The Onlinification Pod

Like many other companies, we at Zooma have been working remotely for over a year as a result of the ongoing pandemic. Remote work brings a lot of possibilities, and despite the distance, we've still been able to collaborate, complete projects and develop new ideas. We've even found that certain things are easier when working remotely, such as onboarding. However, it's hard to replicate the kind o...

Account-based marketing is a term that you see everywhere, but what is it really? And is it even a good approach for your business? To find out this and more, we recorded this episode with Zooma's chief analyst and digital strategist, Martin Ray. Hope you enjoy it - and if you want to hear more, subscribe on Spotify, Soundcloud or on zooma.se.

Zooma has just launched a brand-new corporate site. Like with other corporate sites, it's filled with information on our finances, governance and sustainability efforts, among other things. But why have we decided to create it? Does Zooma really need a corporate site? What did we learn during the process, and what tips would we give to companies looking to create a corporate site of their own? I g...

What is it that makes a digital project successful? Good project management, of course. For this episode, we've brought in Elin Salekärr and Charlotte Björsjö, both project managers at Zooma, to talk about how they work and what tools they use to make their projects run so smoothly. Enjoy, and don't forget to subscribe! https://www.zooma.se/en/learn/podcast

In this episode, I pose a simple question to Anders and Stellan - if you were a decision-maker in a B2B company, what would you prioritise and why? Both Anders and Stellan have a lot of experience of working with B2B companies from their time at Zooma, so it was interesting to see what conclusions they came to. You can listen to the episode to hear the full discussion, but one thing was clear - if...

What is digital readiness, anyway? What companies are digitally ready? And what stands in the way of a company that wants to achieve digital readiness? In this episode, Anders, Stellan and Alex discuss these very questions. Enjoy!

Amazon launched in Sweden at the end of 2020 - over 20 years after they launched in other European markets like Germany and the UK. To mark the occasion, we dedicated an entire episode to Amazon (which we seem to mention in every episode anyway). What is Amazon, why are they successful, and should you as a business see them as a competitor or a partner? Find out by listening to my discussion with...

Recently, we made it possible for companies to apply to become a Zooma customer via our website. Ususally, the process of recruiting a new agency works the other way round. So why have we decided to reverse it? To find out, Alex spoke to Anders and Stellan about how we came up with this idea and what we hope the benefits of this approach will be. Their discussion became this episode of The Onlinif...

In this episode, Alexander, Ander and Stellan discuss email marketing - how it can be best used, good examples they've come across, and tips for companies who want to achieve better results from their email marketing efforts. Enjoy!

In this episode, Stellan, who works as a strategist, Anders the CEO, and Niyat and Doug, who both work as content creators, elaborating about their experience from working remotely the challenges and possibilities they discovered after almost a year of working from home, how managers can support remote employees and how it is to onboard new employees remotely.

The Onlinification Pod has returned! The first real episode of our new series is coming out soon, and after that you'll be able to tune in weekly to listen to discussions about online and digital from the zoomers.

Experiences and thoughts regarding product launches from a marketing and communication perspective.

Product Marketing then and now: Feel free to listen to the podcast and find out what the main challenges of the "new" way of working are and how to measure success.

End of last year, on November 22-23, the HubSpot team in Dublin visited us at Zooma, to share their latest news and insights with regards to the future of online and digital.