The One Thing Business Podcast

Most businesses spend their time looking for customers. Mike McGroarty spent his career building an audience. That difference explains why he has generated hundreds of thousands of leads and built a loyal following that continues to buy, refer, and return. At its height, his landscaping business had an email list of 200,000.  Not bought leads, captured leads. These were people who'd raised th...

In this episode of The One Thing Business Podcast - Uncovering Rembrandts in Your Attic , Ron Sheetz sits down with authenticity expert Brana Williams to discuss one of the most thought-provoking chapters from Lead Hunters — Escaping the Velvet Prison . Many business owners find themselves trapped by invisible barriers of their own making. They become prisoners of outdated beliefs, self-imposed li...

Pete Primeau is a seasoned leader in the furniture and mattress industry, bringing over 44 years of hands-on experience, innovation, and insight to his work. Throughout his career, he has built a reputation for deep industry knowledge, strategic thinking, and a commitment to helping businesses grow and adapt in a changing marketplace. In addition to his professional accomplishments, Pete is the au...

This episode picks up where Episode 1 left off, shifting from the psychology of trust and conversion into the practical application of podcasting as a strategic business tool. My guest Tom Runfola and I explore how a podcast, when done right, is not just content, but a positioning mechanism that educates prospects, builds trust, and sets the stage for the sales process before a conversation ever t...

In this episode of the One Thing Business Podcast , I open by addressing what many people are calling an “affordability crisis,” challenging small business owners to look beyond media narratives and instead adopt the mindset of leaders who rely on data, proof, and clear thinking. He explains that we are now operating in what he calls a “proof economy,” where customers demand reassurance, testimoni...

If there’s one indispensable tool and skill in business, it’s mastering the telephone. The more a business tries to shy away from leveraging both inbound and outbound phone calls, the more it diminishes its chances of success. No matter how much technology evolves, personal connection and genuine customer service remain irreplaceable. The phone serves as the lifeline of success for any business. E...

Pete Lillo , widely known as “Pete the Printer,” is a veteran of the direct response marketing world with decades of hands-on experience helping entrepreneurs, marketers, and business owners turn ideas into high-converting printed promotions. His nickname comes not just from his trade, but from his deep understanding of how print fits into the greater marketing strategy, a skill originally honed a...

Amy Baughman Sew & Quilt, located in Pittsburgh, Pennsylvania, is a beloved local business that has been serving the community with a passion for sewing and quilting for over two decades. Founded by Amy Baughman, a dedicated enthusiast of the craft, the shop has become a hub for both beginners and experienced sewers and quilters alike. Amy Baughman Sew & Quilt is renowned for its comprehen...

The Texas Baseball Ranch, located in Montgomery, Texas, is a specialized training facility dedicated to enhancing pitchers' performance through individualized programs. Founded by Coach Ron Wolforth, the Ranch emphasizes a personalized approach, assessing each athlete's unique strengths and areas for improvement. This methodology has led to over 613 pitchers surpassing the 90-mph mark (a...

Pastor Jeff Tauring is the dynamic and compassionate leader of Liberty Valley Church, renowned for his deep commitment to community building and spiritual guidance. With a ministry that skillfully combines traditional values with modern relevance, Pastor Tauring has profoundly influenced both his congregation and the wider community. While there are two topics traditionally avoided in polite conve...

Developing personal relationships is the lifeblood of any successful business, as it fosters trust, loyalty, and a sense of connection—both internally with team members and externally with clients. Strong relationships with employees create a positive work environment, leading to greater motivation, collaboration, and productivity. When staff feel valued and understood, they are more committed to...

In today’s over-marketed and commoditized world, Ari Galper, the author of six best-selling books and the world’s number one authority on trust-based selling, has defined the state of selling in today’s economy as the “Trust Recession”. If you’re in a low-volume/high-margin business, and you have a long sales cycle, with multiple steps, causing you to “chase” potential customers and clients, Ari h...

The next generation will inevitably take the reins of business from seasoned veterans, but the question remains: what will they learn, and what will they achieve? There’s a small, ambitious group of young entrepreneurs choosing an unconventional path to success, one not typically taught in higher education. This select group seeks wisdom from the masters before them, combining real-world experienc...

You have heard the story of the Tortoise and the Hare. The slow and steady wins the race. That's the money-making power of the newsletter. It is an anomaly in the direct marketing world, but you cannot argue with results. Only results matter. On this episode of The One Thing Podcast, I talk with Justin Miller, founder and owner of Profit 911, soon to be branded Jurassic Marketing, to talk abo...

 Throughout my career, I've harnessed the power of free media and PR to promote my shows and build my brand. As an entertainer, it was essential to gaining visibility and making a name for myself. The advertising impact of free media—whether in print, on television, or radio—can’t be bought at any price. Yet, many businesses struggle to secure this kind of publicity because they approach it t...

For entrepreneurs, being on the lookout for new ideas is essential to staying competitive and innovative in an ever-changing business landscape. The commitment to lifelong learning is key, as the world evolves and new challenges and opportunities arise. Entrepreneurs who embrace the mindset of being perpetual students are better equipped to adapt, grow, and seize fresh opportunities. This pursuit...

 This isn't the first time a guest has emphasized the power of having a targeted, qualified prospect list for marketing and sales. However, in this episode, you'll meet Darin Garman, who brings a fresh perspective. While it might seem that Darin is simply in the commercial real estate business, he has redefined the approach to buying and managing multi-unit residential properties in Iowa...

Rich is the definition of a serial entrepreneur. He possesses 2 critical traits all solo businesspeople must possess: Fearlessness Taking fast action Rich's primary business is helping small and mid-sized law firms grow. He's also hosted the largest independent live cryptocurrency event ever held. If that's not enough, he launched a pillow manufacturing business, producing Custom Ta...

Mike is an advisor, author and speaker for business owners looking to stand out. Since 1998, Mike has helped thousands of business owners market their business smarter. He is the inventor of the world-famous collection of hand-drawn direct-response doodles—CopyDoodles®—which are used by copywriters, marketers and business owners around the world. For the past decade, Mike has helped business owner...

An overlooked area in every business is nurturing money from the prospects who've already indicated interest in you, your product or service, but have not yet purchased from you. This is found money squandered unless you have a system for pursuing it after the initial contact or presentation. Just because they said no doesn't mean they won't say yes in the future. But NO, to the ave...

When the student is ready, the teacher will appear. On this episode you’ll meet my good friend Jerry Jones. Jerry and his company Jerry Jones Direct have helped independent dentists grow exponentially, at a rate that would make the average business owner’s head spin. Dentists going from eeking out a practice to massive success, like a young man stepping up to the carnival high striker game to impr...

I have good news and bad news! The good news is you're the boss. You get to make the decisions, lead people, you get all the perks. The bad news is you're the boss. Everyone's looking to you for answers, for direction and confidence. Who's there to TALK YOU OFF THE LEDGE? Owning and running a business is the loneliest job. There are times you feel like you're on an island...

Day 14 of being sequestered (by Governor decree). So far, no contagions in the Sheetz household. It's hard to get away from the conversation going on currently. If your business isn't on the exempt list, you may be sitting home wondering what will happen, what can you do? I just published another episode of my podcast. In this episode, I speak with Ben Glass. A highly successful attorney...