Alex Garcia & Tatum Brandt

The Out of Office Show

Business EN ↓ 4 episodes

Out of Office is a video show exploring the people, brands, and ideas shaping modern fitness, wellness, and sport brands. Hosted by Alex Garcia and Tatum Brandt, the show blends tactical brand and marketing strategy with on-the-road interviews and stories from founders and figures actively shaping the fitness and wellness industry.

Author

Alex Garcia & Tatum Brandt

Episodes

How This Brand Took Over CrossFit | Matt Dilorenzo, CEO of TYR Sport 13.05.2026 43:05

In this episode, Alex and Tatum take a drive with Matt Dilorenzo (CEO of TYR Sport), who has taken the legacy brand into a new category and dominated. In this episode, he breaks down exactly why he decided to enter the CrossFit category, the steps he took to position authentically within the niche, and what strategies he deployed to scale to $50M in 4 years. Here's everything he covered… Chapter...

How To Break Into a Saturated Category and Take Over 08.05.2026 31:39

In this episode, Alex and Tatum discuss how: • brands can break into saturated categories • fitness starts top down with athletes as the main focus • brand archetypes are key to attracting the right audience • to world build within a category Perfect episode for the brand builders. Chapters: 0:00 Intro 0:33 How Do You Break Into Elite Fitness? 5:27 Partnering With Legacy Brands to Build Cred...

He Built The Fastest Growing Luxury Fitness Franchise | Dan Bova, CEO, The Yard Gym 22.04.2026 44:11

In this episode, Alex and Tatum take a drive with Dan Bova (CEO of The Yard Gym) who's done what other gym owners couldn't...scale successfully across multiple franchises while maintaining the brand's luxury and premiere positioning. In this episode, he breaks down exactly how he did that, who to hire, the playbook to franchise successfully, and how to position yourself as a premium brand. Here's...

The Psychology Of Premium Fitness Branding w/ Alex Garcia & Tatum Brandt 15.04.2026 31:05

In this inaugural episode of OUT OF OFFICE, Alex Garcia and Tatum Brandt take a ride while discussing the premium position of fitness branding and how to achieve it in a landscape that continues to evolve. Want more of our content? Instagram: / house.of.ag Instagram: / tatumbrandt CHAPTERS: 0:00 Intro 1:10 Why Premium Branding Is Harder Than Ever 2:18 The Yard: Owning a Signature Term 5:23 Budge...