce a new a...

Meet 𝗧𝗮𝘆𝗹𝗼𝗿 𝗥𝗼𝗱𝗿𝗶𝗴𝘂𝗲𝘇—aka 𝗖𝗼𝗮𝗰𝗵 𝗧𝗮𝘇—a creative strategist, fitness entrepreneur, and marketing consultant who helps indie game developers do what most never figure out: actually launch a game like a business. In this episode, Taylor shares his journey from personal trainer to graphic designer to full-time marketing guide for small and scrappy game studios. He’s on a mission to help developers avoi...

This episode dives deep into the intersection of art, psychology, and empowerment with 𝗦𝗮𝗺𝗮𝗻𝘁𝗵𝗮 and 𝗦𝘁𝗲𝘃𝗲𝗻 of 𝗟𝘂𝗻𝗮𝗿 𝗦𝘁𝘂𝗱𝗶𝗼𝘀—a full-service photography studio based in New Smyrna Beach, Florida. Specializing in 𝗯𝗼𝘂𝗱𝗼𝗶𝗿, 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗵𝗲𝗮𝗱𝘀𝗵𝗼𝘁𝘀, Samantha shares how boudoir photography became a powerful tool not just for beauty, but for healing, confidence, and transformation. From pre-law to publish...

Most people think travel agents are outdated. Karolina Guilcapi is here to prove them wrong—with flavor. As the founder of Sated Ventures , Karolina specializes in culinary anthropology —designing immersive food-forward travel experiences across Latin America. But this conversation goes far beyond ceviche and snorkel trips. She breaks down how she turned a niche passion into a thriving business, w...

How do you market a law firm that’s been around for over 100 years without sounding... well, like a law firm ? In this episode, we sit down with Jess , the first-ever Marketing & Culture Manager at Cobb Cole , one of the largest and oldest law firms in Volusia County. She shares how she’s helping a traditional, suit-and-tie firm evolve its voice, connect with the community, and use story-drive...

🎙️ Filmed in our DeLand, Florida studio — this episode is for the builders, the believers, and the business owners trying to do it right, year after year. In today’s episode, we sit down with Nancy Campbell , owner of Creative Floors , a Central Florida staple that’s been serving homeowners for over 26 years. From surviving recessions and hurricanes to navigating supply chain issues and marketing...

In this episode of the Paper Jacket Podcast, Jeremy sits down with Allan Cagle , co-founder of Atlantic Pipe Services (APS) —a rapidly growing company that's quietly revolutionizing underground infrastructure in the Southeast. Allan shares how APS went from just two employees to nearly 300 across 7 locations, the lessons he learned scaling a niche business, and why culture , trust , and people...

🎙️ Filmed in our DeLand, Florida studio — this episode is a goldmine for business owners, creatives, and marketers trying to keep up with an industry that never stops shifting. In this episode, we sit down with Mike Carlton , founder of Soda Rocket and longtime creative director of 42nd Street , to unpack 25+ years of hard-earned lessons from the frontlines of design, SEO, branding, and small busi...

In this episode, we talk with 𝗧𝗮𝘆𝗹𝗼𝗿, a professional graphic designer by day and the founder of the quirky, colorful brand 𝗣𝗲𝗰𝘂𝗹𝗶𝗮𝗿 𝗣𝗶𝗿𝗮𝘁𝗲 by night. Tired of corporate design work draining his creativity, Taylor started sketching pirate-themed art and turning it into screen-printed t-shirts, stickers, and pins that are equal parts 𝘱𝘶𝘯𝘬, 𝘱𝘰𝘱, 𝘢𝘯𝘥 𝘱𝘦𝘤𝘶𝘭𝘪𝘢𝘳. We talk about finding energy when you’re c...

In this episode, we sit down with 𝗔𝗮𝗿𝗼𝗻 𝗣𝗿𝗶𝗰𝗲, owner of 𝗦𝘂𝗽𝗲𝗿 𝗜𝗻𝘀𝗽𝗲𝗰𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝘀 and host of the 𝘏𝘢𝘷𝘦 𝘢 𝘚𝘐𝘗 podcast. Aaron shares his journey from insurance inspections to running a trusted home inspection brand, complete with sharp branding, systems, and a strategy most inspectors never touch: real marketing. We talk about what makes a great inspector (hint: it’s not a magnifying glass in the logo),...

In this episode, we’re joined by 𝗖𝗶𝗻𝗱𝘆 𝗗𝗮𝗹𝗲𝗰𝗸𝗶 , founder of 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝟮 𝗚𝗼, a Flagler-based marketing agency that launched when “social media” was still a brand-new term. With over 13 years in business, Cindy shares how she turned community service into client work, how she navigates the ever-changing marketing landscape, and why being involved is the most underrated growth strategy for local busi...

This episode features Kyle Hays , co-founder of Andrew & West , a firm that offers fractional executive leadership for small to mid-sized businesses that are stuck and scaling at the same time. Kyle unpacks the difference between marketing and advertising (spoiler: it’s huge), explains why ROI isn’t always linear, and breaks down why most business owners hit a ceiling they can’t get past. Whet...

If you’ve ever wanted to make a difference but didn’t know where to start , this episode is for you. We sit down with Ben Collins , Philanthropy Advisor at the Community Foundation , to talk about the often-misunderstood world of charitable giving, legacy planning, and nonprofit matchmaking. Ben—a former pastor turned philanthropic strategist—shares how he helps donors solve real problems in their...

In this episode, we sit down with cybersecurity expert Natalie Suarez from Trumbull Tech to talk about a massive blind spot for small businesses: cyber threats. From fake employees using deepfakes to North Korean hackers infiltrating U.S. companies, this episode isn’t fearmongering—it’s your wake-up call. If you're a small business with even one computer, you're already a target. We dig into: Real...

🚨 This episode was filmed in our brand-new studio in DeLand, Florida ! 🚨 We’re kicking off this next chapter with a guest who’s as local—and as legendary—as they come. Meet Gabriel Mueller, owner of Deltona Aluminum , a second-generation small business that’s been serving the Lord Jesus Christ and you since 1987 . In this episode, Gabe sits down with Paper Jacket founder and longtime friend Jere...

Brad Roseboro—a serial entrepreneur and the founder of Roseboro Solutions—saw a major gap in the healthcare space: brilliant chiropractors, dentists, and medical professionals who want to serve people but struggle to grow their businesses. Why? Because they’re forced to do sales and marketing they were never trained for. In this episode, Brad shares his journey from high-paying corporate sales to...

Are you a homeowner, realtor, or investor trying to protect your biggest asset—or unlock its full potential? In this episode, we sit down with Bill Iwanicki of Advanced Real Estate Services, a Tampa-based home inspector who’s way more than just a home inspector. Bill breaks down how he helps clients maintain, renovate, and safeguard their homes through pre-sale inspections, home watch services, an...

What happens when young adults with developmental disabilities age out of services—with no roadmap for puberty, relationships, or independence? In this powerful and necessary conversation, we sit down with Jordan Culpeper, behavior analyst and founder of I Hope Supportive Services , to explore how she's creating community, education, and hope for families navigating the unspoken and underserved. W...