The One Person Startup

What is A Lead Magnet For & How to Make One Lead magnets are nothing but a digital product meant to help your audience and provide them some sort of value. The most common lead magnet is a guide. In this video, I explain how I came up with the idea of this guide, how I created the guide, and the steps for making a lead magnet for your audience. Steps For Creating This Lead Magnet * Wrote a rough d...

In 2012, Red Bull did something no other brand had ever attempted. They didn’t launch a new energy drink. They didn’t release a celebrity-endorsed commercial. They didn’t spend millions on traditional marketing. Instead, they filmed a man jump from the edge of space for the best marketing stunt ever attempted. Here’s the brilliance behind their product marketing . Felix Baumgartner, an Austrian sk...

Three thousand years before conversion funnels and lead magnets, a group of frustrated marketers cracked the code on the most impossible sale in history. They'd been trying for over a decade. Their target audience had built impenetrable walls. Every campaign they tried failed. Every pitch was rejected. Then, they created something so irresistible, their prospects didn't just engage – they literall...

Ten billion dollars. One hundred million users. And a product that feels like a cultural phenomenon. That's Notion today. They built a $10 billion empire using free product marketing. But here's what most people miss about their meteoric rise: Notion didn't get here through massive ad spends, a huge sales team, or growth hack shortcuts. They built a $10 billion empire using something far more powe...

You can have the best product in the world, but if you don’t know how to market it, you’ll end up like Blockbuster—crushed by a competitor who understood the game better than everyone else. Blockbuster was the video rental giant that once ruled the world, and Redbox, the scrappy underdog that came out of nowhere to dethrone them. It’s a story of missed opportunities, bad decisions, and a competito...

Let's be honest about what it means to be a creator. It's a daily grind of waking up, opening the laptop, and continuing the piece you started the night before. The constant pressure to keep producing. The reality of needing to create something for others to consume, day after day. We've all heard creators preach that you can't just be a consumer – you need to be a producer. The creator. Constantl...

This past week, a few people asked me, "How do I know when to start charging for the products I create?" Another person asked, "How do I create a paid product that people will actually want to buy?" Questions like these remind me that it's not always clear the direction our business should take or how we can start monetizing our work. So, in this newsletter, I'm going to share with you the strateg...

I've been reflecting a lot on the growth of my business these past couple of years. There was a time when I was stuck and had no idea what to do next. I felt I had done everything right, but nothing was happening. I wasn’t seeing any growth, I wasn’t getting many sales, and I felt like I was wasting my time—and I mean a ton of time, too. Month after month, I was feeling less and less motivated to...

Welcome to The One Person Startup podcast. I'm your host, Amado Aguilar, and today we're getting into something that's changing the entire creator landscape. We've entered what I'm calling "The Creators Economy Level 2" - and if you're a content creator, coach, course creator, or anyone selling information products online, you need to understand what's happening right now. The Shift in the Creator...

The 5-Step Product Marketing Blueprint is the same guide I use that will help you grow your business and learn exactly how you can start making money online as a creator. This is your chance to receive the guide and make it further along with help from someone who’s been through it before. You can get the free guide here → Get full access to The One Person Startup at theonepersonstartup.substack.c...

What They Never Tell You About Being a Creator Is and Why I Almost Quit I’ve just about had enough of creating content. Another day of crawling out of bed, opening the laptop, and picking back up on the piece I was working on the night before. The endless need to keep creating. The never-ending cycle of having to create something for others to consume. The One Person Startup is a reader-supported...