Joshua Gurgiel and Sal Daoud

The Outsiders: The rise and rise of Outdoor Media

Business EN ↓ 6 episodes

‘The Outsiders’ are Sal Daoud and Josh Gurgiel – two best mates and media professionals who share a passion (read: obsession) with Out of Home (OOH) advertising. Each episode they’ll chat to global marketing experts about the rise and rise of OOH, what it means for the advertising industry and what we can all learn from the brands doing it best. Hear from the world’s ‘Outdoor Insiders’ about the way brands are leveraging the power of public space media to capture more consumer attention, prompt meaningful action and ultimately, build bigger brands. Hosted on Acast. See acast.com/privacy for mo...

Author

Joshua Gurgiel and Sal Daoud

Episodes

"The Ice Cream Wars" 23.02.2026 10:49

In this episode, Josh takes a deep dive into the infamous Australian 'Ice Cream Wars' between Streets and Peters ice cream companies, exploring how the battle is now being waged in public spaces through their equally awesome recent OOH campaigns. We showcase how Thinkerbell and SICHDOGWOLDMAN are both pushing the boundaries in OOH and demonstrating different and exciting usages of the medium for t...

The Outsiders' Superbowl Special Spectacular 08.02.2026 14:19

On the eve of Superbowl LX, Josh explores the rise and rise of the illustrious 'Superbowl ad' and how the investment of time, money and talent in these bespoke spots is intrinsically linked to OOH. He also reminisces on his childhood love of the Dallas Cowboys and Rick Moranis movies. Go Bills! Hosted on Acast. See acast.com/privacy for more information.

Ben Allman - Regional VP of Sales, Broadsign 30.09.2025 41:37

In this episode of The Outsiders, prepare yourself for a fully blown masterclass in all things Programmatic OOH (or 'pDOOH'...being the worst acronym ever) from Ben Allman, Regional VP of Sales at Broadsign. Ben took us on a journey from the brilliant basics of how and why Programmatic OOH exists, to the ways it can be used to increase efficiency and impact and the brands doing it best. Bursting w...

Niall Sallam - Founder & CEO, Elevision 19.08.2025 54:07

In this episode of The Outsiders, we had the absolute pleasure and privilege of talking with Niall Sallam, Founder and CEO of global DOOH company, Elevision and Sal and Josh's #1 media man-crush. Based out of Dubai, Niall took us on a journey around the world and back in time, generously sharing the incredible origin story of Elevision in the UAE, their expansion beyond elevator screens and into o...

Adam Garrity - Global Head of OOH, Dentsu 16.06.2025 28:47

In this episode of The Outsiders, we talk to Adam Garrity, Global Head of OOH at Dentsu. Adam shares his incredible insights around the rise of 3D and immersive OOH spaces, the art of creative simplicity and why airports are so much more than just airplane carparks. Sal and Josh also unpack their favourite recent OOH campaigns in this episode's "Best of the Boards" segment, play a fun game of "Whe...

Joanna Bogdan - GM, Evolve APAC & Talon Singapore 11.05.2025 32:22

In our first ever episode, we talk to the awesome force that is Joanna Bogdan, General Manager of specialist OOH buying agency, Evolve APAC & Talon Singapore. We cover everything from the power of a great idea to cut through in OOH; the challenges and opportunities of multi-market planning, to the responsibility on advertisers to use public space media sustainably. It's the perfect place to st...