The Outpost by UserEvidence

Most marketers think vibe coding is a developer thing. The data says otherwise. Scott Brinker , editor of chiefmartec , partnered with UserEvidence to survey 302 SaaS marketing leaders who are actually vibe coding. Workflow automations. Custom integrations. Internal dashboards. Built by marketers, without a dev sprint. Turns out the teams pulling ahead aren't the most technical. They're the ones w...

Cross-functional collaboration is the skill 60% of CMA professionals say matters most ( according to our recent research ). But nobody teaches you how to do it. Nicole Saunders , Senior Director of Customer Experience Strategy at Higher Logic built a framework for it, not from a book, but from being told by her manager that she needed to be more cross-functional and having no idea what that meant....

Most common trust signals aren't working the way people think they are. Casey Hill , CMO at DoWhatWorks has tested social proof across thousands of B2B SaaS brands. UserEvidence surveyed 800+ buyers, sellers, and marketers on what proof actually builds trust.  Turns out, most social proof is losing. Logo bars. Star ratings. Vague testimonials. Not because they're wrong, but because the execution i...

Most customer awards programs peak at the trophy moment, and then everyone moves on to the next thing. Kevin Lau , Customer Marketing leader and prominent voice in the space, doesn’t do that. His most recent programs at Freshworks and Adobe unlocked massive accounts that weren't giving his team the time of day, generated a full year of customer stories, and created a real trackable pipeline from a...

Getting customers to show up to a virtual CAB is the easy part. Getting them to actually engage? That's where most teams lose the room. Irene Yam , author of Build a World-Class Customer Advisory Board and longtime customer advocacy leader, has spent years making virtual CABs feel less like a webinar and more like a real conversation. And Thomas J. Patti , a veteran CAB customer advisor, is bringi...

Revenue attribution? For a customer evidence program? It can’t exist… right? Emily Coleman , Senior Manager of Customer Marketing and Advocacy at LaunchDarkly , put on her data analyst hat and cracked the code to this long-standing “white whale” problem for customer marketing programs. She’s sharing her entire playbook with us at The Outpost. In this episode, Emily shares how she leveraged the too...

What if the best reference call is the one you never have to schedule? Cache Walker , Director of Customer Marketing at Trellix , has been asking that question (and building the answer). In this episode, Cache walks through how Trellix is creating a customer evidence program that gets proof into the hands of sellers faster, with less pressure on the advocates who've already done their customers a...

Product data + customer quotes. It's the foolproof formula that's helped Transcend change the customer storytelling game.  In this episode, guest host Alex Eaton (Director of Product Marketing at UserEvidence) chats with Phyllis Fang , Head of Marketing at Transcend , about how her team turns complex, compliance-heavy work into creative, campaign-worthy stories. Think: Spotify Wrapped, but for dat...

The right customer stories have the power to build trust and even accelerate deals. But we all know that chasing massive logos and begging for a case study isn't always the most efficient way to get those stories told.  In this episode of The Proof Point , Mark passes the mic to guest host Alex Eaton, Director of Product Marketing at UserEvidence, who sits down with Yadin Porter de León, Director...

Hot off the heels of Shopify’s leaked AI manifesto , most every marketing leader should be wondering the same thing this week: are we using AI well enough? In this episode of The Proof Point, Dave Boyce , EVP of Product at Winning By Design , examines how AI is redefining the leadership landscape in the go-to-market space. And, he’s sharing the top 3 things every marketing team should be using AI...

In this episode of The Proof Point, host Mark Huber sits down with Navneet Singh , VP of Marketing for Network Security at Palo Alto Networks , to explore how trust is built in one of the most challenging industries—cybersecurity. Navneet shares his perspective on overcoming skepticism in cybersecurity buyers through precision AI, customer evidence, and transparent marketing strategies. He breaks...

2025 is the year to nail signal-based selling. If you’re sweating about it…don’t. This convo will get your gears turning. In this engaging episode of The Proof Point, host Mark Huber sits down with Tom Wentworth , former CMO of Recorded Future and current CMO at Incident.io , to explore what it takes to build trust and execute bold marketing strategies in the competitive B2B landscape. Tom shares...

To gate or not to gate…that is the question on every marketer’s hot takes list. For Chris Singlemann , Senior Manager of Demand Generation at Prelude , the answer is simple: ungated. Why? Transparency builds trust. Chris shares how his team prioritizes transparency and authenticity by focusing on clear, use case-based product demos, interactive videos, and ungated content that removes friction and...

This episode of The Proof Point, Host Mark Huber sits down with John Short , CEO of Compound Growth Marketing , to discuss how telling the right customer stories (in the right places) can help you break through buyer skepticism. John shares his experience turning proof points and testimonials into tools that build confidence, foster trust, and move deals forward in competitive markets. He also sha...

This episode gets real about the challenges and opportunities of marketing in the cybersecurity space. Host Mark Huber sits down with Mary Yang , CMO of Syxsense , to uncover what it takes to build trust with skeptical buyers and navigate the highs and lows of being a marketing leader in a high-stakes industry. Mary shares candid lessons from her career, including the tough realities of managing p...

Trust is what’s winning deals in today’s insanely saturated tech market. And what better way to figure out how marketers are building trust with skeptical buyers than going to the most skeptical industry of all to get all of their tips and tricks–cybersecurity. Mark Huber sits down with Sam Langrock , Senior Product Marketing Manager at Recorded Future , to dive into why knowing their fears is the...

Mark asked Dave Gerhardt to play 9 holes of golf with him with the promise that he wouldn't ask him any questions he'd ever been asked before. One catch: he’d be bringing a film crew. Dave said game on. This is The Long Game.

When we launched our original research report, The Evidence Gap, we thought we’d get 150 downloads in the first 30 days. The actual results? Blew that goal out of the water. Original research is the secret weapon for cutting through the noise in B2B marketing. In this episode of The Proof Point , we dive into UserEvidence’s Evidence Gap Report with UserEvidence co-founder and CEO Evan Huck, explor...

In this raw, brutally honest episode, we’re pulling back the curtain on The Proof Point’s first season with host Mark Huber, VP of Marketing, and newly minted Jillian Hoefer, Senior Content Marketing Manager at UserEvidence. We’re sharing exactly how our metrics went (spoiler alert: our downloads plateaued), the tactics that worked (and the ones that definitely didn’t), and everything we’ve learne...

Kyle Coleman, CMO of Copy.ai, joins The Proof Point to share his refreshing take on the future of the SDR role and the impact of AI on go-to-market teams. Kyle, who began his career as an SDR, shares why so many companies get the SDR model wrong and how AI can be integrated without compromising the authenticity of customer evidence. From "SDR AI sandwiches" to avoiding “spam cannons,” this episode...

Bitly’s CMO, Tara Robertson, shares her customer-centric playbook for transforming Bitly from a link shortener to a full connections platform. From leveraging QR codes to merging physical and digital experiences to using customer evidence, Tara explains how Bitly’s retention-focused marketing impacts every user touchpoint. This episode shares insights on building authentic customer connections whi...

The TL;DR Are you struggling to build trust with your buyers? Allyson Havener (TrustRadius) and Mark Huber (UserEvidence) break down the B2B buying disconnect between buyers and marketing and sales efforts—including some helpful tips to apply to your own marketing strategy to help close that gap. What’s working in B2B marketing: DATA-BACKED PROOF Original research and transparent data are key to b...

The TL;DR Struggling with "checkbox marketing" and creating content that actually connects with your audience? Mark Huber (UserEvidence), Brendan Hufford (Growth Sprints),  Jess Cook (Island), and Brooklin Nash (Beam Content) break down building a content POV that resonates. What’s working in B2B marketing: PURPOSE-DRIVEN CONTENT Creating a POV that focuses on solving real customer problems, not j...

The TL;DR Struggling to prove marketing’s impact? Mark Huber (UserEvidence), Pranav Piyush (Paramark), Megan Boone (Redis), and Jason Widup (Fractional CMO) share their approaches for setting goals, measuring success, and getting leadership buy-in for strategies that aren’t always quantifiable. Find out how they strike the right balance between short-term wins and long-term growth. What’s working...

The TL;DR Struggling to show the real value of customer marketing? Mark Huber (UserEvidence) is joined by Jane Menyo (Gong), Cache Walker (Trellix), and Leslie Barrett (Tipalti) to reveal how top B2B SaaS companies are finding proof points that matter. What’s working in customer marketing: THINK LIKE A CONSULTANT Treat customer marketing as more than just a department. Act like a consultant—balanc...